I have a friend who just set up a website for his boss' basketball academy. (http://bigbasketballacademy.com/) He had originally asked me to create the site for him, but due to scheduling issues I couldn't do it.
Now he needs help in driving traffic to it and making it pull business, I have a feeling that the look and feel of the site may hinder it's ability to perform. Am I being too critical?
As far as traffic goes, he really needs local traffic, so I am thinking of suggesting the following:
1) Fill up the site with relevant content
2) Submit a press release to local newspapers and magazines
3) Maybe even do some local AdWords advertising (depending upon budget)
I really need suggestions on how to drive local traffic, and also your input as far as the look of the site, how much can I charge for these services?
PS: I have a phone call appointment at 2PM CST, so if you can please help with a reply that will definately help a lot.
PS: I haven't looked at the back end of his site, but It looks like it is some sort of WYSIWYG interface... hopefully has option to enter code.