Got a slow-loading site? Bad news
"Today a new survey shows that visitors will abandon websites that load slowly, and some will go to competitive sites as a result. The survey shows that nearly a third of visitors will start abandoning slow sites anywhere between one and five seconds. That's quite a difference from the "eight-second rule" of a decade ago and the half-minute many of us were willing to wait in the early, dial-up days of the web.
There's simply so much competition, most consumers know they can find what they want on another site if their original destination is too slow or unavailable. That means every second counts. The survey reveals that 37 percent of consumers say a slow site makes them less likely to return, and 27 percent say they'd be more likely to visit a competitor's site."
Makes Google's latest moves even more disturbing, eh?
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