Referring back to those recurring pop-ups, but just this once

5 replies
This is what I think happens when you realize that a pop-up isn't going to leave without putting up a fight...

You always have the choice between 'okay' or 'cancel', so you keep clicking 'okay', while all the time keeping count of how many times you can click on 'okay' before the page is gone for good.

Then, you go back to that very same page you just left and try to leave once more. Of course, you're back in a pop-up supernova, only this time, you just click 'okay' up to the penultimate pop-up box and it's then and only then that you hit 'cancel'.

You know what I'm talking about, right?

Anyway, you head straight for the price tag, pout and say, 'Ooh look, it's gone down to $17.00' and maybe sometimes you think... 'Well that's quite reasonable.'

But then you quickly come to your senses and rebuke yourself... 'Now just you wait a cotton-pickin' minute. If he's willing to sell me this product for $17.00, then that must be its true value, in which case... he lied to me to begin with when he tried to sell it to me for $67.00'.

On the other hand, he might be trying to sell it to me for $17.00, due to the fact that he's desperate to make a sale, because if truth be known, he's not making any money at all... in which case, why's he telling me this is a great way to make money?

Do I really want to buy from this guy?

Cheers y'all, Ray
#back #popups #recurring #referring
  • Profile picture of the author sbucciarel
    This is the recurring popup post ... lol.

    There have been a couple of times when I just had to quit the browser to escape. That really makes me mad when that happens.
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    • Profile picture of the author Alexa Smith
      Originally Posted by sbucciarel View Post

      This is the recurring popup post ... lol.
      LOL - it'll keep on recurring, too, until one of two things happens:-

      (i) People learn to test for themselves in a way which takes into account all the "lost returners" to the site who were alienated by the pop-up, or ...

      (ii) The FTC actually starts enforcing the existing rules about exit pop-ups.

      The whole subject is basically an "urban myth of internet marketing", propagated by (a) people selling them, and (b) people genuinely gullible enough to imagine that just because they produce some "extra" sales they're necessarily of net long-term benefit.

      Very few people really test, adequately and properly and reliably, over a statistically significant number of visitors. And it isn't all that easy to do.

      The mistake that many people make is to monitor only the proportion of people taking up the discounted offer after an exit pop-up. The superficial but very short-sighted thinking is "These people were all leaving the site, but ended up buying instead, so it's all extra money". (I know it sounds supremely naive, but there really are many people who believe that.)

      The reality, of course, is very different indeed.

      You need to think about what proportion of your visitors were buying at their first visit to the site and what proportion were buying at a later visit, the point being that those exit pop-ups do prevent some people from returning, and it's all too easy to measure the "extra" sales they produce and completely lose sight of the facts (and they really are "facts", for all that the people promoting these things would prefer vendors to overlook them) that (a) some of those discounted sales were to people who would otherwise have returned and paid the full price, and (b) some other customers are also lost, because the pop-ups pissed them off.

      I have only three clients (in three different niches) who have really split-tested this carefully, thoughtfully and significantly. All three have abandoned them.

      And then in the case of Clickbank and similar products, there's also the affiliate reaction to think about, too. My feeling is that the majority of affiliates who won't be put off promoting such a sales page are part of the 90% of affiliates who collectively make 10% of the vendor's affiliate-referred sales, whereas the smaller number who won't touch it are among the 10% of affiliates who can collectively make 90% of the vendor's affiliate-referred sales. This is another hugely significant point overlooked by many.

      And then, of course, as our resident lawyer Warrior, Brian Kindsvater, was warning us all so eloquently not so long ago, there are all the legal issues to consider as well (though they seem never to be enforced at the moment, and I suspect most people are even unaware of them).
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      • Profile picture of the author ChrisCree
        Originally Posted by Alexa Smith View Post

        I have only three clients (in three different niches) who have really split-tested this carefully, thoughtfully and significantly. All three have abandoned them.
        I have long suspected that those annoying popups were counter productive. But I assumed that I was choosing to leave some money on the table by not using them because I couldn't stomach putting my visitors through that.

        Glad to hear from someone who has tested them. And I'm especially glad to hear that my gut instinct was right about 'em!

        WordPress Specialists since 2007 - SuccessCREEations, Inc.

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  • Profile picture of the author raycowie
    I can't believe it, Jeezus H Christ I mean, I really can't... I just tried to leave the new 'HyperFB Traffic' site and counted 10, yes that's 10 pop-ups before I was 'allowed' to leave. Crazy, the world's gone mad, or is it me...

    Before you can become unstoppable, you have to get started!

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