Full Time Marketers - When did it get easy for you?

38 replies
I've read alot of the big guys talk about how easy it is for them to rake in the $$$$$ online.
I've read other pros talk about how quickly they can create products, get them online and making sales. i've heard ppc guys talk about how quickly they can create profitable ppc campaigns, i've heard ppv guys mention how easy it seems to be for them.

This is something that I was really thinking about the past few days.

When did it "click" for you, as it relates to internet marketing?
When did the business really make sense to the point where you were able to generate a serious income easily.
what led up to your big breakthrough?
what was your particular light bulb moment?
#easy #full #marketers #time
  • Profile picture of the author tpw
    It is all relative...

    It is easier than it was in the beginning, because in the beginning I had no experience, and now I have years of experience under my belt...

    But, while the process gets easier with more experience, it has never stopped being hard work...
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    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Daniel Rickfold
    when you start making more money than you spend
    so you have the money to invest back and try things without the fear of failing and loosing your month's labor earnings...
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  • Profile picture of the author Lisa Gergets
    LOL This is a great question!

    It really never gets easier...you're always learning (hopefully)! One thing is true...it is NOT easy. It is hard work just like any other job you'd do, but the benefits of being able to do this whenever and wherever you want are priceless (well, to me anyways!)
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  • Profile picture of the author jaxrefinance
    I can't say it is easy because you still have to put in the work but when I realized how I could make a nice living with my skill set it became easier.

    I tried a lot of different ways to generate revenue for probably 8 months or so before I found out that I could drive traffic to my site using articles and since I like to write it clicked then.

    Like a knucklehead, I never accessed my skill set... I just tried a lot of different methods that are out there thinking one would make me money.

    Just like the "real" world, one needs to see what they are good at and find some methodology that would generate revenue using those skills.
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  • Profile picture of the author John Durham
    According to Abraham Maslow its after you get out of survival mode... Hierarchy of Needs - Maslow's Hierarchy of Needs

    I tend to agree. Things are all downhill after that.

    Getting out of survival mode comes when:

    A: Your bills are paid
    B: You have identified a successful system that can be duplicated successfully without alot of thought.

    Dont over complicate. Find out what brings you a dollar, then start using it to bring more... duplicate. The hard part is finding that duplicable system, but then even that is not that hard.

    What hard is our "heads"... just do what others have already proven and be dumb enough not to think about it alot... just do it like they did.

    My brother was the number 1 sales person of three hundred, selling commercial pest control... when he went to the awards banquet to accept his reward... they asked him how "He said I guess I was just dumb enough to do exactly what my trainer told me. I just say the pitch verbatim".

    Sales are easy for him. He doesnt think. He just works the system.

    Now he applies that same concept of being "dumb enough" to MLM, and he is a one in a million guy who has a 10k residual income from it now after a year or two of working PT...

    Just find a running stream and flow with it.
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  • Profile picture of the author jazbo
    It took a year to get easier, and I was startin from a background of developing blended learning courses, web design, and other associated skills. Its easy to under estimate the learning curve if you want to do more than recommend clickbank stuff.
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  • Profile picture of the author Ron Douglas
    Once you've built a responsive targeted email list and a steady influx of new subscribers, it gets super easy.
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    • Profile picture of the author D_M_S
      Originally Posted by Ron Douglas View Post

      Once you've built a responsive targeted email list and a steady influx of new subscribers, it gets super easy.
      I like your answer and would love more color. Would you say there is a critical mass that made it easier? Is it 50 subscribers (unlikely) or 50,000 subscribers? In other words, can you put a number to this?
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      • Profile picture of the author Ron Douglas
        Originally Posted by D_M_S View Post

        I like your answer and would love more color. Would you say there is a critical mass that made it easier? Is it 50 subscribers (unlikely) or 50,000 subscribers? In other words, can you put a number to this?
        It really depends on your market and how effective you are at email marketing.

        Lets run some average numbers - lets assume:
        - you have an email list of 10,000 people
        - your open rate is 25%
        - your click rate is 10% of those who open
        - you send out an email 3 times per week
        - the average profit/commission is $25
        - average sales page conversion is 2%

        Number of views per email: 10,000 x 25% = 2,500
        Number of clicks: 2,500 x 10% = 250
        Number of sales per email: 250 x 2% = 5
        Revenue per email: 5 x $25 = $125
        Revenue per week: $125 x 3 = $375
        Revenue per month: $375 x 4 = $1,500

        This is just from sending 3 emails a week to a list of 10,000. How long would it take you to find an offer to promote and send an email? Maybe an hour max.

        If you increase your list, improve any of the assumed average percentages, or promote higher priced products, you can do much better. But you have to also have a steady influx of new leads coming in AND you have to give them content they want in order to keep their interest.

        Also, certain things convert much better than the 2% average - such as product launches and webinars. And you can blow these numbers out the box if you're promoting offers that pay recurring/continuity income.
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        • Profile picture of the author D_M_S
          Originally Posted by Ron Douglas View Post

          I really depends on your market and how effective you are at email marketing.

          Lets run some average numbers - lets assume:
          - you have an email list of 10,000 people
          - your open rate is 25%
          - your click rate is 10% of those who open
          - you send out an email 3 times per week
          - the average profit/commission is $25
          - average sales page conversion is 2%

          Number of views per email: 10,000 x 25% = 2,500
          Number of clicks: 2,500 x 10% = 250
          Number of sales per email: 250 x 2% = 5
          Revenue per email: 5 x $25 = $125
          Revenue per week: $125 x 3 = $375
          Revenue per month: $375 x 4 = $1,500

          This is just from sending 3 emails a week to a list of 10,000. How long would it take you to find an offer to promote and send an email? Maybe an hour max.

          If you increase your list, improve any of the assumed average percentages, or promote higher priced products, you can do much better.

          Also, certain things convert much better than the 2% average - such as product launches and webinars.
          Awesome. Thanks for the thorough answer
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        • Profile picture of the author Scott Million
          Originally Posted by Ron Douglas View Post

          I really depends on your market and how effective you are at email marketing.

          Lets run some average numbers - lets assume:
          - you have an email list of 10,000 people
          - your open rate is 25%
          - your click rate is 10% of those who open
          - you send out an email 3 times per week
          - the average profit/commission is $25
          - average sales page conversion is 2%

          Number of views per email: 10,000 x 25% = 2,500
          Number of clicks: 2,500 x 10% = 250
          Number of sales per email: 250 x 2% = 5
          Revenue per email: 5 x $25 = $125
          Revenue per week: $125 x 3 = $375
          Revenue per month: $375 x 4 = $1,500
          If that's the average $$$$/10,000 subscribers you must just be sending people to different affiliate offers (salespages) and not really adding any value in the process. If you switch to doing email series (2-5+ emails) per offer you promote and really sell the concept(s) of the offer before it's revealed you'll be adding a zero to that number each month.

          Think of each series you put out as a product launch... You provide awesome free content over a short period of time that strategically ties in to what they're about to be sold. By the time offer is shown the decision to buy has already been made.

          In these email series you focusing on selling the concepts of what's about to come via email content, links to videos, or links to blog posts, and promising something exciting coming out in the next email...

          When the email that promotes something finally hits your open rates, clickthru rates, and percentage converted will shock you (until it becomes regular practice.)

          For this kind of work it's better to go higher ticket (too powerful of a selling system to settle for $27) and work out some limited time discount from the vendor.
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          • Profile picture of the author Ron Douglas
            Originally Posted by Scott Million View Post

            Think of each series you put out as a product launch... You provide awesome free content over a short period of time that strategically ties in to what they're about to be sold. By the time offer is shown the decision to buy has already been made.
            Yes, which is why I said you'll make more with product launches.

            Overall, I was just talking conservative averages. What I achieve personally to my list of 270k+ is not average to say the least lol.
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            • Profile picture of the author Scott Million
              Originally Posted by Ron Douglas View Post

              Yes, which is why I said you'll make more with product launches.

              Overall, I was just talking conservative averages. What I achieve personally to my list of 270k+ is not average to say the least lol.
              I know you're solid, Ron. Didn't mean to aim that at you.

              Agree 100% with webinars. That's how I started out (and made the mistake of selling $27 stuff on them...) WAY too powerful of a selling machine to go for the double digit items.
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              • Profile picture of the author brendan301
                jeez Ron you have a list with 270k people on it? you can literally print money over there.

                i appreciate everyone who replied. there's alot of good info in this post.
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  • Profile picture of the author brendan301
    hmm i guess i'm asking when did it seem that you were able to do things you once struggled with quickly..... that's really what i'm getting at.

    it seems to me that theres a point where you move from incompetence, to conscious competence, to unconscious competence where you execute your business almost on "autopilot."
    the point where your learning curve is shortened and you go from niche research>list building>product creation>traffic generation>lauch>$$$$$$$$$$$$$$$$$$ alot quicker than you did in the beginning.

    i look back on things that were once difficult for me, but now while they may be difficult for some, I can pretty much do them without thinking. i look at internet marketing the same way. it's a set of skills that once learned properly and once a profitable business model's in place these activities can almost be done on autopilot
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    • Profile picture of the author tpw
      Originally Posted by brendan301 View Post

      hmm i guess i'm asking when did it seem that you were able to do things you once struggled with quickly..... that's really what i'm getting at.

      it seems to me that theres a point where you move from incompetence, to conscious competence, to unconscious competence where you execute your business almost on "autopilot."
      the point where your learning curve is shortened and you go from niche research>list building>product creation>traffic generation>lauch>$$$$$$$$$$$$$$$$$$ alot quicker than you did in the beginning.

      i look back on things that were once difficult for me, but now while they may be difficult for some, I can pretty much do them without thinking. i look at internet marketing the same way. it's a set of skills that once learned properly and once a profitable business model's in place these activities can almost be done on autopilot
      I would have to say that it took me about 3 years to reach that point...
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      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author JackTriggs
    When I stopped trying to do everything myself and learnt the power of leverage
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  • Profile picture of the author Scott Million
    Once I became 'certain'. I got that certainty after I did my first launch and saw how REAL it was to be getting sale after sale after sale in mere minutes.

    After that, everything got very easy for me... although there was a time I lost that certainty after someone I worked with tried to put me in the gutter... but rather than crying about it I just kept building...and building...and building.

    It's very necessary to visualize the RIGHT end, and then work backwords all the way to what you need to do today... when you think $50,000 / mo you come up with a strategy to get you there that differs quite a bit than if you had envisioned $5,000 / mo.
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  • Profile picture of the author JJOrana
    When you start to use leverage. JV, outsourcing, scalability, etc.

    DIY = Hardwork
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  • Profile picture of the author Joe Benjamin
    Originally Posted by brendan301 View Post

    I've read alot of the big guys talk about how easy it is for them to rake in the $$$$$ online.
    I've read other pros talk about how quickly they can create products, get them online and making sales. i've heard ppc guys talk about how quickly they can create profitable ppc campaigns, i've heard ppv guys mention how easy it seems to be for them.

    This is something that I was really thinking about the past few days.

    When did it "click" for you, as it relates to internet marketing?
    When did the business really make sense to the point where you were able to generate a serious income easily.
    what led up to your big breakthrough?
    what was your particular light bulb moment?
    Easy Answer.

    It got easy for me when I stopped marketing on the
    internet and started Direct Mail. I like consistency &
    pacing. IM rarely provides that. Things change every
    few months and it's hard to keep up with the changes.

    DM is ALWAYS constant with 1 or 2 minor changes
    every few years (mostly postage stamp increases).

    It clicked for me -- when I started thinking outside
    the box and not being stubborn on how to make money
    fastest.

    It made sense mostly with trial and error and belief
    that DM was a far better, and stress-less alternative.

    Persistence. And than a multi-millionaire mentor showed
    up when I least expected it and...well, let's just say
    I'm doing fairly well for myself with projections to
    earn mid 5-figures in 7 months.

    The big breakthrough and lightbulb moment was belief
    and confidence in something that had not worked yet...
    and choosing to believe it could work b/c it worked for
    others despite screwing up big time twice.

    I also relized something that is critical...

    the relationships you have with people DOES determine
    where you are headed in life. I surround myself with
    business men/women and they DID have a massive
    influence on me. Their knowledge and wisdom helped
    me get to where I am today...

    and if not for them I wouldn't be as far as I am today
    at only 22 years old.

    My relationship with a mult-millionaire led to mentorship
    in Direct Mail. It led to future real estate investment
    deals. It led to lucrative partnership deals...many of
    which I don't have the time to take advantage of...

    You can NOT make it in any industry alone, I don't care
    what anyone says...and if you do, you will not have the
    kind of success you want until you learn how to have
    powerful connections and relationships.
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  • Profile picture of the author ukcarl
    For me it was a lot of little things together that made things click.

    The best example I could give from my experience is before working online I was a joiner, with this I did 3 years as an apprentice to learn the trade and in that time I learnt lots of little things that built my knowledge of the trade.

    Online is a little different to this kind of training as there is no certified experts as such, so you could end up learning off people who offer bad advice, but if you get good advice its a similar learning curve, you learn lots of little things that all tie together to make it work.

    My turning point online was when I got rid off a lot of email lists I was on and just stuck with a few I knew were actually making money and gave good advice and were not just trying to sell me stuff, then instead of just reading all the time I actually got stuff done every day till something worked then kept doing it, there is a lot to be said for trial and error everyone makes mistakes and if you don't you'll never learn anything so just get stuck in to things
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  • Profile picture of the author richgrad
    My breakthrough came when I made the mindset shift from trying to make money using "free" methods to paying for ads via google adwords.

    I started with US$50... made US$100 in commissions... and pumped back the money into ads... rolled it all the way to 6 figures...

    Some people may say I got "lucky"... Maybe I did... but I had to make the lucky break happen myself...
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    • Profile picture of the author Joe Benjamin
      Originally Posted by richgrad View Post

      My breakthrough came when I made the mindset shift from trying to make money using "free" methods to paying for ads via google adwords.

      I started with US$50... made US$100 in commissions... and pumped back the money into ads... rolled it all the way to 6 figures...

      Some people may say I got "lucky"... Maybe I did... but I had to make the lucky break happen myself...
      Unfortunately, MOST people will not believe this and will
      think it's bull.

      Their first reaction is "But GURU A and GURU B said free
      marketing is where it's at?".

      What GURU A & B don't tell them...is that they used paid
      marketing to GET you there!

      I used to brush statements like this off, but than I saw
      the power of paid advertising (when done right)...and it
      changed my life.

      Free marketing is NOT, nor will it EVER be the same as
      PAID methods. FREE marketing can make you money,
      but it's NEVER free because you pay dearly in your time.

      Paid marketing gives you TRUE leverage and the ability
      to scale. FREE does not.

      It's the old saying, "You get what you pay for".
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  • Profile picture of the author Maddi
    I don't like the word Easy. I don't like anything that is easy to do either.

    It is not Easy to make money, may that be online OR offline. Period.

    Simple?? yes. It is as simple as it gets with Online Marketing.

    ----------

    Direct answer to your question, I've been working online for over a year now, and guess what, it has never been hard. NEVER.

    Cos all the while, all the tough times, near evacuation from my house, one meal a day, countless hours of screen time, almost no social life = wasn't hard at all.

    you wanna know why??

    Because like Jim Rohn said, I was working on my fortune

    I had but one goal in mind, to be working for myself, online. Period.

    When you look at things with a different perspective, there is always a positive point you can hang onto when times are tough. So yes, I've had some tough times, but now that I look back, was it worth it?? I hear a resounding yes in my head.

    Who wants easy? when you can make a fortune just by trying a little harder than everyone else it doesn't seem hard at all.

    Maddi
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    • Profile picture of the author oneplusone
      Things don't get easier when you become successful, they become harder.

      More success = more problems = less easy
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      'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author DubDubDubDot
    Originally Posted by brendan301 View Post

    I've read alot of the big guys talk about how easy it is for them to rake in the $$$$$ online.
    They are working you over. Don't buy into it.

    Even if something comes easy, there is still a lot of hard work backing it up. Hopefully that makes sense.
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  • Profile picture of the author Dayne Dylan
    Banned
    Here is when things got easier...

    1. I started to make sales and learned the process of making my own info products.

    2. I repeated #1 above and turned it into a "system". This means, once I discovered what I wanted my info product to be...I outsourced to speed up the process.

    The more I do step #1 and #2 above, the more I can bank. The more I bank in profits, the easier things become because I create a life of more freedom and financial security.

    But don't get me wrong...it STILL takes work! And secondly, not everything you do is going to be a winner. You just have to learn to keep moving forward, taking risks, and never stop learning new things.
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  • Profile picture of the author d0rhk
    Jeeze this is one inspirational thread. Just reading through this gets me pumped up to go out and make a couple more sites hehe.

    Thanks everyone.
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    • Profile picture of the author Steven Wagenheim
      Easier?

      After about 3 years.

      Easy?

      Never.
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      • Profile picture of the author Joe Benjamin
        Originally Posted by Steven Wagenheim View Post

        Easier?

        After about 3 years.

        Easy?

        Never.
        I beg to differ.

        Oh. I keep forgetting, where talking about
        marketing online. Well, that's a different
        story. Yes. In that case, it IS tough and
        can beat you up.

        But you can fight back.

        It's just ridiculously difficult. It took me 3
        years to make money online, too.

        Less than 5 months offline.

        Depends on preference I guess.
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by WhoIsBenjamin View Post

          I beg to differ.

          How can you beg to differ with my own personal experience?

          The OP asked, "When did it get easy for you?"

          So I answered when it got easy for me.

          You can't beg to differ with my own personal experience.

          God, some people will argue with anything.

          Tell me, if I say I had Golean Crunch cereal for breakfast this morning
          will you beg to differ and say I had Captain Crunch?

          Un-freaking-believable
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          • Profile picture of the author tpw
            Originally Posted by Steven Wagenheim View Post

            You can't beg to differ with my own personal experience.

            God, some people will argue with anything.

            Tell me, if I say I had Golean Crunch cereal for breakfast this morning
            will you beg to differ and say I had Captain Crunch?

            Un-freaking-believable
            I was going to beg to differ too...

            I was thinking "Golean Crunch" was some Star Trek reference, and that your breakfast this morning was a fictional cereal...

            But the researcher in me would not let me pop off a flip answer without double checking in Google first... LOL

            It is a real cereal: Kashi GOLEAN Crunch! Cereal, 15-Ounce Boxes (Pack...Kashi GOLEAN Crunch! Cereal, 15-Ounce Boxes (Pack...

            I am amazed... Now I have nothing to beg for... Darn You Wags!!!
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            Publish Coloring Books for Profit (WSOTD 7-30-2015)
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          • Profile picture of the author Joe Benjamin
            Originally Posted by Steven Wagenheim View Post

            How can you beg to differ with my own personal experience?

            The OP asked, "When did it get easy for you?"

            So I answered when it got easy for me.

            You can't beg to differ with my own personal experience.

            God, some people will argue with anything.

            Tell me, if I say I had Golean Crunch cereal for breakfast this morning
            will you beg to differ and say I had Captain Crunch?

            Un-freaking-believable
            That was funny. Yeah. Wrong choice of words, but I'm
            not the best nor grammatically correct forum poster...

            that is your honor Steve .

            I should take the time to really think my writing out, but
            I don't like to because I censor myself.

            It's easier to point out these insignificant errors leaving
            the rest out to make a point. But that's typically what
            happens when someone feels challenged by other radical
            thoughts.

            Start arguments? No. I'm just stating my opinion like
            anyone else here. If it's argument worthy, well maybe
            it's a good thing so we can all learn something from
            each other (without the kicking and screaming).

            -- JOE "BADAZZ" BENJAMIN
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        • Profile picture of the author Joe Benjamin
          Originally Posted by JoesMillion View Post

          Wow, that is a really long time to make a buck. Let me guess.... article writing?
          Nope. Building List in different niches (relationship,
          personal development, and business).

          I kept falling for the cliches until I started thinking
          for myself. Couldn't have thought for myself if I
          didn't follow the cliches. That was the process that
          made it almost unbearable.

          I made good money from it, but decided the work
          involved wasn't worth the effort.

          I found something that involved marketing, that
          doesn't involve doing it online...

          so I'm doing what I enjoy, without the major
          headaches.

          Article Writing (since you're checking on my post
          and thread history) is just something I did on the
          side. I actually made more promoting to my list
          than I do writing. And I actually prefer writing b/c
          building a list is a pain in the ass.

          So what, it took me a little longer than avg. Some
          ppl don't get it -- ever. And give up. I just didn't
          give up and I found myself over the hump.
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  • Profile picture of the author Matt MacPherson
    It became easiest for me when I systemized everything.

    You have two options as an online marketer: a) create a job for yourself b) create a business.

    You know you have created a job for yourself if you stop working and the money also stops coming in. A business will keep making money, even if you die.

    I've worked very hard over the years to completely automate my sales funnels.

    Also, know what you like and dislike about your business. Then, outsource the mundane tasks you hate doing. Not only does this free up time, but most importantly it frees up my creative energy and allows me to fully focus on the tasks that really make my corporation the most money.

    In short, it gets easy when you know you can stop working and still make a comfortable living doing absolutely nothing. But who would want to do that? Marketing is much too FUN to abandon, even if you're a multimillionaire!

    Cheers,
    Matt
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  • Profile picture of the author Sheryl Polomka
    I think I have to agree with Steven in that it might get easier but not 'easy'.

    For me I think it got easier when I decided to focus on one project instead of constantly moving from one to another trying to find something better. All this did was depress me when I wasn't getting anywhere.

    When you choose one project and settle down and focus solely on that it does start to get easier because you start seeing results and you really learn how to do that one thing well.
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    • Profile picture of the author Scott Million
      Originally Posted by Sheryl Polomka View Post

      I think I have to agree with Steven in that it might get easier but not 'easy'.

      For me I think it got easier when I decided to focus on one project instead of constantly moving from one to another trying to find something better. All this did was depress me when I wasn't getting anywhere.

      When you choose one project and settle down and focus solely on that it does start to get easier because you start seeing results and you really learn how to do that one thing well.
      Well, Steven has also made it clear numerous times that he does everything himself. When you have a system that doesn't involve you (at all, or very little) it can become very easy.

      For example, just sending an email to your project manager that says, "Let's get a site up on HD TVs" ... and from that they already know what you want as far as content, backlinks, etc. for that. Takes time to setup, but once you get there it's pretty damn easy.
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  • Profile picture of the author forfun_cash
    Things got easy a year back when i finally understood that all you have to do is to take ACTION! nothing else matters....
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    WSO: I PROMISE/GUARANTEE you that this will be the LAST WSO you will ever need to purchase!

    Here's the thing. The above may seem too good to be true but all I can say is there isn't even 1% hype or BS in the above sentence. This WILL BE YOUR LAST WSO to purchase.
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