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Example of Chili's Restaurant Listbuilding Campaign....

by iSoftware
12 replies
I happened to be logged into my email and saw this ad to try to get me to join their list. I think it's great how:

a) they added a second field to confirm the email
b) in the lower left hand corner they added some social proof with the "likes" button....

What do you think?

Chili's Free Chips & Queso!

Other things I noticed....
a) very little words...
b) appealing graphic to stir up emotions (if you like this kind of food that is...)

I think more and more offline and traditional companies are recognizing the advantages of direct response marketing/advertising vis-a-vis that of "branding"

When you think about it, what is the facebook homepage but nothing more than the world's best squeese page,lol
#campaign #chili #listbuilding #restaurant
  • Profile picture of the author iSoftware
    Wow! Look at their registration funnel....check out they sneakily grab demographic info right they squeeze the name and email out of the subscriber...
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  • Profile picture of the author TheMagicShow
    Originally Posted by moneykws View Post

    I happened to be logged into my email and saw this ad to try to get me to join their list. I think it's great how:

    a) they added a second field to confirm the email
    b) in the lower left hand corner they added some social proof with the "likes" button....

    What do you think?

    Chili's Free Chips & Queso!

    Other things I noticed....
    a) very little words...
    b) appealing graphic to stir up emotions (if you like this kind of food that is...)

    I think more and more offline and traditional companies are recognizing the advantages of direct response marketing/advertising vis-a-vis that of "branding"

    When you think about it, what is the facebook homepage but nothing more than the world's best squeese page,lol
    That's a heck of a way, to get people to sign up, free food! That food joint can do so much with their list, their promotions are probably gonna be endless.
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    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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  • Profile picture of the author Lyn Woodring
    Originally Posted by moneykws View Post

    I happened to be logged into my email and saw this ad to try to get me to join their list. I think it's great how:

    a) they added a second field to confirm the email
    b) in the lower left hand corner they added some social proof with the "likes" button....

    What do you think?

    Chili's Free Chips & Queso!

    Other things I noticed....
    a) very little words...
    b) appealing graphic to stir up emotions (if you like this kind of food that is...)

    I think more and more offline and traditional companies are recognizing the advantages of direct response marketing/advertising vis-a-vis that of "branding"

    When you think about it, what is the facebook homepage but nothing more than the world's best squeese page,lol
    A couple of questions. Why is this not spam? You say they want you to join their list so my question is how did they get your email.
    I had to look at the ad again after someone pointed out free food. I missed it the first time. So I would say put the free food first and secondly I missed the "like this" at the bottom. And since it doesn't take much effort to "like me" it don't hold much weight with me. I would take notice if there was a like and a dislike button though.
    I'm just asking.
    Thanks
    -Lyn
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    • Profile picture of the author George Wright
      Originally Posted by Lyn Woodring View Post

      A couple of questions. Why is this not spam? You say they want you to join their list so my question is how did they get your email.
      I had to look at the ad again after someone pointed out free food. I missed it the first time. So I would say put the free food first and secondly I missed the "like this" at the bottom. And since it doesn't take much effort to "like me" it don't hold much weight with me. I would take notice if there was a like and a dislike button though.
      I'm just asking.
      Thanks
      -Lyn
      Hi,

      I believe he meant he was logged into his email and saw an ad, not in the email but from the email provider. For instance all gmail comes with ads, not from the senders but from google.

      George Wright
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      "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author christopherNV
    Banned
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    • Profile picture of the author Lyn Woodring
      Originally Posted by christopherNV View Post

      What about it is spam? You reach that page from a big link with pretty pictures on the homepage. It's impossible to miss due to the layout of the site. They are not sending out unsolicited emails to get people to join their list.


      How could you miss free chips and queso in big red text at the top of the page?

      Oh yeah, they donate $1 for every signup, so signup and help some kids out.
      First I was asking moneykws why he didn't consider it spam if it came unsolicted in his inbox. I sure would and have had enough problems with national chains and this kind of ad. I've seen enough to know that in the majority to get that coupon you need to give even more information and that really makes me mad.
      Second the free chips and queso is misleading in order to get that you have order an entree.
      And last I don't see anything to do with a $1 donation on the link I clicked.
      I have for one at least misinterperted it and that seems to me make it at least suspect.
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      • Profile picture of the author mr2monster
        Originally Posted by Lyn Woodring View Post

        First I was asking moneykws why he didn't consider it spam if it came unsolicted in his inbox.
        That's what he's saying... it wasn't in his inbox as an email... it was in his inbox as an advertisement like gmail has.




        I sure would and have had enough problems with national chains and this kind of ad. I've seen enough to know that in the majority to get that coupon you need to give even more information and that really makes me mad.
        Second the free chips and queso is misleading in order to get that you have order an entree.
        And last I don't see anything to do with a $1 donation on the link I clicked.
        I have for one at least misinterperted it and that seems to me make it at least suspect.

        You seem to be overly sensitive to advertising.... and yet you're a marketer....
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        • Profile picture of the author iSoftware
          Originally Posted by mr2monster View Post

          That's what he's saying... it wasn't in his inbox as an email... it was in his inbox as an advertisement like gmail has.







          You seem to be overly sensitive to advertising.... and yet you're a marketer....
          <--- What he said. I was checking email and saw the ad, I thought "hmm let's see how these large offline companies are going about list building..."

          The thing that struck me is the fact that they are smartly employing direct marketing tactics (grab contact info, follow up, etc) and your your typical "branding"...as someone said, when they build up their list they can do what they want to with it...

          I think in the future more stock analysts are going to be valuing intangible new media assets (ex.the discounted cashflow value of a great email list) because they understand how these assets work....
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  • Profile picture of the author Frugal Jen
    And I get .$$ when someone signs up for this from my site.

    jen
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  • Profile picture of the author AaronSnider
    ok...

    Which one of us went to work for Chilis?
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    Have you seen all the buzz about Wake Up Now? Wake Up Now Review
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  • Profile picture of the author jwillin
    That's some slick advertising. So, how did he do it?
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  • Profile picture of the author Matt.Lake
    I think it's a mistake when people on this forum assume that these big companies don't know what they're doing.... "oh look! They have a squeeze page... now they're as smart as us!"

    The fact is, a lot of these companies have been employing direct response marketing for years, and if it is branding they're doing... they're well aware of what they're doing. How do you think they got so big?

    (Note: I'm not having a go at the op... just the opinion of some members when it comes to this sort of thing.)

    Matt
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    • Profile picture of the author iSoftware
      Originally Posted by Matt.Lake View Post

      I think it's a mistake when people on this forum assume that these big companies don't know what they're doing.... "oh look! They have a squeeze page... now they're as smart as us!"

      The fact is, a lot of these companies have been employing direct response marketing for years, and if it is branding they're doing... they're well aware of what they're doing. How do you think they got so big?

      (Note: I'm not having a go at the op... just the opinion of some members when it comes to this sort of thing.)

      Matt
      I don't think it's a question of big companies not "getting it"....It's rather amazement how much they spend on "branding" but tend to under emphasize ROI-rich direct response....
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