What is the length of your attention span? Why does it matter to your business?
How long do you spend looking at a thread title, article title or web page title, when you are making the determination as to whether you are going to click the link and read what it contains?
In my case, I scan WF thread titles, so the time given to each title is far less than a second...
What does that mean to you in your marketing endeavors?
It simply means that you have less than one second to get the attention of your prospective customer!!!
So it is important to maximize the care and attention that you give to your Titles...
Your forum thread titles, article titles and web page titles must reach out and grab the attention of people scanning the Internet for information...
You have to get their attention and show them your keywords in such a way as to attract the click...
In search marketing, the following scenario happens far more often than people want to admit...
What good is #1 in Google, if your web page title fails to GRAB the attention of the surfer and generate a click to your website? If your web page title fails to attract the click, your web page might as well be on page 1000 instead of page one!!! The effect is the same...
How do you get the click?
There are many methods to attract the click:
* Create curiosity;
* Promise a specific answer;
* Make a bold promise;
* Convince the reader you are in his or her mind;
* Ask an interesting question...
This is a good starting point, but professional copywriters will perhaps offer a few more formulas for drawing the interest of the reader and attracting the click...
The words that you use will stop the scanning eyes for just a moment... Giving you another half a second, while the reader reads your actual words...
The arrangement of the words will attract the click or not... If you have built a title that calls the person to take the action of clicking your link, then the words in your title will determine the amount of traffic that your posts, articles and web pages actually receive...
Your titles will determine if you ever get the opportunity to present your offer to another...
So choose carefully...
In my case, I scan WF thread titles, so the time given to each title is far less than a second...
What does that mean to you in your marketing endeavors?
It simply means that you have less than one second to get the attention of your prospective customer!!!
So it is important to maximize the care and attention that you give to your Titles...
Your forum thread titles, article titles and web page titles must reach out and grab the attention of people scanning the Internet for information...
You have to get their attention and show them your keywords in such a way as to attract the click...
In search marketing, the following scenario happens far more often than people want to admit...
What good is #1 in Google, if your web page title fails to GRAB the attention of the surfer and generate a click to your website? If your web page title fails to attract the click, your web page might as well be on page 1000 instead of page one!!! The effect is the same...
How do you get the click?
There are many methods to attract the click:
* Create curiosity;
* Promise a specific answer;
* Make a bold promise;
* Convince the reader you are in his or her mind;
* Ask an interesting question...
This is a good starting point, but professional copywriters will perhaps offer a few more formulas for drawing the interest of the reader and attracting the click...
The words that you use will stop the scanning eyes for just a moment... Giving you another half a second, while the reader reads your actual words...
The arrangement of the words will attract the click or not... If you have built a title that calls the person to take the action of clicking your link, then the words in your title will determine the amount of traffic that your posts, articles and web pages actually receive...
Your titles will determine if you ever get the opportunity to present your offer to another...
So choose carefully...
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