Not what, Not how, But Where & When !!!
Ive got insomnia tonight, I'm lying in bed thinking...
How to make money, be successful, find a wife, etc...
...And it dawns upon me, thats the whole problem.
It ain't a question of how - its a matter of being in the right place at the right time.
Positioning. Pure and simple.
You can have a lame product with a crapola sales page but if you are in the right place at the right time - BINGO !!!
So I don't mean positioning as it is commonly defined in marketing - which is really an abstraction.
Look at all the losers in power in our world, all the idiots common people jealously scorn.
They didn't get there because they knew how - exactly.
So positioning is the crucial factor - in scoring chicks, in getting a job, in making money - whatever.
In order of significance...
1. Positioning (being in the right place at the right time)
2. Technique - Its not what you sell its the way you sell it (or say it)
3. Targeting - targeting & positioning should not be confused (what you sell to whom)
Most people assume technique is the number one step to success but it isn't. Your technique can be garbage & you can be a world leader.
Look at Hitler. What an asshole. But he was the most successful man in Germany for many years and nearly became the most successful man in the whole world. Yet his way of doing things was total crapola.
The world is of full of people in positions of power & success who did not get there through talent alone or even at all in many cases.
Technique is the success "amplifier" - not the precursor & without the precursor an amplifier does nothing.
Targeting is selecting the right product for the market. This is not to be confused with positioning because if you get them when they "MUST" buy and even if you don't apply step 2 - people will buy complete crap.
Targeting is simply the transaction - thats all. Somebody wants a pizza --> somebody buys a pizza or a pie or something. You see how the target can be moved.
Targeting should be seen as "controlling" the transaction.
People buy complete crap all the time - its called politics (snigger).
OK but if you target well thats the icing on the cake.
OK so what, when, where, how do you get to be in the right place at the right time ?
Well, just what is it you want to achieve first ?
Take it from there. Where & when do people "HAVE" to buy stuff ? Refer to Maslow's hierarchy of needs.
How to make money, be successful, find a wife, etc...
...And it dawns upon me, thats the whole problem.
It ain't a question of how - its a matter of being in the right place at the right time.
Positioning. Pure and simple.
You can have a lame product with a crapola sales page but if you are in the right place at the right time - BINGO !!!
So I don't mean positioning as it is commonly defined in marketing - which is really an abstraction.
Look at all the losers in power in our world, all the idiots common people jealously scorn.
They didn't get there because they knew how - exactly.
So positioning is the crucial factor - in scoring chicks, in getting a job, in making money - whatever.
In order of significance...
1. Positioning (being in the right place at the right time)
2. Technique - Its not what you sell its the way you sell it (or say it)
3. Targeting - targeting & positioning should not be confused (what you sell to whom)
Most people assume technique is the number one step to success but it isn't. Your technique can be garbage & you can be a world leader.
Look at Hitler. What an asshole. But he was the most successful man in Germany for many years and nearly became the most successful man in the whole world. Yet his way of doing things was total crapola.
The world is of full of people in positions of power & success who did not get there through talent alone or even at all in many cases.
Technique is the success "amplifier" - not the precursor & without the precursor an amplifier does nothing.
Targeting is selecting the right product for the market. This is not to be confused with positioning because if you get them when they "MUST" buy and even if you don't apply step 2 - people will buy complete crap.
Targeting is simply the transaction - thats all. Somebody wants a pizza --> somebody buys a pizza or a pie or something. You see how the target can be moved.
Targeting should be seen as "controlling" the transaction.
People buy complete crap all the time - its called politics (snigger).
OK but if you target well thats the icing on the cake.
OK so what, when, where, how do you get to be in the right place at the right time ?
Well, just what is it you want to achieve first ?
Take it from there. Where & when do people "HAVE" to buy stuff ? Refer to Maslow's hierarchy of needs.
"Failure is feedback. Feedback is the breakfast of champions." -Fortune Cookie
PLR Packages - WSO
Gareth M Thomas
Serial Entrepreneur
Auckland, New Zealand