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Use a Popup or a landing page? Help pls....

by dq70
2 replies
Hello warriors. Im at the point of putting up my sales page soon.
I have my Free Report ready, for building my list.
I am in a delema as to what route I should take when arriving at my site.
Should I use a landing page to caputure emails with the Free report then on to the sales page
OR go directly to the sales page and have a popup (or actually a slide in) special report offer immediately come up?

There seems to be two schools of thoght on this, so has anyone tested one against the other for results, or what is your opinions???

Im driving most traffic through offline publications, relevent to my niche, and will use little online traffic marketing.

Thanks kindly,
Daniel
#landing #page #pls #popup
  • Profile picture of the author Peter Bestel
    Daniel

    Whatever results other people have obtained they are largely irrelevant. You have to test it with your own market. If you can, set up both and split test, sending 50% to one version and 50% to the other.

    I find this intriguing:
    Originally Posted by dq70 View Post

    Im driving most traffic through offline publications, relevent to my niche, and will use little online traffic marketing.
    Are you able to say why? Whilst offline marketing has its merits, there are huge additional barriers for your prospects to deal with before they get to your site.

    Is there no way you could shift your focus to online marketing?

    Peter
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  • Profile picture of the author Midas3 Consulting
    Originally Posted by dq70 View Post

    Hello warriors. Im at the point of putting up my sales page soon.
    I have my Free Report ready, for building my list.
    I am in a delema as to what route I should take when arriving at my site.
    Should I use a landing page to caputure emails with the Free report then on to the sales page
    OR go directly to the sales page and have a popup (or actually a slide in) special report offer immediately come up?

    There seems to be two schools of thoght on this, so has anyone tested one against the other for results, or what is your opinions???

    Im driving most traffic through offline publications, relevent to my niche, and will use little online traffic marketing.

    Thanks kindly,
    Daniel
    Typically affiliates of a product use a landing page in order to capture leads and to presell the vendors actual sales copy. There's no real requirement to create a landing page for your own product, although if your heavily into PPC and looking to improve your quality score on very specific keywords you could do so . However I would make your index page be the main copy page.

    You really have 3 options for generating a prospect list..

    A) The pop over/slide in etc
    B) A form built into the page.
    C) An on exit.

    B) is a no brainer , I've yet to find a test where taking it out increased sales and it certainly will increase signsup.

    A) and C) need to be tested, in some cases a popup on entry can reduce sales, in other cases not. Often ( C ) can be highly successful because your not putting them off as they get to the copy but if they are leaving withour purchasing and you offer them a great reason to get on your list (a freebie) then you just added to your list a new potential customer that was going to leave anyway.

    Only one real answer , test, test and test.
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