The stigma of MLM's....

by 127 replies
153
Hello

I know and heard a lot about MLM's. A ton of people have a stigma that MLM (all) are a scam. So for example lets say that a very good MLM came along, and was made by a long time online business. Maybe a company ranked number 37 on 500 Inc. Magazine?

My question to you? If you seen a good MLM program? Would you believe it?
What would it take for you to join?

Here is a quote "A pyramid scheme is very easy to spot: it has no products at all, and earnings have no cut off point meaning that the person on top always earns more than everybody else." Now would you agree with this statement?

Now if the MLM had products? Does it make it legit, and not a pyramid Scheme?

Now let me say I am in a LEGIT MLM, because I done the research, everything makes sense, I see the proof that it is working among others, it has products, their is a time limit, and either you make it or you dont.

Now I am curious to know your opinion?

THanks!
#main internet marketing discussion forum #mlm #stigma
  • For the me the problem is that even though there must be a product (ie. to make sure it's not just a passing money around deal) ... most of the people aren't in it for the product, don't really believe in the core product ... and really sell it on the making money aspect.

    Not the value the product offers.

    Plus I think the charasmatic guys who jump in and 'proclaim' that it's the easiest way to make money, the best thing since sliced bread ... and that the product will be in every household by [insert date] still puts me off.

    But then I did only try one that a 'friend' sold me - was piled high with BS success stories about living in cars and being homeless - and revolved around selling/abusing your contacts.
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    • Agreed! And it's my experience that this is because they're thinking more about their needs than those of the customer.

      Sounds crazy, but if you have something good that really benefits people, more than just being an "opportunity" to make money, it will sell. How many of those things are sold via MLM though?
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    • I think to be successful at mlm you probably have to have a large network of mostly gullible friends (or 'friends'). Or you've just got this winning personality Anyway, for me the downer is I never really understand what value it is I'm providing for anyone. It just seems like passing money around. It reminds me of collecting enough friends for your ten year-old birthday party so you feel wanted. If we're serious about marketing, surely we need to learn that we are not just making money but providing solutions, benefits and value to people. Make sense?
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  • Banned
    No - that's nonsense. Plenty of illegal pyramid schemes have products. They've had them, and been selling them right up to the day that the court's closed them down for being an illegal pyramid scam.

    By no means necessarily. There are many ways it can still be an illegal pyramid, according to courts and regulators.

    I don't know who told you that illegal pyramids "don't have products", but it's not nearly as simple as that. Distinguishing between a legitimate MLM company and an illegal pyramid is by no means a trivial matter (unfortunately for the public). Individual cases are often debated in court extensively by lawyers on both sides, and until the court actually rules, nobody knows for sure.
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    • Wow, you know a lot about the law part of MLM's. I never remember hearing about them in the courts, except for Bernie Maddoff, which wasn't even a MLM Scam. It was somethign different. But I do agree that the pyramid scams need to be stopped, and if it means that the courts need to decided, then fine, to allow the better ones to be discovered?
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    • You definitely can have decent Products and it can still be an illegal pyramid scheme.
      Case and Point : I was involved with an MLM years ago in the early nineties. It was the selling of Air and Water Purifiers. It was definitely a Product and a decent one at that but they offered what people refer to as 'Front Loading' the Product. This means that if you bought a certain Dollar amount of the Product upfront, you would begin with a Higher Commission rate off future sales.

      Needless to say this Company got shut down by the FTC a few years later as it ruled this to be representative of a Pyramid Scheme.

      Funny thing is my brother, who got me in this Program , still has boxes of unopened water purifiers still scattered throughout my Mother's garage after all these years !!
      As I am sure tens of thousands of others still do too !!
  • I appreciate your opinion. Do your remember that MLM your body told you about?
  • Do you mean an MLM like the one you are promoting your affiliate link for?

    That's DOUBLE proof the MLMs are bad, and you are only perpetuating that "stigma". Even though I wouldn't use the word "stigma", I would say "accurate assessment that MLMs are a sure ticket to failure".

    All the best,
    Michael
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    • No in my signature is the company I use for Marketing, in which they give me about every tool to use I would ever need, and it's still getting better. As my my website, well I am an affilate of Amazon to sell smartphonese, and it does ok.
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  • I don't believe that all major MLM offers are scams, most are not. The problem lies in the matrix or whatever they may call it. First of all people rarely buy health products unless they already have a problem to address. It's difficult to market good health.
    So with most MLM companies the only way to make money is to recruit others to do the same, so in effect you are selling a dream not a product. And the dream they sell is often the "all the time in the world to spend with your family living off the RESIDUAL income." But most get shattered when their friends and family reject them and they quit in no time. So that "you get only 2 and they get their 2" and so on myth never materializes.

    The ones who succeed in MLM are the ones selling the shovels to the gold diggers.
    You can succeed at MLM but you absolutely need to be:

    1-A SuperDuper Salesperson (ha ha it really is sales)
    2- An Awesome teacher/trainer.
    3- A superb motivator.

    Missing one of those it ain't gonna work.
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    • Unless you are saying that you registered veretekk.com - you can't use it in your signature.
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  • Alright Alright, I am loving these awnsers now let me ask you this? So if a MLM was very reputable and is backed by the Federal Trade Commission, does this make a difference? I am pretty sure the FTC wouldn't back a scam?
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    • Banned
      Some people go for MLM... many do not and I don't care how reputable you say they are or who backs them, I'm not interested and many others here aren't either.

      It's fairly obvious with the sig that you had, that it was an attempt to "win us over" on the reputable MLM model with this entire discussion. We've seen it a million times. You're treading on dangerous ground ... just borderline spam right now.

      You'd do better to just join in discussions and participate in the forum and do your selling where it belongs ... in WSOs and Classifieds, like the rest of us do.
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    • You're either FALLING for the same old LIES, which isn't your fault if you don't know the truth. Or...

      You are PURPOSELY spreading those LIES, in which case there is a problem.

      To be fair, I am asuming the former is correct and not the latter.

      Either way, the FTC doesn't "back" any business, that's not what they do. And anybody who tells you they are "backed by the FTC" is being deceitful. The question is why? The answer is to throw people off, to give them a false sense of security.

      All the best,
      Michael
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  • This discussion reminds me of a web page I read many, many years ago entitled...

    What's Wrong With Multi-Level Marketing?

    I've never participated in MLM or network marketing myself, though I do know of people who have joined at some point in their lives. A lot of them have since dropped out of the programs they joined but I still know a few who continue to be active participants.

    The only thing I have against the people who tried to market or recruit a network marketing program to me is the way they did it. Some have outright lied about the purpose of the 'meeting' they were inviting me to, and others use the 'material' aspect of money to get me in. I'm not attracted by quick riches, material things or easy money. I'm not saying every network marketer does the same thing but from my encounters the most popular sales pitch was all about how much money one of their associates was making, the new luxury car someone bought, etc. None of them really talked about the merits of the program or the products being offered.


    JP
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    • There's something few marketers realize - many top marketers (IMers) are involved in mlm as part of their business. One of the oldest mlm companies has an amazing list of names in it's list of highest earning affiiliates.

      If you have a thriving IM business, huge mailing lists and a name recognized as a "guru-type" in internet marketing, why not advise your followers to join your "network marketing" downline? Instant mlm success that pays off very well for the top marketer and probably for a few placed right below him. (the early invitation list?)

      For someone starting out online, mlm can be a bit of a slog but it isn't that way for everyone.

      kay
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    • Hey buddy! Long time no see. Why not come over for dinner tonight?
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  • Jp

    I see your point, and I like your post. And your right, a lot of ppl promote everything else but the product, and their should be some changes that in MLM you must promote the product and not the riches.

    For the people that tried to convince you to their mlm and they lied? I hope these are not your friends!! People want the truth, not suprises!! I know their are alot of different types of Marketing, and that MLM is not for everyone.
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    • Hahahaha... no, they weren't my friends... or at least not anymore... =) Just kidding.


      JP

  • Just because a company is ranked number 37 in the world's top 500 companies does not mean that you'll make a good income or an honest income selling their products using some MLM scheme.

    The biggest problems I've seen with MLM schemes are:

    # The distributors make their main income through the sale of tools like tapes, books and seminar tickets. It could even be argued that since these tool sales are sold through their network of distributors that this is a well disguised pyramid system.


    # The training systems are designed to stop any kind of objective analysis of the products, the training system and people's committment and involvment and their real income after expenses.

    The average MLM distributor does not make a profit after the expenses of travel, tools and time. They would be far better off working a few hours at any reasonably paid job.

    In many cases they would be better off working a few extra hours at minimum wage.


    # Most MLM systems are promoting passive income as a reason to become involved and build a large network.

    But the reality of organizing and motivating large groups of people is that there is a HUGE amount of work involved.

    The larger your network of distributors get..all looking to you for leadership...the more work there will be.

    And quite a lot of that work can't be outsourced.

    In other words the passive income with this business model is more myth than reality if you want a stable business.


    # Distributors in MLM are told that it's their business but if you look at the terms of service when you sign up to be a distributor the reality is entirely different.

    You're really bringing in distributorships at your own expense that belong to the parent company.

    You could use the network you build to make profits by selling other products and services but this is against the terms of service for most MLMs so now you risk having your distributorship terminated.

    Ironically selling books, tapes, seminar tickets and other tools into their networks is how a huge percentage of successful MLM distributors make their main incomes.



    Here's an idea that makes more sense.

    Why not build a group of people who get together, are nice to each other and buy products and services that people in the group make and supply themselves.

    You can get the sense of community from belonging to a group...every cent you spend goes back to other group members and everyone will be increasing their income and finding ways to make money out of doing the things they love.

    Kindest regards,
    Andrew Cavanagh
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  • I think the biggest stigma MLM companies have is the way they teach you to recruit. The emphasis isn't on being a marketer for your product but finding another person to come in and experience the warmth and glow.

    Having been in a couple of MLM companies over years (I join cause I liked the products not to make money) I always have a problem with the "training" that is given.

    I always ask myself one very important question - Would I use this product without the MLM or network structure in place? I am part of one now because I like the product and use it. Only have one downline (who was put there by my sponsor to motivate me). The product is solid and provides a useful service for me.

    Just like many scammers give IM a bad name, MLM gets a bad name for the behavior of the people involved in it. Your friends are now targets.. oh wait prospects ...to share your new found joy with.

    If they don't see the joy, then find new friends.

    That is the true sadness of MLM.

    Now as for all businesses being MLM - You need to put down the crack pipe. Really. Please.

    CEOs are not the top of a MLM system. People get paid to do a job. To provide a service. They get more because of basic economics.

    Hmmm hopefully I didn't offend any one actually using a crack pipe.

    Ciao
    Scott
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    • Scott,
      good post...disagree though MLM is MLM and all compaines are. One of the biggest
      Real Estate Companies in the states.. Keller Willams, Massive traditional MLM.

      Now.. on recruiting...Contacting friends family and relatives is not a viable business model in any business...they will all fail at some point with no LEADS. So i totally agree with you in regards to training that is given out at most companies, its a retarded crack pipe for sure, and thats where the Stigma and Taint comes in.

      Hopefully down the road.. people will be up front with people letting them know, its a business, and u have to run it like one. Thanks again for sharing you point, i can always appreciate good views.

      Regards,
      Robert
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  • Ok, so I agree with Brash and ThewealthSquad. The way I see it, if I invision a company it's shaped like a pyramid, as you have your ground workers, your managers, you excuctives, and your CEO. But, they all have jobs to do. Now tell me, who makes the most money? The groundworkers? or the CEO? If it wasn't for the ground workers in ANY company, their would be no CEO!!
  • And friends being your targets... I understand this, however, think about it... the most promising contacts you have for anything be it MLM, fundraising, religion, politics, ANYTHING is your warm market.. your sphere of influence.

    Your warm market is the FIRST place you turn for most anything. (that's why listbuilding is so effective!)

    Warmly,

    Brandi
  • Banned
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  • Banned
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    • Most people spewing one liners to boost post count don't copy and paste the exact same comment in multiple threads. You're on a slippery slope.
  • Having been in the MLM business for more than 30 years,
    and having enjoyed the kind of success with that business
    model that is the current subject of many people's dreams
    all I can say is there is a lot of misinformation and downright
    incorrect thinking in this thread... from both proponents and
    opponents.

    I've debated this topic on this forum more times than I care
    to remember so I'm just going to mosey on down the road now...

    If you need some serious answers on the right way to do MLM
    let me know. I'm always happy to help those who are serious
    about developing a real business.

    Tsnyder
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    • Hi T,

      I know we have not seen eye-to-eye on this issue very often. However, that doesn't change the fact that you are a class act, all the way.

      Perhaps I, too, will learn to bow out gracefully from these threads a bit more often.

      All the best,
      Michael
    • In so many ways, it's just a different way to earn online. It's not the walk in the park and watch your downline grow that some believe - but some believe a mailing list is auto-money, too.

      I had training sites, passed on leads and upgrades to my downline members, held help sessions, etc in mlm - and it's the same team-building, trust-building methods you use in IM.

      For me, four compensation revamps in 3 years led me to disconnect but I know personally several people who have earned a living in mlm for many years and love what they do.

      No method is ever all wrong or all right - but with anything you do, you need to understand what you are getting into and develop a plan to make it work. That is reality for mlm, IM ...and almost everything else you do in life.

      kay
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    • Wow! Someone finally brought some serious real business world clarity beyond the theories, philosophies and emotional opinions to this subject. The Warrior forum is primarily an IM forum and has been a great online business resource for over a decade. I have noticed many similar responses from this forum, other IM forums and from most people in general for many years.

      The successful and experienced network marketers in 2010 who have been around for decades know not to jump head first into this ancient debate. It is usually fruitless for the die hard opponents to this business model to be convinced otherwise. This can get about as heated as a political debate between liberals and conservatives. We have heard every anti-mlm argument in the book and that's fine.

      There will always be get rich quick suckers born every minute in mlm, mail order and in IM as well. All of the above are so low cost to start that they attract the hucksters and the sheep for slaughtering. That fact does not doom either of those industries to automatic failure as long as the person treats a $200 business from home the same as he would any $100K franchise or brick and mortar business.

      Thanks for adding a small dose of real business perspective to the conversation. I guess Donald Trump, Fran Tarkenton and Robert Kiyosaki must be either complete idiots or rich hucksters for endorsing this 'scam' of a business model... just my two pennies.
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  • The stigma with MLM is all about poor marketing and business training provided for the overwhelming majority of the reps in the industry and the resulting inept ways those reps go about their business.

    I'm not an MLM'er (or network marketer - those terms are interchangeable in my mind.) My wife, however, has been in the industry for more than a decade and does quite well as a rep for a company. Like Tsnyder above (the MLM industry needs more class acts like you, sir!) she doesn't repel folks because she doesn't make inept marketing come ons or, as is the case far too often, downright misleading approaches. Several times she's had people reach out to her (both customers and reps) and say that they've heard about the company she represents somewhere else and want to get started with her.

    That's because she puts a ton of effort into getting to know people, helping them wherever she can, and deservedly earning their trust.

    People who have real business skills can do quite well in a good network marketing company. That's because the rest of us have to do the same thing to gain and keep our customers in our businesses.

    If I tried to sell my consulting services to all my friends every time I saw them it wouldn't take long before my friends would cringe when they saw me coming. That MLM'ers are taught to promote their business that way is, I think, a huge part of the stigma the industry has.

    Another issue is that, lacking business skills, many MLM'ers spend way too much money going to every single event hosted by their company. If I let my travel budget get that far out of whack with my revenue my business would go broke!

    Then there's the control issues noted above in this thread. It's rare to find a network marketing company that will allow their reps to market effectively online. And if you violate their Terms they can yank your distributorship in a heartbeat. I know people who have lost 5 figure monthly incomes this way.

    The bottom line, in most cases, reps are effectively more like autonomous salespeople than independent business owners. The thing is, there is nothing wrong with that.

    For those willing to color inside the lines and able to learn the business skills to market effectively in a non-slimy way it is a lucrative and proven way to make a very comfortable living.

    For the rest, not so much.
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  • Alexa - Fran Tarkenton is a former football QB who has probably been quit from playing longer than you have been alive

    And I agree that Trump and Kiyosaki would NOT make me think highly of a business model. If anything it would probably cause me to look very closely at it to see the "catch".
  • The guys on the top of the pyramid make all the money. The little people at the bottom are screwed. That's how it works... If you get in early and sign up a load of people, you make money. The more levels down, the worse it gets. After a certain number of levels, you'll have to sign up more people under you than the world population to get anywhere.

    But the biggest pyramid scam ever is right there and no one sees it. It's called a job. The executives on the top get the million dollar salary and bonuses, the little people get nothing. It's far worse than any MLM, at least you aren't locked up all day and don't have to deal with bosses/ office politics!
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    • I've burned out on IMers who so rudely put down people who have jobs. So often those who complain (and I don't mean specificially anyone in this thread) are the same people who complain "my friends and family don't respect what I do". Respect flows both ways.

      You'd be upset if you had an accident and there weren't any nurses working their jobs, wouldn't you? Or no one to serve you in a restaurant...or fix your car...or sort your mail...or....handle your online customer service issues, hosting, etc.

      We need to get past the knee jerk reaction that we, as IMers, are somehow superior to people who choose to work jobs. We aren't - we are doing the work we want to do. It doesn't make us better than anyone else.

      I work online at home. My two grown sons both have professional jobs and no interest in working online. Both started at the bottom of the ladder and worked their way to where they are now. They both earn into six figures which is more than 95% of the people here are earning. Both love what they do and are good at it. They aren't "locked up" - they get along fine with those above and below them at work.

      Most of my friends have jobs. If you are working a menial job you hate, of course you don't like what you do. If you are butting your head against the IM wall and not making money, you probably don't like that either.

      By all means, be proud of what you do - whether it's IM, MLM or a job. But have respect for the work other people do, too.

      sorry, rant over....

      kay
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  • The problem with almost all MLM programs is that there is no natural market for their products. I deal with the 130 million pet owners. If you want to keep selling $40 bottles of the latest "miracle" berry juice, "diet" pills that don't work, or overpriced supplements, you have to recruit people who will be forced to order that cr*p on autoship every month, just so you can make a commission on what they consume. I am a full time affiliate marketer who joined a MLM because it sells the best pet foods available and I didn't even know the pet food we had been buying was through a network marketing company. I signed up just to be able to market their products because the pet care industry is $40 billion a year big and I had no other access to products like the ones they have. So I started promoting their products as if it was an affiliate program. I never try to recruit anyone and I never bother people who order to reorder. The products are so good that I have over a 90% retention rate among my customers. It's been 3 years now and I have over 2000 regular customers that I got by using the same techniques that I use for my affiliate products. The difference is that this isn't a CPA deal, they are my customers forever and I get commissions forever. I never have any contact with them and I'm only aware of them because when I wake up I see all the shipment notices in my email that go out in the middle of the night. I do have customers writing to me asking me if they can sign up and join the MLM and all I do is send them a sign up link. If they do sign up all I do is give them free internet marketing training links. If I had to recruit anyone by talking to anyone or had to chase people down to buy anything, I would never do it. As it is, I'm making huge money and my customer base just keeps growing and growing because of that retention rate. I don't think it works like that with berry juice MLMs
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    • Sorry but this post of yours smells like MLM baloney...and I'm sure I'm not the only one because every MLM company apparently teaches you to say the same silly things!
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    • You just hit the nail on the head or at least one of them. The key to long term success with the mlm business model is retailing products and not recruiting. The mlm companies that are decades old and have been on the NY stock exchange for decades all have a large recurring retail customer base. If you combine professional salesmanship, marketing and networking in the mix then you have a sure fire recipe for phenomenal success with loyal customers for years.
    • If you are selling dog & cat food and not selling Flint River or Neuman's... I'd look closely how it is made. Those are the only two (dry foods) not steam extruded in the US. Research it. Many other brands have a 'perceived' value that is scientifically not there. (If you are selling wet food, disregard.:rolleyes


      Maybe I am not enamored with MLMs because, quite frankly, I am not very good at it. It (to me) is a difficult model. In that regard, I am somewhat biased in my beliefs about it. Since I am not good at it, it is much easier for me to blame the model... especially when so many agree.
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  • MLM's are not necessarily "bad" - just as a gun is not bad - how they are used may be good or bad. There are some very good products sold by MLM companies, but also a lot of cheap junk sold by others. Google Ann Sieg (7 Lies of Network Marketing) - you may find her information interesting.
  • let's make it simple....

    if the product or service by itself is not worth the money you pay for it....

    it is not a sustainable business model

    call it a pyramid

    call it a scam

    whatever - but it is not sustainable

    there are VERY few that qualify as sustainable business models...

    because in most cases, the prices are inflated to attract new recruits with big numbers being thrown around...

    while the real money is made from selling training material - because even those who will fail, are still going to buy it....

    if you take that income away, many "heavy hitters" will go down...

    just my 0.02c

    peter
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    • The reason most people FAIL, whether it's in MLM, Real Estate, Franchises, or starting any kind of business is simple...It's called DESIRE

      If the desire to succeed in any business is strong enough, eventually success can and will come about...now there are some definate con's here.

      1-Are you comfortable with failing? ( I failed 4 times myself be4 making a success ) and this was traditional business not mlm.

      2- Do you have a Detailed plan of tactics that allows for execution of Major Strategies?

      3- Are you capitalized enough, yes, do you have enough money?

      4- Is your marketing plan viable and executeable?

      5- Are you willing to learn from the failures of others...

      6- Are you willing to continually invest in your own personal business Education?

      7- Do you have a Solid Mentor in your Business model.

      The list goes on and on, whether its MLM or some form of traditional business. Look at the IM world today. Warriors on here buy a GAZILLION WSO's and jump from one to the next hoping for GET RICH QUICK. When in fact, if you would work on your education and stay consistent and persisten there would be a lot more success.

      Repetition is the Mother of Skill, continue to practice and as the skill improves so does business.

      Every business Model on the planet gets hammered, and MLM takes huge heat. When in fact people should look in the mirror and make a personal evalutation. If you don't like the way something is being done...CHANGE IT!!!

      We run mulitple traditional business's, an MLM organization, and online business's. There is one COMMON DENOMINATOR AMONGST ALL...

      NOTHING HAPPENS IN THIS WORLD TIL SOMETHING IS SOLD!!

      This was a great thread, that i obviously spent to much time reading like Tsnyder and the others....

      To you personal continued success.

      Robert Nelson
  • I have never heard of Team National?
  • The plan should be structured on paying on the sales of products not the recruitment of people.

    That will ensure that company is selling products not just staking up on sales people.
  • I've seen many MLM and Networking companies, and what's bother me more is the fact that the sales process, the urge to get more people under your network, the money to make is always more important than the product or service you sell, care for the final user? not so much... that's not a sustainable business model.

    And usually they are overpriced dubious quality products.

    I'm really not a big fan of that kind of marketing.

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  • 153

    Hello I know and heard a lot about MLM's. A ton of people have a stigma that MLM (all) are a scam. So for example lets say that a very good MLM came along, and was made by a long time online business. Maybe a company ranked number 37 on 500 Inc. Magazine?