Structuring an Amazon Review Site

For my micro niche sites (which I traditionally monetised with AdSense, not Amazon - although I'm using Amazon more and more these days) I normally customised Wordpress to make my site look static (and used pages, not posts, for this), in the "xfactor" sort of style (though a little bit more fancified).

Beyond the homepage (which targeted my main, most highly searched and most competitive keyword), I'd normally target 1 keyword per page, often using the product model names as keywords (e.g. "remington trio titanium 550" instead of "titanium coated razor") and that worked well for me.

The problem with that is most products tend to have a relatively short life-span since technology quickly progresses and new models are released. That means specific product name/model keywords will change rather swiftly too.

One way you can "cure" this is to go the route of not using specific product name/model keywords, but rather descriptive product "category" keywords - like the latter example I used a couple of paragraphs up. Another example might be "olive green camping backpack" instead of "karrimor sabre 45".

That way, not only is the life-span of a given keyword significantly longer, but you can review/promote multiple products per page, which works significantly better in encouraging people to click through to Amazon, I think. You may even still be able to rank for specific product name/model keywords by doing this, since the SEO competition for such is often much weaker (except in the cases of high-profile product launches such as "Amazon Kindle 3", etc).

Either approach works, but I think the latter example might cut down on the amount of work you'd have to do in adding new pages and redoing all your off-site SEO to keep up with the continuously changing product models entering and shortly thereafter disappearing from the market. This is the direction I'm heading in with my future (Amazon) sites, anyway.