Marketing to Attorneys - What is best strategy? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Banned 14 years ago

[DELETED]

{{ DiscussionBoard.errors[2548995].message }}

14 years ago

Do you know an attorney or do any of your close contacts have a connection with an attorney? The best way to start would be to create a web site for an attorney that you or one of your contacts know and then take it from there.

I created a web site for a paralegal and then used that web site as a reference for a lawyer who then hired me to create a web site for him. Now that I have two contacts and two web sites in the legal profession, I would ask each of them if their colleagues would like to have web sites made. Using networking and building your connections, take it from there.

It's best to start with an example, though, so if you have not created an attorney web site find someone who needs one and give them an incentive (price, extra features, etc.) to get your business started. Once you have one web site done it should be easier to get other attorney clients because they will be able to see what you've made.

I have a neat WordPress theme I use to create simple profile type web sites. PM me if you're interested in seeing the two web sites I've made.

JP

Thanks
2 replies

Signature

I wrote and published an 8,000+ word book in 24 hours.
If I can do that, imagine what you could do.

Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours

{{ DiscussionBoard.errors[2549107].message }}

goldmedal

14 years ago

Originally Posted by 04real

Do you know an attorney or do any of your close contacts have a connection with an attorney? The best way to start would be to create a web site for an attorney that you or one of your contacts know and then take it from there.

I created a web site for a paralegal and then used that web site as a reference for a lawyer who then hired me to create a web site for him. Now that I have two contacts and two web sites in the legal profession, I would ask each of them if their colleagues would like to have web sites made. Using networking and building your connections, take it from there.

It's best to start with an example, though, so if you have not created an attorney web site find someone who needs one and give them an incentive (price, extra features, etc.) to get your business started. Once you have one web site done it should be easier to get other attorney clients because they will be able to see what you've made.

I have a neat WordPress theme I use to create simple profile type web sites. PM me if you're interested in seeing the two web sites I've made.

JP

JP, I can't pm, but i'd love to see your wp theme. thx Roger

Thanks
1 reply

{{ DiscussionBoard.errors[2550618].message }}

04real 14 years ago

Originally Posted by goldmedal

JP, I can't pm, but i'd love to see your wp theme. thx Roger

Roger -- guess what, I can't PM either. Sorry about that!

Do a search for "Virgil Anthony" -- it should be the first result. I have another new one but it may not have been indexed yet by Google. They both use premium WordPress themes. I have one theme that I particularly like to use for both real estate web sites and for professional profile style web sites.

Let me know your thoughts!

JP
- Thanks
Signature

I wrote and published an 8,000+ word book in 24 hours.
If I can do that, imagine what you could do.

Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours
{{ DiscussionBoard.errors[2550650].message }}

nofearman

14 years ago

Thanks. I think you "get it" more than most.

Originally Posted by 04real

Do you know an attorney or do any of your close contacts have a connection with an attorney? The best way to start would be to create a web site for an attorney that you or one of your contacts know and then take it from there.

I created a web site for a paralegal and then used that web site as a reference for a lawyer who then hired me to create a web site for him. Now that I have two contacts and two web sites in the legal profession, I would ask each of them if their colleagues would like to have web sites made. Using networking and building your connections, take it from there.

It's best to start with an example, though, so if you have not created an attorney web site find someone who needs one and give them an incentive (price, extra features, etc.) to get your business started. Once you have one web site done it should be easier to get other attorney clients because they will be able to see what you've made.

I have a neat WordPress theme I use to create simple profile type web sites. PM me if you're interested in seeing the two web sites I've made.

JP

Thanks
1 reply

{{ DiscussionBoard.errors[2551978].message }}

04real 14 years ago

Originally Posted by nofearman

Thanks. I think you "get it" more than most.

You're welcome. It's something I've done and it's the same thing I continue to do today. It has been proven to work.

Cold calling and going through lists is the most difficult way to get business (but with hard work and persistence it does work). But if you start off with one client and use that example to get the next and so forth, it starts a "snowball effect" and becomes, in theory, an endless chain of new business.

All the best to you!

JP
- Thanks
Signature

I wrote and published an 8,000+ word book in 24 hours.
If I can do that, imagine what you could do.

Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours
{{ DiscussionBoard.errors[2552893].message }}

nofearman

14 years ago

LOL , if it were only that easy....} A BIG difference between finding their phone numbers in D&B and actually converting them to clients.

Originally Posted by dannyadams

D and B.

Yellow Pages.

Martindale.com

TheNationalList.com

Findlaw.com

I've never marketed to an attorney in my life. A simple google search gave me all the resources I'd need for my entire life. Initiative.

Thanks
1 reply

{{ DiscussionBoard.errors[2549113].message }}

dannyadams

Banned 14 years ago

[DELETED]

{{ DiscussionBoard.errors[2549129].message }}

nofearman

14 years ago

"There is no place on the internet that contains a list of attorneys who are waiting for a guy named "nofearman" from the warrior forum to email them "

Nothing personal, but you make no sense....???? You don't think this is a ridiculous statement? ( I will guess "no")

Originally Posted by dannyadams

Getting them as clients is up to YOU. Write a pitch, grab 200 names and numbers, and pound it out. Even if your terrible (not being mean...just being honest) you'll pick up 2 or 3 clients.

If you are GREAT, 20 clients isn't out of the range.

There is no place on the internet that contains a list of attorneys who are waiting for a guy named "nofearman" from the warrior forum to email them or call them about services he is offering.

I used to do a TON of calling. I actually LOVE it.

If you want me to throw together a quick pitch for you, just ask. I'm serious about that too. I have no problem writing up a quick pitch if someones really going to get out in the trenches and dial the phone.

Thanks

{{ DiscussionBoard.errors[2551968].message }}

Don Schenk 14 years ago

Originally Posted by nofearman

LOL , if it were only that easy....} A BIG difference between finding their phone numbers in D&B and actually converting them to clients.

Nofear,

Danny was a lot closer to a solution than you think. Did you actually take a look at martindale?

First, you must find attorneys who either do not have websites, or have unproductive websites. Then you convince them you are the one who knows how to create a list gathering system, and you are the one they need as a web design person.

Lawyers in a large firm won't have much interest in talking with you. Their firm will have a marketing department with a marketing manager. (That is the one with whom you must communicate.) It's the small, 1, 2, or 3 person firms that will need your help.

You must contact them. And as with any kind of sales system, you must contact them over and over and over, and a few more time after that. You must show them the benefits of having you design their websites.

Do you know your own personal USP? Do you know what makes your knowledge and way of designing websites unique, and makes you stand out above all others? If you don't know why they should "buy from you instead of someone else," they are not too likely to listen to you.

Attorneys are people, and they will talk over the telephone with you. They are not gods. (Although I've met a few who thought they were - but those eventually got knocked down to right size.) You must reach them and communicate. Danny was giving you excellent sources of information about the law firms. Don't just blow it off.

How do I know attorneys will talk with you? My wife is an attorney at a large firm, and a large number of our friends and social acquaintances are lawyers. Owning a law practice is a business, and they are interested in whatever it is that will help build their businesses for them, and do so in a tasteful manner.

:-Don
- Thanks
Signature

Studies prove happier people have massively more success. It has worked for me. Use this one trick too... Click Here

Total Competition Stomper - Simply the most powerful tactic your IM or Offline business will ever use... See it here!
{{ DiscussionBoard.errors[2550588].message }}

Tymarkinc

14 years ago

Originally Posted by nofearman

A number of WSO owners and other online gurus have used as examples of their offline marketing success , marketing to Attorneys. But, noneof them have wanted to share the details of getting attorney's for clients. ANyone willing to share some tips, advice, etc on their success marketing to attorneys?

I don't work with attorneys but prospecting is all the same. If you have no experience working with attorneys you need to ask all your friends and partners do they know any attorneys. (I'm sure someone will)

Piggy back off of the credibility given to you by your friend or associate to get a presentation.

Offer to do the work for free, or close to it, just to get in the door.

Leverage the success with the first attorney to expand your business to other attorneys in different areas.

You will know be able to charge a premium fee as you will have experience and hopefully a testimonial.

Thanks

{{ DiscussionBoard.errors[2549214].message }}

rolltide

14 years ago

what other niches would you say is just as good as attorneys?

Thanks
1 reply

Signature

Make $150 everytime someone backs up their computer!
http://goo.gl/07M6K

{{ DiscussionBoard.errors[2550206].message }}

04real 14 years ago

Originally Posted by rolltide

what other niches would you say is just as good as attorneys?

Real estate agents -- if you can show them you can build them a top ranked web site for their niche market, i.e. the neighbourhoods they farm. This is one of the things I do myself.

JP
- Thanks
Signature

I wrote and published an 8,000+ word book in 24 hours.
If I can do that, imagine what you could do.

Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours
{{ DiscussionBoard.errors[2550873].message }}

Scott Voss

14 years ago

I cannot share any successes with attorney's with you, because I have never marketed to them before. But I think I can give you a little something to work with.

We have an attorney in Arizona that has done some excellent online marketing. Trust me, you would be proud. I have no idea who they had do it or if they did it themselves (which I highly doubt). But they have put together a free ebook to drive leads to their firm.

Check it out here.

This might give you some leverage when working with attorneys, showing them best practices that others are doing. I LOVE best practices!!! It allows me to leverage the "other" guy's work, without having to do anything up front.

Good luck,
Scott Voss

Thanks

Signature

Get My FREE Report on Getting Clients for Your Offline Marketing Business [No pesky opt-ins!!]

WSO: Find Low Competition Markets for Your Offline Marketing Services [$7]

{{ DiscussionBoard.errors[2550241].message }}

John Durham

14 years ago

Telemarketing. Period. hands down the best strategy. Schedule an appointment with them just like you were going to retain their services.

Attorneys think in "appointments". Plus , its easy to give them what they need. They need people to fill out appointment forms.

Thanks

{{ DiscussionBoard.errors[2550854].message }}

digidoodles

14 years ago

Free and cheap get their attention quite frequently.

An attorney asked me, "I know you quoted me XXXX but would you be willing to do it for XXXX? That's my budget." I responded "With all due respect, a prospective client doesn't walk in your office and say, 'I got a DUI, and I know your fee is XXXX, but all I have is this change in my pocket and some lint. Will you take that?"

I didn't hear back from him. I was all broken up about that one. *rolling eyes in head*

Err, no offense to Tom Goodwin. Me lurves him.

Thanks
1 reply

Signature

My niche is feeding my family... What's yours?
http://www.DoOrDieMarketing.com
Watch Us as We Do It Or D.IE... Are you Along For The Ride

{{ DiscussionBoard.errors[2552010].message }}

04real

14 years ago

Originally Posted by digidoodles

Free and cheap get their attention quite frequently.

An attorney asked me, "I know you quoted me XXXX but would you be willing to do it for XXXX? That's my budget." I responded "With all due respect, a prospective client doesn't walk in your office and say, 'I got a DUI, and I know your fee is XXXX, but all I have is this change in my pocket and some lint. Will you take that?"

I didn't hear back from him. I was all broken up about that one. *rolling eyes in head*

Err, no offense to Tom Goodwin. Me lurves him.

Free and cheap attracts a lot of clients. Unfortunately we end up giving some of our valuable time and effort away. =( I've gone this route before, quoting low ball figures just to get the business. What I realized is that you end up with really bad clients who expect a whole lot more for the little amount of money they are paying -- and believe me, they squeeze you dry with their requirements.

One solution would be to allow for a margin to work with, so that if they ask you to do it for a lower price you are able to negotiate. Another way to do it is to create a options matrix -- show them what they are getting for package A, package B, package C, etc. and price them at different price points. Be flexible enough to throw in a few things from one package to another, but at least this way they can see that different services cost different prices.

If they're still cheap and want to chop your price down, you're better off leaving the project -- because if you take it on, chances are they will continue chopping you down by giving you more work for the same price after you get the project started. You'll end up losing time and money.

JP

Thanks
1 reply

Signature

I wrote and published an 8,000+ word book in 24 hours.
If I can do that, imagine what you could do.

Get Your Free Copy >> Shut Up and Do It: How to Achieve Your Goals and Change Your Mindset in 24 Hours

{{ DiscussionBoard.errors[2552906].message }}

saviouronline 14 years ago

Im an attorney and Im currently using someone from this forum to advise me as to online marketing.

Im busy outsourcing my website to a local company for the design and seo and the warrior is giving me guidance and also assisting with the seo.
- Thanks
{{ DiscussionBoard.errors[2553341].message }}

Barry Unruh

14 years ago

I have dealt with attorneys before, but not on marketing. It was doing network and computer support.

Getting started with one office will help, but is not going to give you an avalanche of success.

Our office always attracted more attorney inquiries by doing seminars showing the benefits of what we did. Most times no attorney showed up, but their support staff did. They were the ones who gathered the information and then setup the meetings for us to sit down with the partners in the firm.

Our success rate at starting off trying to contact the "attorney" was very low. Our success rate at getting to their trusted advisors was very high.

If I wanted to jump into that market I would do one attorney for free, my own attorney. Then I would send out invitations to a presentation the importance of localization and security in legal websites to each attorneys office in my area, making a big emphasis on seeing my attorney's website as an example. (I would also make sure I have done some serious backlinking to get him ranked highly.) In my letter I would be suggesting either an attorney, OR a trusted member of their team attend.

Our success rate of getting people from law offices was not amazingly high, but the ones who attended allowed us to quote projects at almost a 90% rate.

Every attorney has someone in their office who is their key support person to keep you away, or to bring you in. If you can locate this person, you are going to make more successful presentations.

Just something to add to your thoughts as you market.

Thanks
1 reply

Signature

Brain Drained...Signature Coming Soon!

{{ DiscussionBoard.errors[2553883].message }}

nofearman

14 years ago

Thanks Kansas,
Good info.
ANyone Who has actually done offline marketing has discovered each client niche requires a custom approach. Not a narrow minded "just cold call them" approach which maybe worked 10 years ago. Today if you are not creative and using all the available technology, than you will WASTE 90% of your time prospecting.

I was successful in designing custom marketing strategies with other niches, but the attorney niche is new to me.

Originally Posted by KansasDragon

I have dealt with attorneys before, but not on marketing. It was doing network and computer support.

Getting started with one office will help, but is not going to give you an avalanche of success.

Our office always attracted more attorney inquiries by doing seminars showing the benefits of what we did. Most times no attorney showed up, but their support staff did. They were the ones who gathered the information and then setup the meetings for us to sit down with the partners in the firm.

Our success rate at starting off trying to contact the "attorney" was very low. Our success rate at getting to their trusted advisors was very high.

If I wanted to jump into that market I would do one attorney for free, my own attorney. Then I would send out invitations to a presentation the importance of localization and security in legal websites to each attorneys office in my area, making a big emphasis on seeing my attorney's website as an example. (I would also make sure I have done some serious backlinking to get him ranked highly.) In my letter I would be suggesting either an attorney, OR a trusted member of their team attend.

Our success rate of getting people from law offices was not amazingly high, but the ones who attended allowed us to quote projects at almost a 90% rate.

Every attorney has someone in their office who is their key support person to keep you away, or to bring you in. If you can locate this person, you are going to make more successful presentations.

Just something to add to your thoughts as you market.

Thanks

{{ DiscussionBoard.errors[2554898].message }}

Marketing to Attorneys - What is best strategy?

Trending Topics

Newbie

How did you turn it all around?

best high quality crypto traffic.

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

Any thoughts on golf's latest phenom...Scottie Scheffler??