How to Write a Product Review

Hi guys, here's something I thought would like to share with you:

Lynn Terry made a very good article on How to Write a Product Review and gave very good tips especially for starters. For a newbie, the best practice is to follow what the experienced have learned and proven to be effective with these 7 elements:

Image/Video
Product Description
Buyer Description
Proof
Negatives
Call-to-Action
Keyword Phrase

If you are still stuck on this topic, I have a simple tip to allow you to start writing a product review right away. One of the best way you can start drafting on a review is using the 6 thinking hats. According to the website, the 6 thinking hat is a powerful procedure on how to look at important decisions from different points of views.

The following are the “thinking hats” to use while drawing decisions. In the same way, you may want to write according to the 6 thinking hats:

1. White Hat – Writing the Facts About the Product.
   
   This represents the data or information about the product. In other words, the very first step is to get on what is given in this product. It’s usually the features of what the product is giving to the users – whether it’s the functionality of the software, or the list of modules of the lessons provided by the creator.

   Note: If the product you are writing contains a very long list of features, you may want to summarize the features into a few main points (make sure you take the strong points), or get the main headers of the product features. This will save you in the article length.
   

2. Yellow Hat – Write the Pros
   
   This one should be simple for many of you. Writing the positive can make your pre-customers excited. Write about how this products have benefited you ever since you’ve used it and how you even want to recommend your friends to use it.
3. Black Hat – Write the Cons
   
   Like humans, any product is not prefect, and sure to have any deficits of any kind. Whether it’s the speed of the speech in an audio product, or a imperfect English used in a course-ware, these are some of the list that you may want to consider telling your pre-customers.

   Note: I know some of you may have doubts whether writing cons will sabotage your customers of not buying. However, writing cons has a good effect (in my opinion). In the least, you are telling your customers that they may not be the product you are looking for. But on the other hand, try not to focus on the negative points too much or you will chase away your customers!
   

4. Green Hat – Write about the Creative Side of the Product
   
   If a certain product you’ve purchased seemed something new, write about the great ideas that was originally given by the product creator. It is usually something new that you’ve never heard before in any part of your lifetime.
5. Blue Hat – The Discussion
   
   Check out what others have to say about the product. This can be the testimonials of what others are saying regarding this product.
6. Red Hat- The Feeling Decision
   
   Do you remember how did you feel when you get your first laptop for college? Or the new shirt you buy for your friend’s birthday? Do you have the feeling of “I really need to get this otherwise I will regret”? Red hat is also the call to action, encouraging your pre-customers to make the decision to buy your product.

Last note: remember to give a neutral position to writing a product review. As much as you want to earn the commission to the product you promote, remember that individuals have individual taste of product. Cater for all instead of cater for just some.