What do you tell your subscribers when you just found out site isn't working properly??

Congratulations on doing something and starting to
communicate with your list.

These things happen in the early days - it's called
a learning experience.

Now, set-up a system to prevent the same thing
happening in future.

For example, I at least triple-check my e-mail and
links BEFORE hitting the broadcast button.

That way, I prevent the problem at source.

Personally, I have a policy of not sending out the
'oops, bad link' type e-mails.

I don't want to be lumped together with some other
marketers who use the 'oops bad link' e-mail as a
lame tactic to get more visitors to see their offers.

I value my subscribers attention so I take a lot of
care to make sure that I don't send out bad links
etc.

Remember, if you want people to pay a lot of attention
to you, you need to first pay a lot of attention to
them.

So, I'd say don't send out a separate e-mail about the
mistake. Maybe cover it in a P.S. in your next scheduled
broadcast.

Dedicated to your success,

Shaun

Yeah, I agree with Shaun. The 'broken' link email is pretty common and I always just delete the message and take a mental note.

Just mention it in your next message and maybe laugh it off if your emails are usually relaxed - even just reiterate the link.

Hey ikelove,

Take the Frank Kern approach. Just fix the problem, make a test email account somewhere or use one of your own extra email accounts. Then send yourself a couple test email and of course click on the link to make sure it works. When all of this is done, Do this...

In your email, simply put;

"Hey all,

Don't I feel like the biggest goof on the net. My wires got crossed, resulting in a little snafu with the last email.

Here's the email again... with a working link. And just because everybody has been so cool about everything, a little further down the page of the email, you will find another link to something that I think you'll like. *** And It's Free ***

Wait!

Do me a big favor. Before you rush down to get your free stuff :-)

Please click on the first link.

Thanks

ikelove" (or what ever name you are using.)

(People eat this stuff up.)

If you have already fixed the problem and resent the email... Just save this for something else. "Frank Kern uses this kind of thing in everything he does." That's why he so lovable. Even though he's a (freak n genius), he comes off as the guy you'd go to hangout with and have a few beers.

Are you blogging or using social media?

Tell the world that you're an idiot, it helps to build a relationship.

If the original link now works you don't need to include it in a follow-up message, and also if you thank the people who replied and told you about the glitch they will feel extra special.