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Please Review my new Sales Page

by Oconnor1
10 replies
Hey Guys,

I have re-worked my sales page for my product Instant Appetite Control. The current one is linked in my signature if you have time to compare the two. The one I currently have is very short and to the point more suitable (in my opinion) for a free trial.

New Instant Appetite Control Sales Page

This new page follows the sales letter approach but is much shorter than many sales letters.

A few notes:

1.) I am going to be split testing between a squeeze page, pop-over and exit pop-up for offering a free report and getting people into my auto responder series.

2.) I will have a before and after photo for the 2nd testimonial and a logo photo for Advanced Pharmaceutical Laboratories.

3.) I am going to either get rid of the "I am ready to make control" or turn it into text so its not a button.

Questions/Concerns:

1.) My biggest concern is whether or not I should have a menu bar at the top of the page as well as the bottom. Initially I didn't want to have it because I wanted to keep the focus on the letter and the product and force people to scroll down to get more info. Is this a good strategy or not?

2.) Should I have more than one spot for them to add the product to the cart and is so what is the best spot for it?

3.) Any concerns with the copy, is it spaced out enough? I could add more testimonials but wanted to keep it short so I saved it for the auto responders.


Thanks in advance.

- Ryan
#page #review #sales
  • Profile picture of the author Wonderful Warrior
    I think it's pretty good.

    I think, though, if you really want people signing up for the free report, make that section bigger.

    I see sign up for free report.. But not free report book graphic or anything....

    Otherwise pretty good.
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  • Profile picture of the author Les Tatum
    Hey Ryan,

    I like your new sales page better, but I don't typically like to have an optin form on a sales page. I prefer to have a squeeze page for the optins and a sales page for the sales. If you give people too many choices they won't do anything. This way you can have a short page with a nice ebook graphic on it for the squeeze page and then a long form sales letter to get the sales with only one call to action on each page. I think your format is fine, I would just separate the two.

    I would only have the menu bar at the bottom like you have it now, putting it at the top will distract people from your sales message and get them clicking away.

    You could have the add to cart buttons in more than one spot, around the middle of the page as well as the bottom seems to work pretty good to catch those that won't scroll all the way to the bottom but since your guarantee is right above the add to cart buttons at the bottom, you could just keep the buttons there because it's good for people to read the guarantee right before being asked to pay.

    Just my 2 cents, hope it helps!
    Les
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    • Profile picture of the author Oconnor1
      Originally Posted by Les Tatum View Post

      Hey Ryan,

      I like your new sales page better, but I don't typically like to have an optin form on a sales page. I prefer to have a squeeze page for the optins and a sales page for the sales. If you give people too many choices they won't do anything. This way you can have a short page with a nice ebook graphic on it for the squeeze page and then a long form sales letter to get the sales with only one call to action on each page. I think your format is fine, I would just separate the two.

      I would only have the menu bar at the bottom like you have it now, putting it at the top will distract people from your sales message and get them clicking away.

      You could have the add to cart buttons in more than one spot, around the middle of the page as well as the bottom seems to work pretty good to catch those that won't scroll all the way to the bottom but since your guarantee is right above the add to cart buttons at the bottom, you could just keep the buttons there because it's good for people to read the guarantee right before being asked to pay.

      Just my 2 cents, hope it helps!
      Les
      Hey Les,

      Thanks for all your feedback, I really appreciate it.

      Here's my number one concern on using a squeeze page. A lot of my keywords focus on people looking for a diet product right then and there. I want to make sure they get to the sales page on there first visit. If they leave the squeeze page they'll never see what my product is actually about.

      That is why my plan is to split test a squeeze page, pop-over opt-in and an exit pop-up.

      I put that extra opt-in box there (and was going to add an arrow and some more text) just in-case they x'd out either of the pop-overs. That probably becomes too confusing though so i'm just going to get rid of it.
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  • Profile picture of the author Aleksejs Zuravlovs
    Yeah, that was pretty good, but as Les said You'll be better with a squeeze page for free reports and a big sales page with a lot of testimonials and benefits of this product.

    Get rid of "we respect Your e-mail privacy".
    And You have some mistakes in a free report, first of all ", Welcome to InstantAppetiteControl.com", coma should not be there.
    Secondly, what is with "Dear ," ? You should add name box to the auto responder web form if You want to use that greetings.
    And thirdly, what is with free report itself? I mean it is one paragraph about the product, discount code(two times) and information how to use it. More like "Get Your Discount Code"
    Other than that, all is okay it seems.
    Sorry for being so captious
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    • Profile picture of the author Oconnor1
      Originally Posted by Aleksejs Zuravlovs View Post

      Yeah, that was pretty good, but as Les said You'll be better with a squeeze page for free reports and a big sales page with a lot of testimonials and benefits of this product.

      Get rid of "we respect Your e-mail privacy".
      And You have some mistakes in a free report, first of all ", Welcome to InstantAppetiteControl.com", coma should not be there.
      Secondly, what is with "Dear ," ? You should add name box to the auto responder web form if You want to use that greetings.
      And thirdly, what is with free report itself? I mean it is one paragraph about the product, discount code(two times) and information how to use it. More like "Get Your Discount Code"
      Other than that, all is okay it seems.
      Sorry for being so captious

      Thanks for your feedback. However, I just wanted to clarify two things. First, the new free report is not posted yet as this new sales page is not yet live. On my current page I offer a discount not a free report. The new report is going to be 5 ingredients to avoid and 5 ingredients to use.

      Also, my plan was to three way test a squeeze page, pop-over and exit pop-up in addition to the indiscreet form in the middle of the page that I put there in case anyone x'd out of the pop-overs.
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  • Profile picture of the author bluenetworx
    The one in your signature looks like a typical health CPA offer, which is fine, however from a very quick look at the pages, I think you need to work on your copy, especially your headlines as they are not enticing enough, especially in the weight loss market where you there is a lot of competition.

    Keep going with it though, I do think its on the right track
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  • Profile picture of the author rparikh
    HI , This is really cool graphic on the sales page .

    I really like your header .

    In the email subscriber box , i think you should add the name column or might make some more big and attractive .By this way , might be your subscriber list would be increased .

    Regards
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  • Profile picture of the author mauricio.quito
    Make the Report section bigger, is very hard to notice and get caught up on it. Make that the center of attention and maybe multiply the same button on different parts of the page.

    mauricio
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  • Profile picture of the author propadoo
    oconnor, I would advise leading with your best video testimonial. There's a great case study here showing video testimonials increased conversions 201% in this particular case.

    Using Testimonials Effectively
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    • Profile picture of the author Oconnor1
      Originally Posted by propadoo View Post

      oconnor, I would advise leading with your best video testimonial. There's a great case study here showing video testimonials increased conversions 201% in this particular case.

      Using Testimonials Effectively

      I like the idea of video content/video testimonial.


      My only issue is how do I put together a compelling video for my product without a huge budget. I don't know if power point and putting my before and after photos is effective enough. I don't have access to the people or the camera equipment to do a real high quality commercial type video.
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