I'm An Idiot And Can Use Some Advice

47 replies
I admit it. I screwed up big time.

A while ago (a LONG while ago) I got into the health niche, but it was at a
time when I really didn't understand the importance of sub niches. So what
I did was target people with general health concerns.

So while the site makes some good Adsense money, and I've built a big list
from my free "generic" report, I'm not making any product sales worth
talking about. A few here and there for the few people who happen to have
the problems that the few products I sell target.

I'm thinking of joining a vitamin affiliate program and promoting it. You would
think that people who are into good health and nutrition would take
vitamins.

But you would also think that they're probably either getting them from
their local supermarket or health food store.

So I'm not really hopeful about suddenly making a ton of vitamin sales.

I'm wracking my brains trying to think what "generic" product I could
pitch to this list that a good number would go for.

My years of marketing experience tells me that it doesn't exist.

But if there is something out there that I am missing that might appeal to
a general audience in this niche, I'm all ears.

While I doubt it exists, I'm open to suggestions. This list is growing like
crazy and I'd hate to see it go to waste. There are days I get two opt ins
per hour. Yeah, it's insane and getting worse.

This should be a very big lesson to anybody who doesn't target their
marketing. This is probably the biggest mistake I've ever made in my seven
plus years of doing this stuff. If I could do it all over again, I would have
tackled this niche much differently.

But the horses are out of the barn and I have to make the best of it.

I've wracked my brains trying to think of that "generic" product, but
outside of vitamins, I can't think of anything. I guess I could give it a shot
and see how it works (nothing ventured, nothing gained) but my gut tells
me that it's going to produce nominal results at best.

Anyway, if any of you "much brighter than me" affiliate marketers in this
niche have any ideas, I'm all ears.
#advice #idiot
  • Profile picture of the author eQuus
    Steve, I'm not in the vitamin and health niches yet but I'm a lifelong user of vitamins, herbs and herbs extracts. Concentrate on herbs and herbs extracts because hordes use them. I use, say, cornsilk as a diuretic, so your sub niche would be losing weight by removing excess water and fluids from the body. Reading Prevention magazine and other general health pubs would give you many other sub niche ideas.
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  • Profile picture of the author brendan301
    this is an interesting dilemna. i was gonna say a multivitamin product, something like ginseng to improve memory function, things along those lines.

    how about conducting a survey and asking them what their particular health challenges are, and what problems they want solved, or information they're looking for.
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  • Profile picture of the author Loren Woirhaye
    Well, there are these colon cleanse products and things
    like that. You can even get them private labeled in fairly
    small quantities.

    Seems to me it's really about the salesmanship of it. Lots
    of these sorts of products are moved by persuasive salesletters.
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  • Profile picture of the author Ron Douglas
    Do a survey of the list to find out their specific needs.
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    • Profile picture of the author John Taylor
      Steven,

      Originally Posted by Ron Douglas View Post

      Do a survey of the list to find out their specific needs.
      While I agree with Ron, I wouldn't just do a survey.

      Set up your survey so that you can segment your list.

      Use questions to find out which sub niche markets people
      are interested in and then, depending upon their answers,
      send them to offers related to their concerns.

      Use the data from your survey and CTR for your offers to
      determine what next staps to take.

      John
      P.S. Skype me and I'll point you to the script I use.
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  • Profile picture of the author R Hagel
    Steve, maybe you could find out what your subscribers are really interested in by segmenting your list.

    For example, create 3-5 short reports across various topics that you think they might be interested in. Then offer your subscribers a choice of one of these freebies. The freebie the subscriber chooses segments him or her to a more targeted list. So now you have 3-5 more targeted lists instead of one big, generic list.

    The trick is to offer uniform freebies. For example, don't offer one report called "All About Vitamins" and another one called "The Amazing Whiz Bang Secrets of Curing Halitosis!" Otherwise people may get biased and choose the freebie based on perceived value rather than true interest in the topic.

    Instead, make the titles basically the same, except for the topic. E.G.:

    -- The Truth About Vitamins
    -- The Truth About Halitosis
    -- The Truth About ______

    And so on.

    Cheers,
    Becky

    p.s. Naturally, you can also put aff links in these reports to make some backend sales right off the bat.
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    • Profile picture of the author Kay King
      Steve -

      Don't know if you are aware of it but there are private label companies that produce FDA approved vitamins/supplements that you can brand yourself and label.

      The markup % from wholesale to retail is amazing and you could focus on one particular "line" or a group of vitamins that meet certain needs for your site.

      kay
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      • Profile picture of the author brendan301
        Originally Posted by Kay King View Post

        Steve -

        Don't know if you are aware of it but there are private label companies that produce FDA approved vitamins/supplements that you can brand yourself and label.

        The markup % from wholesale to retail is amazing and you could focus on one particular "line" or a group of vitamins that meet certain needs for your site.

        kay
        Do you have a list of some of those companies?
        This could potentially be a nice upsell to a product I'm about to launch next week.
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      • Profile picture of the author George Wright
        Originally Posted by Kay King View Post

        Steve -

        Don't know if you are aware of it but there are private label companies that produce FDA approved vitamins/supplements that you can brand yourself and label.

        The markup % from wholesale to retail is amazing and you could focus on one particular "line" or a group of vitamins that meet certain needs for your site.

        kay
        Steven Wagenheim Article Writers blend of vitamins and minerals, formulated to help you write.

        I'm in, send me a case.

        George Wright
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by George Wright View Post

          Steven Wagenheim Article Writers blend of vitamins and minerals, formulated to help you write.

          I'm in, send me a case.

          George Wright
          George, you never cease to crack me up.
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  • Profile picture of the author Gene Pimentel
    Steven, first of all, you're not an "idiot" by anyone's definition.

    Becky, you took the words right out of my mouth!

    I was going to suggest creating a dozen free reports, one for each type of targeted health interest. But only allow one free download per person (or maybe 2 or 3). After a period of time, you'll be able to calculate which subjects are of most interest to your list and then find products based on that subject.

    You don't have to have a mechanism in place to regulate the number of downloads each person gets... just tell them they are only allowed X downloads. This will be enough to get you the data you need, even if someone abuses it.
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  • Profile picture of the author tryinhere
    food, Cook book, healthy people love to eat healthy food, a down loadable healthy eating ebook, and i think you can get a few varieties made up here by a few warriors for nickels?
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  • Profile picture of the author Ron Douglas
    Yes, I agree with the free reports idea. You definitely have to give them some incentive. On any one email, you might only get 30% of your list to open it.

    You can buy PLR on different health topics to create the free reports.

    Line them all up on one page with a separate opt-in for each free report. That way you can segment your list by their interests.

    You can also set up the autoresponder automation settings to remove subscribers from the general list once they join one of the specific lists.

    It's a lot of work, but you can put an autoresponder email series in for each list.
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    • Profile picture of the author Steven Wagenheim
      I love you people. So many great ideas.

      The list, as far as interests (if I go by the articles that brought them there)
      are as wide as the niche itself. That's the problem. I've got people who came
      from articles on:

      Harmful Drugs
      Dangers of White Bread
      Herbs
      Vitamin C
      Headaches and Migraines
      Skin Problems
      Snoring
      IBS
      Kelp
      Chronic Fatigue Syndrome
      Back Problems
      Dangers Of Diet Pills
      Dangers Of Steroids
      Cancer
      Restless Leg Syndrome
      Second Hand Smoke

      Okay, I'll stop there. I think you got the idea. I've written on just about
      every health topic you can think of.

      So my list is so diverse that it's unlikely that there will be any one specific
      product that's finely targeted that might appeal more to maybe a handful
      at best.

      While I agree that segmenting the list is the way to go, I'm afraid that
      the variety of topics I've written on is going to end up producing 50
      different lists of maybe 20 to 30 people each...if that.

      Yeah, like I said, I was a real idiot. I went WAY to broad in trying to tackle
      everything under the sun.

      Originally, I tried to sell my own "general good health ebook" but needless
      to say, it didn't appeal to enough people and sales are a handful.

      I'm going to go through all your suggestions and pick the one(s) I think
      will give me the best shot.

      But like I said, I was a REAL idiot putting this list together.
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      • Profile picture of the author Dan C. Rinnert
        Originally Posted by Steven Wagenheim View Post

        Originally, I tried to sell my own "general good health ebook" but needless
        to say, it didn't appeal to enough people and sales are a handful.
        How extensive is it? Or, can it be made fairly comprehensive? Something more like a reference guide.

        I'm thinking in terms of people having more than one issue, or knowing people with an issue. For example, Jane might have skin problems, but her husband Bob snores. So, a book that addresses both is golden.

        Then, rather than creating a bunch of different special reports or eBooks, have one that covers it all. Then just switch up your marketing. One week, maybe you mail the list about IBS and how your eBook has a comprehensive chapter on that, which covers herbal supplements and yoga and other things which can help people suffering from IBS.

        Then, the following week, maybe you can talk about chronic fatigue syndrome and how your eBook has a comprehensive chapter on that. 51% of people with CFS also suffer from IBS. So, if your eBook covers both, golden.

        And so on. Utilize the one eBook but switch up the marketing to target the different topics people may be interested in. If, for example, a buyer has IBS and CFS, isn't it more appealing to purchase something that covers both topics (and more!) rather than buying multiple eBooks?

        Call me crazy, but I'd rather have one really good eBook covering multiple topics within a niche rather than multiple eBooks covering multiple topics within the same niche.
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  • Profile picture of the author tpw
    I have made some decent side-money promoting Over-the-Counter health supplements through Amazon... I got into this quite by accident...

    As you know, I have an article directory... Very likely, what you don't know is that I have a few article directories...

    I take the time now and again to review the articles on my sites that are actually getting traffic...

    This is a good practice for a few reasons...

    1. I can see what niches people are interested in learning about;

    2. I learn more about where my traffic is coming from; and

    3. I often uncover pages on my sites where I can insert specialty advertising to make a few more dollars on auto-pilot...

    I have made this extra money by putting the specialty advertising on certain articles in the health niche that were getting traffic consistently from a number of sources... One of them was #1 in Google for a misspelling of the product name...

    These articles were the kinds of articles that I would have never considered writing myself... But they were already getting traffic, so why not try to squeeze a few dollars out of them...

    So, I used the Amazon product finder and added a block ad to the article that advertised related products on those articles...

    And then, after having had my Amazon affiliate account for 7 years and making 7 dollars, I started making an extra couple hundred dollars a month from Amazon...

    I am positioning myself now to take advantage of existing VRE (virtual real estate) to see if I can turn Amazon into Santa Claus for the coming Christmas shopping season...

    And my point in sharing this with you today?

    Steven, there are loads of generic over-the-counter health supplements that you can advertise to your list through the Amazon affiliate program...

    Sure, some of those products will have a very small customer base on your list, so you may not make a bunch of money off of every promotion, BUT how much are you making now from that list? Zero?

    Okay... I think we understand each other.... LOL
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    • Profile picture of the author JohnMcCabe
      First off, I like Becky's idea of turning your big, generic list into smaller, more focused lists.

      Second, if people are willing to get on one general health list, might they pay to be on another? You might check Bottom Line and see if they offer an affiliate program.
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  • Profile picture of the author Intrepreneur
    Warm them all coming up to new year for an amazing get fit program / keep your new years resolution program. You should make a great deal on that.

    Second

    Find companies who are willing to pay just to be featured on your newsletters and have them pay. Grow that list of companies until every issue you send pays you no matter what people buy.
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    Started in 2009 now working on the above project.

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  • Profile picture of the author Janice Sperry
    Vitaminshoppe dot com has a great affiliate program. I have purchased all my personal supps from them from many years. Best prices, variety of stock from all the major and monor brands, and incredible customer service. You could tailor specific products to the topic of your individual articles. They are just a well respected online retailer and would not damage your rep like some "miracle" health products would.

    P.S. I think a lot of wish we could be idiots and make such a big mistake.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Janice Sperry View Post

      Vitaminshoppe dot com has a great affiliate program. I have purchased all my personal supps from them from many years. Best prices, variety of stock from all the major and monor brands, and incredible customer service. You could tailor specific products to the topic of your individual articles. They are just a well respected online retailer and would not damage your rep like some "miracle" health products would.

      P.S. I think a lot of wish we could be idiots and make such a big mistake.
      Okay, I just finished signing up with this site through CJ. Here is what I am
      not seeing...a generic affiliate link where I can send them to the site to
      purchase whatever vitamins they're interested in.

      It seems that you have to pick out the product that you want to promote
      and send that link.

      Since I don't know what vitamins my list would be interested in, this seems
      like a hit and miss proposition...unless I'm missing something here.

      If there is a generic link, does anybody know where I can find it?

      So far, I'm not seeing any.
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      • Originally Posted by Steven Wagenheim View Post

        If there is a generic link, does anybody know where I can find it?
        Sure go to "get links" once you are signed into your CJ account. Click on "by relationship" and then look for your vitamin shoppe site.

        You should see a link that says "View Links" you will want to click on that. Then find which text link you want, and your off to the races
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Steven Wagenheim View Post

        I'm An Idiot And Can Use Some Advice
        Okay, stop being an idiot.

        Sorry, couldn't resist. No more jokes, please keep reading for some real advice...

        Originally Posted by Steven Wagenheim View Post

        Okay, I just finished signing up with this site through CJ. Here is what I am
        not seeing...a generic affiliate link where I can send them to the site to
        purchase whatever vitamins they're interested in.
        Steven, most people aren't interested in vitamins. Vitamins are a hassle. You have to remember to take them. They're tasteless at best, some even taste bad. It's like medicine, nobody wants to take medicine. If you send them to vitamin site with a generic link so they can "purchase whatever vitamins they're interested in" you'll find that not many are interested.

        People are interested in the benefits the vitamins offer. Think of a vitamin you've seen advertised on TV. What do the commercials sell? Pills ... or specific benefits? What you want to do is link to individual products. Sell them on the benefits of each specific product.

        For example, B vitamins help reduce the effects of stress. Think people are stressed these days considering the economy? You bet they are! Sell the benefit of stress reduction, not the ugly little pill.

        Find out which benefits each vitamin offers and sell the benefits...one vitamin at a time. You'll have a near endless supply of products to promote this way.

        That's what people want, benefits, not vitamins.
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  • Profile picture of the author KenThompson
    [DELETED]
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    • Profile picture of the author Kay King
      Do you have a list of some of those companies?
      I don't have a list now - a friend of mine used a company located in Florida several year ago to launch his own brand. That's how I know about the process.

      I've lost touch with him but I know he found the company using google searches and then talking to various possible companies to determine the best one to use.

      kay
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by KenThompson View Post


      I don't know if you've considered this idea, but you can
      create a health site. Then you can monetize with adsense
      and experiment with specialty offers on selected pages, etc.
      Actually, that is what I have done. And the Adsense income is fine. I also
      have a page with articles and a products page. And as I said, I do make
      a few product sales, but nothing to write home about.

      That's my problem. The site is TOO generic and doesn't appeal to any one
      particular group.

      I was ambitious when I started down this trail. I was going to be the
      next WebMD.

      Yeah, right. LOL.

      But you live and learn.
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  • Profile picture of the author mattlaclear
    Why not start up a general health type of newsletter that you can sell ad spots for? That way you'll instantly be able to monetize the entire enterprise. Most marketers do not think in this direction though. So it may or may not be for you. To me it just seems smarter to bring on 25 advertising clients who sell health related products and then let them survey your list with their offerings. You'll know fairly quick which client receives the most conversions. Then begin offering the product yourself if you want.
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  • Profile picture of the author MichaelHiles
    My input has already been spoken.

    Survey your list.

    Then segment it. You can always break a larger list down.

    You might find multuple opportunities.
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    • Profile picture of the author Frank Donovan
      Steven,

      If you think your list is too diverse to segment, try looking at it from a different angle. Find the most profitable product or service that's broadly health related and focus on that.

      For instance, isn't health insurance big business in the US? What about a survey to your list asking simply what they look for in a health insurance policy - collate the answers and you've got a valuable lead-gen list that can be monetized in several ways.

      Or, just start by concentrating on one potentially lucrative area; say, natural health remedies. A free report would filter your list into those interested in that market. Take that list and monetize it.

      Then, when you're ready, choose another health market. You don't have to tackle all health topics at once just because you have a generic list. Health issues tend to have staying power


      Frank
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  • Profile picture of the author Ben Roy
    Steve,

    What about using free reports or whatever to try to get your existing base to opt-in to other more targeted lists? Order your potential topic list by some combination of likelihood and potential profit and then start at the top. Send out a couple mails trying to get people onto that topic-specific list and see how it goes. You'd need to make these auto-responders in the long run, of course, so that new people coming in would have the opportunity.

    Another thing you could do is modify your thank you page for your generic opt-in, and offer them more information there. Show them the different things you have more specific info about, and let them choose which ones they are interested in. Then put them on the list corresponding to that topic.
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  • Well part of the irony is people who are in GOOD HEALTH, and great shape always think they can be in better shape. Go to any gym, and you will find people wanting to have bigger muscles, more rock hard abs, the list goes on and on.

    If promoting the list, I would look at p90x one of the hottest one workout videos (their affiliate program is a little different, requiring you to pay to promote their products much like a mlm plan). But on the flip side, that means less overall compeditors and the product does sell, and is promoted extensively on TV meaning your readers probably are already predisposed to the product.

    Also, you could look on Clickbank and find a top selling nutritional cookbook or something along those lines. And of course like you already mentioned there are a plethora of body building and weight loss pills you can promote to your list.
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  • Profile picture of the author liba
    Banned
    [DELETED]
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  • Profile picture of the author richgrad
    The good thing about being in a "general" niche is that you get to promote all kinds of complementary products... It's all the trial and error...

    The best thing you can do is run a survey and figure out your list's top concern and find products to fill their needs... =)
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  • Profile picture of the author Suzanne7557
    HI, I've seen you on whydowork. I just started a natural, holistic, self-healing site 2 months ago. It's Reiki, a complementary self healing, self-empowerment therapy. I offer an affiliate program with it through clickbank Reiki Chick Master Training course. I'm still trying to figure out who exactly to market to. Just starting to get traffic to site. If you want to try my product it's in the health venue. I came on here searching for advice with WP plugin google XLM sitemap? Off to searching again.
    Suzanne
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  • Profile picture of the author SDenham
    Wow, you guys really came through here. I hope one day I can get this kind of support. What a great place, where you can pop in with a question, or mistake and get this much support, and so generously.

    This really is the place to be. Imma get my membership soon.
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  • Profile picture of the author Sheryl Polomka
    Steve I like the idea that someone mentioned about a healthy cookbook. This idea covers a wide range of people that are looking for good health.
    There are also natural remedy books that cover all health areas and not just one sub-niche.
    Or - you are a great writer, have you thought about writing your own natural remedy or health type book that will cover a large range of health issues?
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  • Profile picture of the author V12
    Steven,

    Whilst this post isn't about a product to promote to your list, I decided to pass it on for the benefit of anyone who might be thinking of promoting any type of health product or supplement. It's an email I received earlier today from a major high-quality supplement company I'm a customer of and shows how the FDA and FTC are now using the internet to track down non-compliant websites:


    Dear Friends,



    Thank you all for being a part of the ****** affiliate program, and we hope you've enjoyed the benefits of earning commissions on our high quality supplements. We have appreciated your enthusiasm and support of our products and mission.


    However, we're sad to say we have to shut down the **** affiliate program effective immediately. This sudden decision came after extensive research was done by our legal team of the 5000 affiliate sites that have entered our program over the years.


    As you know the environment in the health industry has been changing rapidly. The FDA and FTC are now using the internet to find companies that they feel are making health claims. They are entering specific search terms such as, diabetes, colds & flu, treatment, cure, illness, cancer and a host of other key words to track down non compliant companies. Knowing just what you can and cannot say is confusing so we hired a legal firm who specialize in this area. They were able to help us become FDA/FTC compliant. We thought we were all set until we were told that Affiliates are looked on as an extension of our company, they too must be compliant.


    Our legal department has notified us that most of the sites are making statements that are unacceptable because they represent either medical claims and/or functional claims specifically related to ***** products. If you were not selling our products from your website, there would be no issue. But as it is, your health claims associated with the selling of our products represents a liability for all parties concerned -- our company, as well as yourself.



    We started the process of reviewing our affiliates and found out that some sites are using *****'s image and information to hawk products (he does not endorse) to unsuspecting customers! They are violating our Federally Registered Trademarks by using them as search terms for Google ads, or as meta tags on their sites, which is against our regulations. Our Copyrights have been violated, but, most dangerous of all, are the sites that are making Health Claims in relation to our products, or the ingredients for our products -- something ****** does not do.



    The task of monitoring 5,000 sites was so overwhelming that our legal team advised us to shut down both of our Affiliate programs immediately.
    If you are using any of the following Federally Registered Trademarks as search terms on your site you need to REMOVE them now:


    ****
    ****
    ****

    If you have any pages up selling our products, they too will need to removed.
    We will be reopening the program again on ****. Theprogram will be open to Health, Wellness and Fitness sites. Sorry, we will not be accepting applications from online malls, coupon, or cash back sites. The sites will be reviewed to make sure they are up to date and compliant with the latest FDA guidelines for supplement companies.

    We're very sorry for the inconvenience this will cause our friends. Your loyalty to *****, our high quality products, and mission is greatly appreciated. When we reopen we will be working with a select and exclusive group; and will look forward to building a mutually beneficial affiliate business that is both safe and secure.


    *******
    Affiliate Marketing Administrator


    Abdul.
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  • Profile picture of the author humbledmarket
    Banned
    Hi Steve,
    I'm no experieinced affiliate like you however I'll just give you my 2 cents.

    Generally since there are local vitamin stores in almost every town if you want your list to purchase from you with something they can get local you should probably offer something different.

    For example omega 3 Seal Oil might not be easily available in a local vitamin store or perhaps the popular asian root such as ginseng might not be seen in a commercial store. I personally would sell something unique but something which is proven, safe, and personally tried.

    By different I mean something they might not find in their local vitamin store or something cheaper or something better. Most people would probably be concern about their general health so a multivitamin or mental ability so perhaps omega oil or mental alertness so maybe a ginseng supplement.

    Also you might want to verify the creditability, source, and safety of the vitamin you are recommending since regarding health this is no small issue and there are probably many false claims out there. Just don't want you to get any major headaches or issues legally or with someone's life on the line.
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  • Profile picture of the author JamesPenn
    Steve, I've got the EXACT same problem.

    I started a blog on natural health approaches. I'm now getting a lot of organic traffic and lots of subscribers.

    There are SOO many products I could offer.

    Some of my subscribers joined because they were reading about acne cures on my blog, some were reading about anti aging, some about weight loss, some about stress relief.

    What I'm doing is offering products that pretty much everyone (or at least a large portion of people need help with), such as weight loss.

    There's also offers on just "getting healthy" that the majority of my subscribers would be interested in, such as The Master Cleanse (although I've found this offer doesn't convert well).

    I haven't read through the rest of this thread so I expect this has been suggested already, but why not create a questionnaire ASKING your subscribers what their major problems are?

    Even if you don't get any definitive results you can use it as a relationship building exercise. I've found the subscribers I interact with spend the most money on products I recommend.

    James
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    • Profile picture of the author lanfear63
      [DELETED]
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      • Profile picture of the author Bruce NewMedia
        Steve, my thought was along the lines of James Penn's post, only maybe even broader.

        I guess I wouldn't immediately look to slice and dice the list so much, but instead offer stuff that health conscious folks might like, but that almost anyone might like as well.

        I also have a hunch that health conscious types might be interested in New Age spiritual stuff. (I just know a lot people who would fall into both camps as it happens.)

        ...and I think I might try insurance related offers, too.
        _____
        Bruce
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        • Profile picture of the author Black Hat Cat
          Banned
          Apparently I'm missing something....why do you have to limit yourself to one generic item? Since your list is comprised of all sorts of subscribers, why not make all sorts of offers? Those not interested in this week's offer might be interested in next week's offer. They are already getting emails on all sorts of subjects that they may not be interested in, so I don't think they're going to be bothered about seeing an offer for a product they aren't interested in. And if you load the emails into your AR sequence, new subscribers will eventually see the offers too.

          I wouldn't limit myself to one item at all in your situation. Just because a person has skin issues doesn't mean they wouldn't like to quit smoking.
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  • Profile picture of the author Kevin Riley
    Originally Posted by Steven Wagenheim View Post


    I'm thinking of joining a vitamin affiliate program and promoting it. You would
    think that people who are into good health and nutrition would take
    vitamins.

    But you would also think that they're probably either getting them from
    their local supermarket or health food store.
    Actually, I order all our vitamins and other natural care products online - from iHerb. I would never touch the garbage they sell in supermarkets or drugstores. Someone like me - who is very fussy about getting the best (such as Natural Factors vitamins, Jason hair and skin care stuff, etc) - is going to look for a supplier like iHerb. BTW, iHerb has an affiliate program.
    Signature
    Kevin Riley, Kevin Riley Publishing, Osaka, Japan


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  • Profile picture of the author mr2monster
    Here's what I would do:

    1. Start a newsletter (or better yet, a virtual magazine!) for your general list. And I mean an actual newsletter. Brand it. Most of the real newsletters that I'm on (that i actually read and enjoy) are more like magazines and have a couple articles on different topics. Like, Men's Health for instance, they have articles on healthy eating, workouts, sex tips, lifestyle, etc. It's all one huge list, but they have several lateral niches that a certain % of their subscribers are interested in.
    Monetize by:
    • General affiliate links for products within that months issue.
    • Advertising space
    • Drive traffic to pages with super relavent CPA type ads (i.e. as part of your newsletter advertise related content via links, then monetize those pages with targeted ads. So, you send a newsletter out with a variety of topics covered. One of those is Runners guide to asthma, another is healthy foods that make you have awesome sex, etc.. Then link to those pages. When they get to that page, you have ads there too)

    2. Add people from your general list to other lists, don't remove from general. Some people might be interested in multiple lists.
    Monetize by:
    • Niche Marketing like you would with a normal niche list (affiliate links, create products, etc).



    Either way, keep building that general list and use it to funnel people into other lists/products/etc.
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  • Profile picture of the author drmani
    Originally Posted by Steven Wagenheim View Post

    I'm wracking my brains trying to think what "generic" product I could
    pitch to this list that a good number would go for.
    In the War Room, Allen mentions selling a SERIES of short,
    $5 or $10 reports to a passionate niche audience. Might be
    well worth studying that - and thinking if it would work in
    your niche, Steven.

    I tracked down the link to the report for you

    http://www.warriorforum.com/war-room...ol-s-gold.html

    All success
    Dr.Mani
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  • Profile picture of the author Michael Mayo
    Q. What did the one idiot say to the other idiot?

    A. So it's your turn to Wag the dog.

    (sorry, couldn't resist)

    Seriously, If your list is so diverse and you have a lot of articles on the site
    then check your stats to see which articles are being read the most.

    Start with the articles that have the most reads, locate a product in that sub-niche
    and work your way down the list. You may find that your list really doesn't need to be
    segmented into smaller groups and that you just need to focus on what they are
    already looking for.

    Have a Great Day!
    Michael
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  • Profile picture of the author grumpyjacksa
    steven...

    maybe it's not quite that bad...

    you have a few options:

    1. instead of going after the "solutions", go after "healthy living" products and services

    2. natural remedies - there is a company called native remedies with a wide range of holistic remedies. (and keep the vitamins)

    3. segment your list - simply start sending offers for specific reports, requiring them to sign up to a new campaign. yes, you will eventually be left with a small semi-useless list...

    but you will also have a few targeted lists

    just a few ideas...

    peter
    Signature
    Ex-ghostwriter now writing exclusive PLR ebooks - Limited PLR Club
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  • Profile picture of the author DogScout
    Just a note:
    All military health-care suppliers were just recently told to focus on calcium/D3 for women over 40 and men over 60 as well as anyone with back/arthritis problems. (I know only because my sister is a military dependent who just saw her doctor).
    Several large insurance carriers are also on that band wagon.
    (Including mine, that is only in limited markets, but dominates those markets it is in).

    Most people that frequent general health related sites that do not have a specific situation are 55+ and want to live to 100. (Or so I am told, you probably have a better grasp on that than I), so anything that the odds of contracting go up with age would seem to be well received?

    My ½ a cent
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  • Profile picture of the author Benjamin Ehinger
    Maybe a colon cleanse product would work, but that is a targeted niche already. I would consider something like resveratrol or something that is going to appeal to the masses that is not as easy to find n stores.

    Just my thoughts.

    Benjamin Ehinger
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