An Article Marketing Question-Need Some Opinions Please

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19
Hi Everyone,

Here is a scenario that I need a little help with:

You are article marketing for a client...

You have written the article & submitted to article directories...

You check Google one day and the article is on the front page. A few days later the article is on page 2 or 3 of Google.

Is this a Google Dance?

If the articles keep disappearing from the front page, how do you explain the value of continued article marketing to the client?

Really need some help here, on this one.

Deanna
#main internet marketing discussion forum #article #marketing #opinions #questionneed
  • Yeah, it's the google dance.

    I'm pretty frustrated with it too since my articles keep going from page 1 to 3 to nowhere.
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  • Many people think that submitting an ezine article or any other, is set and forget, but there's more to it. In order to maintain a well ranked article you need to generate consistent backlinks. Set up a few bookmarks everyday for example. Anchor the article from a Squidoo page and others. Some blog comments regarding the subject "Read More about "my subject" in this Article". Also link to your article from other posted articles.
    It does take some work.
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    • I don't go this route with my article marketing customers. I always recommend that they use the articles on their own site first, except in the case of the inexpensive backlink articles. I try to tell my clients that they want to rank their own sites, not someone else's.

      Tina
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  • New content gets a "freshness" boost and that's all that is happening with your new article when you see it on page 1.

    After that, it gets relegated to whatever page it "should" be on given the on page and off page SEO. As mentioned above, if you want to sustain a high rank, you need to build backlinks to it, but as Tina and Alexa mentioned above, it is probably better for them if you use the article to be building backlinks to the clients website.

    Although, I will say that building backlinks to the article in the article directory makes that a much stronger link that you have pointing back to your website. So building backlinks to your articles on the article dirs does also have benefit for your site.

    Lee
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    • Its getting difficult to hold articles up nowadays. Im seeing different results than I was a few months ago..thats just the way it is
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  • Welcome to the dance ... give it time and backlink.
  • Articles rise to the top of the search results when they are new, because they are new and have that news feel to them...

    But after a few days, the new has worn off, and those articles will need to have link popularity on them in order to maintain its top rankings...

    It has always worked that way...

    If you do marketing for the article after the initial release of the article, by building links to the article on some site, then you can give the article some link popularity which will help it retain its top rankings...

    I call it marketing after the article marketing... LOL

    If you do the long-term marketing on an article, the article can take on a life of its own and hold those top rankings forever...

    If you do nothing for the article after distribution, it will fall in ranking, until which time it disappears into history forever...

    You have the control in your hands...

    If you simply choose to market your articles after distribution, then you can start to see more longevity in your articles, and those articles can serve you well, for almost forever...

    I market all of my articles after distribution, and I consider that to be one of my essential secrets to success...

    Some people argue that this is foolish, on the premise that you will be building link popularity for someone else's website... And that is true... But you will be building popularity for a website that is supporting YOUR website, by giving you link popularity...

    It is silly I think to say that you don't want to give link popularity to another website, on many levels...

    First, that page you are linking links back to you, so you are benefiting from the help you give to others...

    Second, if the other guy is willing to give you a link, why would you begrudge them and not return the favor?

    This is why I adopted the terminology "Karma SEO"... You build your SEO by helping those who people who are helping you... LOL It is the only way to do things in my book...

    If you want to selfishly only work for you, then those pages that link to you may never gain the link popularity they need to be able to give you any real value...

    You are free to disagree with my concept of helping others to help yourself... But selfishness also has a way of coming around full-circle too...
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    • Hi Everyone,

      Thanks for all the advice so far. One more question:

      Say the article marketing helped a website get to first page of Google...

      If the website moves to the 2nd or 3rd page of Google after being on page 1-would this be considered the Google dance?

      If that is the case- could you continue adding backlinks to the article and then regain a first page rank for your website?

      Deanna
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  • The way a website ranks in Google is as much a comparison of the website against its competition for the target keyword...

    Usually your target keyword in the article copy is different from the keyword you are targeting for the website... Therefore easier to accomplish...

    Only a portion of the link popularity value on an article will be passed to the website linked in the resource box...

    If the website was at the top of the results when the article was new then dropped off, that indicates to me that getting to page one and staying there will be pretty easy... You just need to make a few articles that have real link popularity to pass back to the target site...

    With some real link popularity in hand, getting on page one and staying will almost be a certainty, until the competition starts trying to compete... LOL
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  • After expericing this same problem, I decided to link back to the Articles on the major Article Site. This has helped to keep the article on the first page longer. The more links I generate back to the article, on the authority site, the better my chances of staying on page one, appear to be.

    Sometimes, I feel a little silly, promoting my number one article site, instead of my own site, but it appears that the payoff is greater and more lasting.

    I'm going to take a lesson on becoming more selfish, and see how far I get?

    (I do back taxes for web site owners, and any body else who forgot to file)
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