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What Makes You Promote An Offer?

by willyboy104
13 replies
Hello everyone.

I am wondering, what makes you promote an offer, whether this be a CPA offer, Digital Product, off-line Company or web-based company.

The reason I ask this is because I am trying to grow our affiliate base at Groupon.co.uk and wanted to know how I can attract new affiliates since it's a web company, which promotes daily off-line deals...so a mixture of the two normal offers.

Thanks.

- Personally, for me it's the company it's self, if it's a reputable company and how effective the product/offer may be.
#makes #offer #promote
  • Profile picture of the author Paul Barber
    It starts for me with the market research and how the products lines itself up with where I anticipate the market its and competition. After that I look at sales record, percentage payout etc.
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  • Profile picture of the author sbucciarel
    Banned
    If I would or have already purchased the product and think it's worth every dime I paid for it.
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  • Profile picture of the author patadeperro
    Originally Posted by willyboy104 View Post

    Hello everyone.

    The reason I ask this is because I am trying to grow our affiliate base at Groupon.co.uk and wanted to know how I can attract new affiliates since it's a web company, which promotes daily off-line deals...so a mixture of the two normal offers.
    Oh boy, getting affiliates is not that difficult, the difficult part is to make them to do something!!! lol.

    Any way, what I look in an offer (and in that order)

    a) That is converting, hot, or popular.

    c) Good payment.

    b) That I am personally enjoy the topic.

    Regards.
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    • Profile picture of the author willyboy104
      Originally Posted by patadeperro View Post

      Oh boy, getting affiliates is not that difficult, the difficult part is to make them to do something!!! lol.

      Any way, what I look in an offer (and in that order)

      a) That is converting, hot, or popular.

      c) Good payment.

      b) That I am personally enjoy the topic.

      Regards.
      Thanks everyone, I know how to get affiliates for digital products but it seems getting affiliates for a low commission, yet high converting (better than any digital product), high quality physical product/service that changes everyday in 40 cities across the UK is a little more difficult.

      Patadeperro: You are so correct, we have a "good" affiliate base currently, just want to expand it and you wouldn't believe how many affiliates are yet to take action after joining our campaign, its ridiculous.
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  • Profile picture of the author tehnolife
    Banned
    Depends on the niche...if I find a good niche...than I look for the best and reliable product/service out there! Doing this I assure that I will have a good conversion rate!


    Stefan
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by willyboy104 View Post

    I am wondering, what makes you promote an offer, whether this be a CPA offer, Digital Product, off-line Company or web-based company.
    Hi Will, my experience is of selecting digital products to promote (i.e. not CPA etc.) and my criteria are listed here.
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  • Profile picture of the author hmigroupllc
    Interesting how many folks will promote based on a sales record.

    I have found this very flawed since I have purchased a number of top sellers that weren't worth the half the dime I paid for them.

    So promoting for me is based on the product itself. In almost all cases, I've used the product and trust it. In only a few cases, I promoted based on in-depth discussion between myself and a couple of trusted peers that had used the product.

    Bottom line is, I won't promote something until I have a fairly high level of confidence it's not going to hurt my business reputation. If it's a high sales volume product, that's great. But I can sell a quality product that meets a demand just as well as a high volume, high hype program that many are ignoring.

    Have a great day

    Wayne Sharer
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by hmigroupllc View Post

      Interesting how many folks will promote based on a sales record.

      I have found this very flawed since I have purchased a number of top sellers that weren't worth the half the dime I paid for them.
      I offer the observation that many people (when dealing with Clickbank products, in particular) imagine they're promoting "on a sales record" simply because they make the mistake of imagining that there's some sort of correlation between Clickbank's gravity numbers and either sales numbers or conversion rates. There isn't, in either case.
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      • Profile picture of the author oneplusone
        Firstly the product/seller has to be genuine as well as the product/service of course.

        Once I've verified this, I will do the maths on the conversion rate, commission etc to see if the returns are worthwhile or not.

        There is no way I would ever damage my lists or traffic sources I've worked hard to build, with some free trial scam with sneaky hidden rebills or the like - however a genuine product with good returns I will always consider promoting.

        I don't have a problem with free trials/trials by the way, just can't stand the sellers who don't make the terms crystal clear - customers should always know what they are buying, what they will be charged without making any effort.

        It is the sellers responsibility - not the buyers.
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  • Profile picture of the author phsims
    personally I grab trails of products and if they are worth the money they want then I will promote them. I only promote stuff I like, if it suxx I wont promote it.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by willyboy104 View Post

    Hello everyone.

    I am wondering, what makes you promote an offer, whether this be a CPA offer, Digital Product, off-line Company or web-based company.
    Here's kind of a generic answer for you...

    I'll promote a product if I'm convinced that it's good enough that doing so won't damage my reputation, and that I can connect with an open-to-buy market at an acceptable profit for the time, energy and expense of promoting.
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  • Profile picture of the author willyboy104
    OK so a lot of this has to do with the companies reputation, personal interest, so now I pose to you how about a company that has 10% commissions - low I realise but a 64% recurring customer rate and a bonus for newly acquired customers. A company who are deemed to be the fastest growing web company ever created by Forbes Magazine.

    Would you be interested then?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by willyboy104 View Post

      OK so a lot of this has to do with the companies reputation, personal interest, so now I pose to you how about a company that has 10% commissions - low I realise but a 64% recurring customer rate and a bonus for newly acquired customers. A company who are deemed to be the fastest growing web company ever created by Forbes Magazine.

      Would you be interested then?
      I'd have to give you a definite maybe...

      If I'm going to promote to my existing audiences, the product still has to represent value to them regardless of what Forbes might have to say about how fast the company is growing.

      If I'm going to look at a new promotion for this product, I still have run my numbers based on what I believe I can expect. Recurring commissions and the initial bonus change the factors in the equation, but I still need to see the right answer on the other side of the equal sign...
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