This Is A Big Key To List Success
I like to test things in my AR follow-up sequence, and an interesting result has emerged that I want to share. It's not really a surprise, but it might help some of you who are newer to list building/monetizing.
OK, so you get someone on your list initially by giving away something or from your blog, etc., right? One of the keys to getting a higher conversion rate from then on is to keep the info and offers you send to your list members closely related to whatever got them to sign up in the first place. So far, so good.
But here's a little twist that will jack up your sales even more...
Combine a freebie and something you sell in one of your emails. The trick is to pick a freebie that naturally plays into what you're selling. What I did was offer a package of free PLR articles. That was the focus in the email subject and the bulk of the email body. So it got a high open rate, right? The list perceived it as me sending them another cool freebie they could actually use! That equals a lot of people opening that email.
Once they're reading it, I move into how they could - for example - use the PLR articles I just gave them to make some money using - you guessed it! - the paid product I also sell.
The conversion rate is wicked high!
Test this yourself. It's not hard. Just find some angle to present a freebie to your list. Make sure it ties in closely with something you sell, and just marry the two up. Works like a charm!
John
OK, so you get someone on your list initially by giving away something or from your blog, etc., right? One of the keys to getting a higher conversion rate from then on is to keep the info and offers you send to your list members closely related to whatever got them to sign up in the first place. So far, so good.
But here's a little twist that will jack up your sales even more...
Combine a freebie and something you sell in one of your emails. The trick is to pick a freebie that naturally plays into what you're selling. What I did was offer a package of free PLR articles. That was the focus in the email subject and the bulk of the email body. So it got a high open rate, right? The list perceived it as me sending them another cool freebie they could actually use! That equals a lot of people opening that email.
Once they're reading it, I move into how they could - for example - use the PLR articles I just gave them to make some money using - you guessed it! - the paid product I also sell.
The conversion rate is wicked high!
Test this yourself. It's not hard. Just find some angle to present a freebie to your list. Make sure it ties in closely with something you sell, and just marry the two up. Works like a charm!
John
2) Productivity PLR Bundle | 3) Clean Eating PLR
4) 29 Internet Marketing PLR Emails | 5) Product Creation PLR (with audio MP3 and graphics)
Just when you think you've got it all figured out, someone changes the rules.