Subscribers NOT CONFIRMING their email addresses?

12 replies
I just don't know what's wrong with these people....the landing page already says "FILL IN YOUR EMAIL and GET A FREE REPORT!". The thank-you page also explicitly says that they need to check their email in 5-10 minutes, confirm their subscription before they can download their free report.

Thing is, when I check back on my stats in Aweber, I consistently see a bunch of "jokers" who are still stuck on the confirmation message phase. What's wrong with them??????

Sure...I can simply switch the double opt-in to single opt-in instead, however, Aweber are super spam-conscious. There are times when I have set it to single-opt-in, yet, when I do a trial run and enter my own email address, I still get the confirmation message sent to me. I figured I'd do better to permanently leave it as double opt-in.

What should I do to get these folks to start confirming their email addresses???

Isn't it basic common sense? I mean, you(the subscriber) signs up for a free report, but you don't see it on the thank you page, and there's an instruction for you to check your email...shouldn't you just follow the darn instruction??

Any Warriors having same problems when building a list or with Aweber?

Regards
Mister Pissed Bryan
#addresses #confirming #email #subscribers
  • Profile picture of the author JayXtreme
    Yup!

    It's a common "problem"

    Unconfirmed subscribers are part and parcel of list building with double opt-in..

    The best you can do is give them plenty of reminder on the squeeze page... plenty of guidance on the thank you page etc etc

    Jay
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  • Profile picture of the author Teravel
    Also, be sure to let them know that your messages may go into their spam folder. Oh, and with the new Secondary Inbox Gmail has created, you need to explain that the message may be in there, and how they can 'white list' your messages.
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  • Profile picture of the author humbledmarket
    Banned
    When a subscriber subscribes to my list just for the fun of it; I add them into two list in my imnica mail. One double opt in and the other single opt in. My single opt in has currently 900+ subscribers while my double opt in only has 550+.

    I rarely use my single opt in though just wanted it for stats.

    I guess as mentioned it's just part of building a double opt in list.
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  • Profile picture of the author Jacer
    Here is a trick I have used to increase my double opt in rate.

    Give them half of the report without an opt in, then the other half when they subscribe. I have almost 100% confirmation on a few of my lists with this method.
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    • Profile picture of the author Mister Bryan
      Originally Posted by Jacer View Post

      Here is a trick I have used to increase my double opt in rate.

      Give them half of the report without an opt in, then the other half when they subscribe. I have almost 100% confirmation on a few of my lists with this method.
      now that is what I call super sneaky..... nice trick jacer.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Jacer View Post

      Here is a trick I have used to increase my double opt in rate.

      Give them half of the report without an opt in, then the other half when they subscribe. I have almost 100% confirmation on a few of my lists with this method.
      This jibes with what I was going to say. My guess is that many of the pending people that never confirm had no intention of ever doing so.

      They filled in an email address, real or not, to see if they could get the free report on the thank you page. When they didn't, they forgot about you and moved on to the next freebie offer.

      No sense getting pissed (either the US or UK meaning) over it. It is what it is. Wasting energy being mad gives them more power over you than they deserve.

      Try something like Jacer's idea, test other possible fixes, or just accept the facts and keep on truckin'...
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    • Profile picture of the author Marc Rodill
      Originally Posted by Jacer View Post

      Here is a trick I have used to increase my double opt in rate.

      Give them half of the report without an opt in, then the other half when they subscribe. I have almost 100% confirmation on a few of my lists with this method.
      Wow. That's really smart. Thanks.

      I think, instead of thinking what's wrong people, ask yourself, what's wrong with the process, and how can I improve it, while taking the human nature of people into account.

      The cool thing about Jacer's trick is that after they have already read the first half, they are already committed to reading the whole thing. Assuming it's useful and interesting to them, of course.
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      • Profile picture of the author JackTriggs
        You can always edit the submit button

        "Send To My Inbox Now!"
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    • Profile picture of the author thebitbotdotcom
      Originally Posted by Jacer View Post

      Here is a trick I have used to increase my double opt in rate.

      Give them half of the report without an opt in, then the other half when they subscribe. I have almost 100% confirmation on a few of my lists with this method.
      Now that is a good idea. Pre-sell them to the opt-in.

      I do believe that this is the first and only time I have heard this tactic mentioned at WF.

      Bravo to you!
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  • Profile picture of the author Loren Woirhaye
    I use single-optin and, if I think about it, change the thank you page
    to say they'll get their goodie in their inbox. Some people go
    back and enter another email address when they see that, because
    they want the goodie in their primary box they check regularly, I
    suppose.

    I only use double opt-in if the appeal of the goodie is really hot
    and I have reason to assume the target audience is familiar
    with email confirmation protocols, as many newbies are not.
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  • Profile picture of the author michael_dans
    This is also being practiced by movie downloading sites. The movie is being divided into 2 parts the first can be download easily but the other part require password.
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  • Profile picture of the author Hans Klein
    You can do a few things to improve double opt-in rates:

    1. Create an auto-play screen capture video on the thank you page explaining how to do it. You also might use an audio message or even use a screen capture image.

    2. Sell the freebie BEFORE and after subscribers opt-in to your email list. Make it so they want to figure out what they need to do to get it.

    3. Tell them to confirm their email addresses by clicking on the proper link whereupon they are IMMEDIATELY taken to the page with their download. Let subscribers know that there is no more work or steps.

    It's not just important that you tell the subscriber what to do, but HOW you tell him or her makes a huge difference as well.
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