Newcomers...5 Tips to Help You Build Your Custom Website
1. Never Use Splash Pages
Basically a splash page is that page you see that usually has some soft elevator music with sweet graphics and a link that says "skip intro" or "enter here." This has nothing to do with your actual web business and you will lose viewers because of it. So never use splash pages, no matter what your graphic designer says.
2. Avoid Banner Ads
Let's face it. Banner ads annoy all of us. Don't let your custom website have a boat load of them. It just reeks of "buy my stuff, buy my stuff!" Most people are thrown off by this. In the place of those banner advertisements, put some valuable content or some well written affiliate links.
3. Make Your Custom Site Easy to Navigate
You can have the most beautiful site online, however if your visitors cannot figure out how to easily navigate your website, they'll leave in an instant. Remember, you only have about 10 seconds (if that) to capture your visitor's interest. If you don't, they'll leave. So make it easy for them to stay.
4. Make Sure Your Viewer Knows Where They Are
Hopefully your visitors will get heavily involved in reading your content. They may also clink links that take them to different pages. Just make sure your visitor has an easy way back to your home page no matter where they are. And let them know at the top of the page where they are. Remember, if your visitor gets confused, he'll leave.
5. Avoid Annoying Audio
Your custom website really shouldn't have useless audio. If you are going to have audio, make sure there is a mute or pause button. Your visitor does not want to hear you talk about your website in an endless loop during their duration at your site. Audio is good, just use it wisely.
Building your website can be exciting and frustrating at the same time. But it doesn't have to be. I created my first website in under one day and I believe you can too. You just need the right tools and the right mindset.
Peace,
Shane
'Invictus' - William Ernest Henley