How I make $300+ each day with Facebook...

by 118 replies
166
I'm in a good mood today, so Im gonna lay out for you my "playbook" for making money with Facebook.

I basically lost about $3,000 testing on Facebook before I made this campaign profitable. Im gonna share with you what I've learned and how I went from losing money to profiting $300-$1000 a day on Facebook...

The product: The 31 Day Fat Loss Cure (Clickbank product)

This is my own product, so commissions are higher than if you were an affiliate. However the campaigns Im running would still make you about $100 a day as an affiliate.

Targeting

Your target market is EVERYTHING on Facebook. I've had campaigns go from losing $200 a day to profiting $200 a day with just a simple change in my target market.

I usually have 2 different target markets...

1. Keyword based markets (ex... interested in Gardening)
2. Demographic markets... (ex.... women, ages 40-45 in the U.S.)

When it comes to keyword targeting I usually try to target "Likes" that people are interested in. So our product is a fat loss product, and one of the things many of our readers are interested in is "Gardening" - it fits one of our demographics of 40-65 year old women really well.

So in Facebook I would make ads targeted at women age 40+ interested in gardening, who also have a college degree.

I got this little tip from Shoemoney back when I was doing local leadgen through Facebook...

You will get much better conversions when you target people who have a college degree for certain products. In general, people with a college degree are more successful, care more for their health & image, and also have more money so your conversions are sure to go up when promoting something like The 31 Day Fat Loss Cure...

I also used this for a local dentist for a free teeth whitening offer - and when we switched to only targeting people with a college degree the conversions went through the roof.

Thats basically how I setup the targeting for keywords. Like I said, I also do some demographic targeting by age, country etc... and follow a similar method.

The Ads

I currently do all CPC on Facebook.

I used to do CPM, but I found that I was getting a lot of clicks from "App" traffic - and this is terrible traffic when you have a 20 minute sales video like we do. People playing Farmville or Mafia Wars might enter their email or do a lead gen offer, but they wont sit around and watch a 20 minute sales video.

So I stick with mostly CPC for that reason.

When it comes to your ad, the picture is the most important part by FAR... Nothing else is even close. Shoemoney told me that he broke it down like this...

-> 70% Picture
-> 20% Body Copy
-> 10% Headline

Now this is obviously different than the order of importance in a standard sales letter (the headline being the most important part)

Ad Examples

I can't post any of our ads here since I have a low post count...

When I put up new ads, I usually test a combination of 30 different ad images. Just look for pictures on Istockphoto.com and you can grab a bunch of them really quickly for pretty cheap.

BTW make sure you grab the FB Ad Manager from 4HourAffiliate.com. If you're serious about doing FB ads, you MUST have this. It saves me at least 30-40 hours of work per week.

Like I said, the image is the most important part by far. Don't "guess" and say you think you know a certain ad will work. I can guarantee you have no idea what will work on Facebook.

Ive had some pictures that I didnt even want to test because I thought they would suck, end up being the best pulling ad I had.

Other than testing your images, make sure you always put a call to action in your ads!

Something as simple as "Click here now..." works. You will always get a bump in CTR when you have a call to action on Facebook.

Bidding

Like I said, I always do CPC with Facebook...

When I bid on clicks I usually start them out with something like .31 per click (always bid .01 cent more, dont bid on .20, .25, .30 since thats where all the competition is)

Once my campaign is doing well with a good CTR (between .13 - .2) I'll drop the bid price back down to like .21 or so. Sometimes I'll go even lower with .16 or so (all depends on the demographic & conversions)


Ad Burn Out

Over time you're going to have to switch out the pictures and some of the ad copy because they will burn out on FB and your CTR will drop.

Most of the time I find my ads work well for 2-3 weeks with no problems.

Other Resources

Here are a few of the best free resources out there for Facebook Ads...

-> Guest post I did on the Shoemoney blog about Facebook
shoemoney.com/2010/06/21/dialing-in-your-facebook-campaigns/

-> Shoe's Aff. Summit FB presentation
shoemoney.com/facebook-advertising-soup-to-nuts-guide/

-> A good overview of FB ads from our affiliate center
31dayfatlosscure.com/facebook-ad-secrets/

Hopefully this will help a few people who are running campaigns already (or maybe it will get you started with Facebook Ads)

- Justin
#main internet marketing discussion forum #$300 #day #facebook #facebook ads #make
  • To add to this, CTR (Click-through-rate) is very important on Facebook, it can mean the difference between an ad getting a few hundred impressions or a few hundred thousand impressions. Facebook will always award more impressions to the ads with good CTR so keep that in mind when creating your ads, make them as appealing as possible and of course at the same time you still want to make them relevant so they convert for you.
    • [2] replies
    • Yes it is! Thats why the picture is so important...
      • [1] reply
    • I haven't had much luck with facebook ad marketing. I get a lot of tire kickers it seems. Is there a good course you can recommend me?
      • [1] reply
  • Hi Justin - Great tips! I assume you are linking the ad directly to your sales video?
    • [1] reply
    • Yeh direct link for sure - its an informationalvideo/sales video so they dont need to be presold as it's not a hard sell...
  • thanks for the post dude, its all about pin point marketing
    • [2] replies
    • Hi Justin,

      Just wondering if you've tested pointing the ads at a squeeze page vice the sales page then selling via e-mail?
      • [1] reply
    • Hi Justin

      Great post. I've gone back to add more image ads to my campaigns. I was testing like 5 or so but 30 - that opened my eyes!
      Cheers
      TJ
  • [DELETED]
  • Im not sure if I saw it but what is your daily spending limit on FB. I want to try but im more like a $5 a day budgeter right now
    • [2] replies
    • Great post, really helpful. Gotta try my hand at some facebook advertising!
    • I think my limit is set at $3,000 per day from Facebook. I spend around $800-$1000 a day right now.
      • [1] reply
    • [DELETED]
  • Justin,

    Thank you for the excellent information, once again you can find information for free on the WF that should have a price tag attached.

    Joel
  • Hey Justin
    Great post. I have been advertising on FB for quite some time and through trial and error have obtained some good results. As you say the target market is key, and once you poise your ad to a market that has the money to purchase your product you will make many sales.
  • Easily the best post ive read this month.

    Great info.

    I also got started with facebook marketing recently.
    its a great way to make money, its easy compared to traditional media buying.
  • I've tried facebook advertising before and I have the damnest time getting the stupid things approved.

    Facebook seems to either think my ad is insulting/demeaning or some other BS.

    How do you get around that? Just keep trying new ads until they get through?
  • Excellent strategies to sell products on facebook.
    I would surely give out a try.
  • Good information I will implement some of your tips.

    To the newbies... if you were to start a bricks and mortar store it costs money. If you don't know anything about what your doing... because you enter a market new to you, it costs more money because of overcoming the learning curve. Simple business.

    The more experience you have the bigger the budget you will have to play with. Simple Math.
  • Thanks for that Justin.

    I wish I'd seen this before. I actually bought a product for I think $47 that described what you did about the importance of demographics and some other stuff. Point is I could have saved some money by just implementing what you wrote. Dammm!

    I can say though that what you're doing does work and I think it was better than the guide bought. Well done Justin.
  • Justin

    Thanks there is some good detail there. I am not a FB advertiser but I may be some day, so I have copied your post into my private Google Docs file for posterity and I am sure it will be useful some day.

    Martin
  • You must be mad, so I give you a Big Thank you and may your giving be returned 1,000,000 fold
  • Hi Justing I am new on facebook adds and I like to know how your coaching program work , is on videos , by phone one and one ????

    Please give me some more info about it .

    Thanks
    Fabio
    • [1] reply

    • Not sure what you mean. I don't have a coaching program, but I do help people who are affiliates of my product to dial in their campaigns...


      I send them through another CB account and make a new TID for each one. Prolly the simplest way there is. I messed around with hypertracker and didnt like it.


      They have no problem with them. You just can not do any rebill type offers. You also have to be very careful about how you setup your ads, as you're not allowed to put a health condition in a negative light. This is why I usually base mine around food/exercises and the ad is more about "these foods make people fat". You can't just come out and tell someone they need to lose weight, Facebook doesnt like that...

      Honestly I would just email Facebook. The support is pretty helpful. its affiliates@facebook.com Ive had ads rejected for the weirdest reasons, and then I just fix that little problem and everything is ok
  • justin.... good post.... solid advice 'from the trenches' how are you tracking all the diff ads on facebook?
  • looks good
  • I like this kind of post. It get's everyone starting to think about their target market more.

    People waste a ton of time on scattergun approaches when it comes to SEO. Not seeming to care if they are wasting a TON of their own time.

    But when you are paying for the traffic, you need to be pinpointing your audience. What they like, do and want.

    Great article Justin
    • [1] reply
    • Very Genorous information, thank you.

      Raj
  • Hey Justin, great post, thanks for that!

    quick question regarding the product: I was under the impression that
    FB didn't like weightloss and similar programs.
    Did I mis-understand that? (I've had a few campaigns disapproved because
    they were promoting weightloss programs, I guess I should've promoted your's, ey?)

    Veit
  • I have got my mistake now. My main content was text without images. So i am going to try your way. I think images are more effective always. thanks man.
  • What a great success in Facebook. But for me, they didn't approve my ads. Can you share some tips to make a suitable landing page?
  • Thanks, I love facebook stuff!
    • [1] reply
    • Thank you for providing this information, Justin.

      I've been playing around with Facebook ads for a while, mostly low budget. Never had much success with Facebook though...

      I, too, was testing too few images and ad versions. I always knew split testing was what PPC was all about... however, as the OP said: You, split testing 30 different images... That really opened my eyes.

      Thanks man!
  • Wow, thanks Justin. I always put Facebook ads on the back burner, figuring they are too hard etc. But I have a $50 dollars credit from godaddy, that I am about to go and use. Thanks for the info.

    +1 for putting this up for us to see and not in an ebook. May the Karma Kings shine down on you.
    • [1] reply
    • Thanks Justin, very generous of you to share such good stuff!!
  • subscribed.
    • [1] reply
    • Justin

      Are you using anything like Tracking 202 to track conversions or are you just eyeballing everything?
      • [1] reply
  • Posts like this are why I am on the WF.

    I am wondering, is there anything different with the landing page as opposed to say google adwords?

    cheers again

    -Simon
  • It is very good advice. Thanks for the input. It is nice to see people giving us useful advice on the forum.
    • [1] reply
    • This is something I'm trying right now, I will get back to this on my full progress report in a bit, thanks Just!




      Vyctor~
  • Thank you for the great info about Facebook marketing here!
    • [1] reply
    • After the successful launch of one of my product, FACEBOOK GOLD DIGGER, I always like to read and promote testimonies like this so that others can believe that making money on facebook is real.
      Thanks for sharing this post.
      • [1] reply
  • Hi Justin

    Great insight into FB ads. However I don't understand your link between product and readers interest.

    Product is fat loss product but you are targeting people with gardening interest.

    Thanks
    • [1] reply
    • People who like gardening are usually in our target demographic - they also are somewhat active if they like gardening, so our product will fit them pretty well

      Im not sure how to quote more posts, but heres some more answers...

      1. We have copy-n-paste ads in our affiliate section at Facebook & Plenty Of Fish Ad Examples | 31 Day Fat Loss Cure

      2. When I say Im making $300 a day, that means profit. So 800 in ad spend to make 1100 in commissions...

      3. I used to use FB ad manager, but now just target a little more broad and go from there. FB ad manager was incredible - I havent found anything like it since. Plus Id rather not get banned, if FB doesnt approve of it.

      4. For free traffic to build up capital, I recommend learning SEO and building up killer content and review sites. If you have connections, then do a product launch of your own.

      Hope this helps!

      - Justin

      4.
  • Love the info but I am a bit confused by th title of the post. It says make $300/day but you say you are currently spending $800-$1000. Does that mean you get $1100-$1400 in commissions/sales for that ad budget? It was good advice to save up about 6k in that case.

    I bet you would get a lot of affiliates if you posted a FB ad swipe file on your affiliates page. I would give it a try if I knew exactly what images and copy is converting for you. The testing is what kills motivation.

    Have you tried other traffic like mobile marketing, media buying, etc? Is FB the best source for your product? I saw conversions are at 1.4% is that because FB users are Luke warm prospects? Don't get me wrong, I know that % is above the average. Just want your insights.
  • Great POST! I've been messing with facebook a little but haven't hit on anything yet. I'm going to give your methods a try and see what happens. Thanks again!
  • Excellent advice
  • Thanks for this post Justin but how can someone promote your product as an affiliate?

    Thanks
    • [1] reply


    • Go to clickbank, get an account ( if you don't have one already.. it's free.. ), locate his product and get your affiliate hoplink! Easy peasy, then just promote it. Ex. you could use facebook similar to how he explains or any PPC network, blogs, good ole article marketing, many options.


      Hope thats a good starting point for you.

      James
  • Awesome post Justin, thank you!

    My subscribers kept requesting some tips about how to get facebook ad coupons, so I made a thread about my tactics and it would be great if you could add some of your own.

    Here's the thread:

    http://www.warriorforum.com/main-int...d-coupons.html

    Thanks again for a very insightful post.

    Take care,

    ~Davor
  • Good stuff and congratulations to you

    We all need to find something and you showed that hard work and patience will get you there.
  • little bit congfious what relation between gardening and weight loss?
    • [1] reply
    • Simple. If you eat from the garden you will lose weight.

      Also, if I may add - do a fan page and try to get your visitors to 'Like' you using a 'Welcome' page.
  • Justin,

    That was super cool of you to lay a detail out like that, I'm sure a good few here will benefit from that. Especially considering Facebook is booming right now in the IM world. I personally don't to much social media stuff at this point but I will at some point and your post will come in handy when that day comes, it's been absorbed lol

    James
  • Total brilliance. What a powerful insight on Facebook ads. This is the facts that I'm looking for. Not just a total HYPE.
  • What a great tips! There are many product in internet about facebook marketing. But those tips are actually main tips of facebook marketing
  • Thank you for this great information.i wil also suggest we should learn from Ewenchia.he has helped me so much in my online marketing with their simple system
  • Thank you for this great information.i wil also suggest we should learn from Ewenchia.he has helped me so much in my online marketing with his simple system
  • Justin,

    Awesome and generous post.

    Two quick questions:


    - It seems that FB AD Manager has ben shut down by FB?
    What alternative do you suggest?

    -you said
    "Yep - I would start with free traffic sources and build up some capital (this is what I did. I made like $6k, then started to spend that on paid traffic)"

    Any free traffic sources were most effective for you e.g article marketing, video marketing.

    Thanks again.
    Stay Sunny.

    Michelle
  • [DELETED]
  • Good for you. That is a good start. Thank you for sharing. This can also encourage everyone.
  • wow tnx... this is amazing
  • that's very genereous of you to share how you make money on fb

    i have never involved in fb marketing, and your thread is just so valuable to me

    thanks very much indeed
  • Nice Sharing TQ Bro...
    • [1] reply
    • How did FaceBook get 500 million members in 6 years while everyone in this forum is struggling to make dollars? I saw 60 minutes the other day where Zuckerman was interviewed. It showed his operation where he had computer engineers whom appeared to be hackers to me from Palto Alto California working on the FaceBook site. Do these guys know special secrets on how to drive web traffic to sites that the rest of us in this Forum have not discovered as of yet? I suspect this to be the case. Does anyone have information on Palto Alto computer engineer hacking methods to drive traffic?
      • [3] replies
  • Gr8 information! Facebook advertising requires so much money? This a big investment, so its subject to risk, I think. But the outcome is also gr8 so its good you've used your money first to gain knowledge and then to earn with that knowledge. Good Lesson For All of us
  • I am sure this strategy will work.

    I know one guy making $1000 a day on facebook. He spends like $400 but he is doing something similar to this.

    He spent about a week finding the ads he knew were doing well....then optimized them and went large. It paid off for him.
    • [1] reply
    • Celente, this is a very effective strategy that was also employed by many of the big PPC guys when affiliate marketing on Adwords was still ok, i.e. spying on their competitors. While there isn't a facebook tool out there that lets you spy on competitors' campaigns (to the best of my knowledge), you just have to notice and take note of the Facebook ads that keep showing up every day, because that is the surest sign that the people running those ads are making money.

      The picture is the most important part of your Facebook ad, so make sure it stands out from the rest, and also replace/rotate them so that you have new ones displaying every 48 hours or so.

      Paul
  • Just wanted to thank you for this post, I want to try facebook soon to diversify from SEO/adsense
  • Congrats Justin, it's a lot of money, just from FB. However, it is much better than others social networks, that's for sure..

    Will start a campaign then. Thanks for detailed info btw, should work for me too probably.
  • Hey, thanks a lot man, will put that to good use. Appreciate your thread!
    • [1] reply
    • I think I got zucker punched? I was reading posts in this forum and most seem to be struggling to make it. For those whom do well, they need to share their methods better. There is a tendency of successful people to keep secrets.
      • [1] reply
  • How do get your ads approved being that you target gardening and then send them to a weight loss offer? Most times FB bans those that try that.
  • thx for you ,tis info is very important to marketing via facebook >>>
  • wow, u are lucky.... thanks for sharing
  • I never considered using Facebook in this way, I think it might be time to run some tests.

    Can anyone point out some areas to avoid?
  • Avoid images that dont have cleavage in them.
    HUGE TIP!
    • [ 1 ] Thanks
    • [1] reply
    • Awesome post. Thanks for all the valuable information and congratulation on being successful.
  • Basic Facebook PPC and Clickbank affiliate. Great starter for several new members.
  • Good for you if you have done that. Anyway, thank you for the tips. It can help a lot.
  • Wow! This is awesome! I was only able to make money with ads like these when someone else did all the work for me. I couldn't figure out exactly what he did. I guess I didn't listen well enough. Sometimes you learn better if you do things yourself.
  • great post:

    from my opinion
    -> 70% Picture
    -> 10% Body Copy
    -> 20% Headline

    Thank you.
  • Sounds intersting, do you have to spend that kind of money though on advertising?
  • Excellent Job Justin! It's post like these that make the warrior forum thrive.

    I noticed you mentioned capturing emails was not working for you. It's probably because Facebook users spend too much time of FB to check emails. By the time they get around to checking their inbox it's full of crap, and they probably just delete everything.
  • wow! you just gave away a $20 ebook thanks justin, I have found the more amateur my pics the better.

    thanks again
  • Great post, you covered the basics very well.

  • interesting post! Thanks for posting tips and some of the mechanics behind the FB campaigns. Have been considering getting into monetizing off FB, so this was insightful.
  • FBAdsmanager still working ? i jsut got 4HourAffiliate FB shutdown it.
  • Wow thanks for this great post! I think im gonna try and implement this. Never dabbled with facebook marketing before though...
  • [DELETED]
  • I hope your not trying to make money on FB with your fat loss product, you've exceeded your bandwidth! = /
  • [DELETED]
  • still not sure which the best tools for success doing FB ads campaign FB has great impression but really bad for generate sales, even using Quantcast,ADPlan or google insight. Not sure is really people who promote clickbank and success make $ daily using FB ads without burn out the wallet ?
    • [1] reply
    • Of course it still works. Let me give you a tip here - the most important part of the FB ad is the image, and it needs to be rotated every 48 hours or so to keep it fresh and to avoid burn out.
      • [1] reply
  • you make millions of people jealous of you..
  • [DELETED]
  • Yipes!

    Great content Justin!

    I was thinking about running some Facebook ads for my
    new service, and by the looks of how you've laid everything
    out in a step-by-step format for me, I'll set up some campaigns
    tonight...

    Thanks!

    Mary
  • How do you do keyword based marketing on facebook.. I mean the usual keyword tools would give keywords but not necessarily "likes". I am sure if I were to do a weight loss based campaign I am not going to find many with one of the likes as "weight loss". (They would probably add body building / muscle building as interest but not weight loss)
    • [1] reply
    • Yes, you're right.

      On Facebook, you have to think what person, product, book, movie, celebrity, show, games, character, artist and even phrase your target audience likes.

      So in your example, probably people who LIKE McDonalds or other fast food restaurants might have a problem with being over-weight so you could test targeting them.

      Or you could target girls who like certain brands of chocolate and so on.

      In other words, think of stuff like that - what could my target prospects most likely LIKE on Facebook.

      I wrote a more detailed post on Facebook targeting, you can check it out here: http://www.warriorforum.com/ad-netwo...-strategy.html

      Take care guys,

      ~Davor

      PS: It's crucial to learn more about your market. So for the same product, you should learn the statistics of obesity, like here: http://en.wikipedia.org/wiki/Obesity..._United_States (For example, Mississippi is ranked worst, so you could target only people from that state)
  • Great information. I have yet to give FB a try but do you think that this system could work with Google also. I have $100 free with Google.
  • I have a tip, too. When using a picture, try to have it be a girl with a nice cleavage. Your click through rate will sky rocket.
  • [DELETED]
  • [DELETED]
  • [DELETED]
  • [DELETED]
  • [DELETED]
Join the discussion

Next Topics on Trending Feed

  • 166

    How I make $300+ each day with Facebook...

    I'm in a good mood today, so Im gonna lay out for you my "playbook" for making money with Facebook. I basically lost about $3,000 testing on Facebook before I made this campaign profitable. Im gonna share with you what I've learned and how I went from losing money to profiting $300-$1000 a day on Facebook...