Interesting... more is not always better!

by InternetSuccess001 3 replies
By no means is this (yet) statistically significant (I'll probably wait a day or so for more stats), but I decided to do some split testing on some of one of my sites (with products) to see how effective a discount would be.

To my surprise, I actually found that offering 'less' of a discount was more effective than offering 'more' of a discount! By almost 30%!

I.e., discount #1 (which was less) actually yielded 30% MORE results than the highest discount possible!

Just thought I would share that. What have you guys experienced?

- J
#main internet marketing discussion forum #interesting
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  • Profile picture of the author 04real
    Originally Posted by InternetSuccess001 View Post

    To my surprise, I actually found that offering 'less' of a discount was more effective than offering 'more' of a discount! By almost 30%!

    I.e., discount #1 (which was less) actually yielded 30% MORE results than the highest discount possible!
    Interesting find. I haven't put this to the test and this is the first time I myself have heard of anyone testing discount levels. Perhaps the reason why the lower discount yields more is because you're not "giving it away" as much as the higher discount product?

    If buyers see that you're prepared to "throw" product at them by giving them too much of a discount as opposed to "helping them out" by giving them a small discount, perhaps they're less inclined to buy because the value of the product diminishes and it becomes similar to a "fire sale" item.

    Out of curiosity, what were the two discount amounts you tested?


    JP
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    • Profile picture of the author adionline
      Thanks for sharing, what where the differences in the discounts if you don't mind me asking?
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  • Profile picture of the author David Jackson
    Originally Posted by InternetSuccess001 View Post

    To my surprise, I actually found that offering 'less' of a discount was more effective than offering 'more' of a discount! By almost 30%!

    I.e., discount #1 (which was less) actually yielded 30% MORE results than the highest discount possible!
    No real surprise there. Higher prices often convert better than lower prices. There are a variety of reasons for this, but the main reason is people often equate a higher price with higher quality - even though that may not necessarily be the reality. Conversely, people often equate a lower price with lower quality. Again, not necessarily the reality. But you know what they say about perception...

    That's why it's so important to do your own testing, and develop your own conclusions. Instead of charging what everybody else in the marketplace is charging...TEST!

    David Jackson
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