Anyone done work with private label vitamins or supplements?

by D_M_S
24 replies
Just curious to know if anyone has done work with private label supplements and things like that? It seems to me that that's the ultimate in conversions from ad > squeeze > payment and it's easy to ship. Always looking to hear more about non-digital products that others are working with.
#label #private #supplements #vitamins #work
  • Profile picture of the author MilesT
    I've not. But I'm interested in hearing some feedback on this because I have an idea about PL supplements as well.
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  • Profile picture of the author yasha78
    Won't you be competing for the same adwords as the pharma? (Provided, you will promote it that way, of course).
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  • Profile picture of the author D_M_S
    Not necessarily. I'm referring more to things like herbal supplements, protein powders, multi-vitamins, etc. So its not something that would be of interest to big big pharma.
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  • Profile picture of the author sambakker
    A client of mine from while did it in a small way with multivitamins. He had a list of like 20k and sold to his supps to that. Didnt use a squeeze page or anything just his ecommerce website but they sold like crazy. He was making about 30% off each one and it was bringing him more then any of the supps from labels.

    Also people really liked them so went ahead and purchased more. If he would have bothered to look for additional distribution and label the things correctly it could have done really well.

    It's really worth it as far as I know because going on the amount of profit he was earning there is a real killing to be made if their marketed correctly.
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  • Profile picture of the author jacktackett
    D_M_S,
    I roomed with a great guy when we attended Eric Louviere's first Warrior Forum seminar. He and a partner had been selling things like this and was making good money. However, many folks - including him - come under a great deal of scrutiny by the attorney Generals of many states - especially Florida - and the FTC.

    Fl's the one that got him and his partner in trouble. They had inadvertently left some required information off their bottles and had other marketing material issues and it cost them a lot of money in legal fees to handle the situation - read settle civil lawsuits and stop criminal proceedings.

    There are a lot of regulations and FTC requirements you need to make sure you're up on if you go this route. There is money to be made here - but you really need to have a great legal team available to advise you - and folks with FTC experience and not just business law.

    I don't want to be discouraging - but I do want you to go in with your eyes open.

    best wishes,
    --Jack
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    • Profile picture of the author Mark Pescetti
      Originally Posted by jacktackett View Post

      There are a lot of regulations and FTC requirements you need to make sure you're up on if you go this route. There is money to be made here - but you really need to have a great legal team available to advise you - and folks with FTC experience and not just business law.
      I've written tons of copy for some of the big names and companies pitching private/white label supplements.

      And yes...

      You have to be extremely compliant.

      Every claim, no matter how soft, MUST be backed up by a legit study. It has to be able to stand up in court. It's also good to post the citations underneath your VSL or sales letter. Full transparency. And if you're smart, you can actually use all the science you accumulate to add another dimension to your overall strategy.

      As far as advertising goes...

      You aren't necessarily going against Big Pharma. It's all targeting... and positioning.

      Mark
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  • Profile picture of the author gjabiz
    Is that your only question? If anyone has done work with private label supplements and things like that?

    OK then. Yes.

    I've also developed specific products for the pet supplement industry too.

    What do you mean by "the ultimate in conversions from ad> squeeze > payment"?

    Is your curiousity satisfied? OR do you have some real questions concerning the industry?

    If so, ASK!!

    There are many Warriors who work with non digital products.

    How about kitchen appliances? Space heaters? Food?

    Lots of non digital products being sold by IM means.

    gjabiz


    Originally Posted by D_M_S View Post

    Just curious to know if anyone has done work with private label supplements and things like that? It seems to me that that's the ultimate in conversions from ad > squeeze > payment and it's easy to ship. Always looking to hear more about non-digital products that others are working with.
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    • Profile picture of the author Importexport
      Originally Posted by gjabiz View Post

      Is that your only question? If anyone has done work with private label supplements and things like that?
      OK then. Yes.
      I've also developed specific products for the pet supplement industry too.
      What do you mean by "the ultimate in conversions from ad> squeeze > payment"?
      Is your curiousity satisfied? OR do you have some real questions concerning the industry?
      If so, ASK!!

      There are many Warriors who work with non digital products.

      How about kitchen appliances? Space heaters? Food?

      Lots of non digital products being sold by IM means.

      gjabiz
      Bandwagons come and go, and this one already has the axles bending under the weight of many thousands who have jumped on board.

      gjabiz has introduced some good sense into this discussion by pointing out that there is money to be made selling non digital products other than supplements.

      Here is an example, not the product identified, but a quote that shows that there are real profits to be made: "Ok. From extremely skeptical to successful completion. Credit given where credit is due. I followed the book instructions you laid out. Took my time to double check everything and was able to successfully import an order from China. Not only that but it was also a "sample order" for less than 300.00. A 300% mark up has allowed to get initial investment back and I have 70% of my inventory left. Stop promoting your book. Your encouraging competition for me Many thanks." Email on file for FTC inspection if required.

      Competition for selling physical products is not a problem if you don't jump on another bandwagon.
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  • Profile picture of the author D_M_S
    Uhm, dude, that was weird . . .
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    • Profile picture of the author gjabiz
      Well DUDE,

      I wasn't rooming with someone. I didn't have a client who told me.

      If you want some REAL LIFE information from the trenches, then ask a question? I thought your OP was weird. I gave you an answer to YOUR question. How can that be weird?

      See, here's the deal. Take your advice from a group of people who heard about, know someone, had a friend...

      Get all the second and third hand OPINIONS you want...it's your choice. If you want to know about the business, ASK someone who does it. Is that weird.

      Here's the BOTTOM line on supplements:

      There has to be some "pockets" SOMEWHERE. Or you build very slowly.

      Risk/Reward, Ever hear of that? "No balls, no blue chips."

      It is an extremely lucrative industry that could cut your balls off. The ads and the LABELS are highly scruntinized.

      If you have an auto ship or semblence of a MLM or Network aspect to it, you will come under the microscope.

      You stike me as a typical curious person. You want to know something, yet, you become a wise ass when someone with the ability to HELP you puts a little juice on.

      Again, do you really want to know about the supplements industry, or do you just want to hear yourself speak...by posting?

      I have a standard response to posts like yours beign called weird, but it always get deleted. Use your imagination.

      gjabiz Gordon Jay Alexander




      Originally Posted by D_M_S View Post

      Uhm, dude, that was weird . . .
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      • Profile picture of the author MIAvilla
        Originally Posted by gjabiz View Post

        Well DUDE,

        I wasn't rooming with someone. I didn't have a client who told me.

        If you want some REAL LIFE information from the trenches, then ask a question? I thought your OP was weird. I gave you an answer to YOUR question. How can that be weird?

        See, here's the deal. Take your advice from a group of people who heard about, know someone, had a friend...

        Get all the second and third hand OPINIONS you want...it's your choice. If you want to know about the business, ASK someone who does it. Is that weird.

        Here's the BOTTOM line on supplements:

        There has to be some "pockets" SOMEWHERE. Or you build very slowly.

        Risk/Reward, Ever hear of that? "No balls, no blue chips."

        It is an extremely lucrative industry that could cut your balls off. The ads and the LABELS are highly scruntinized.

        If you have an auto ship or semblence of a MLM or Network aspect to it, you will come under the microscope.

        You stike me as a typical curious person. You want to know something, yet, you become a wise ass when someone with the ability to HELP you puts a little juice on.

        Again, do you really want to know about the supplements industry, or do you just want to hear yourself speak...by posting?

        I have a standard response to posts like yours beign called weird, but it always get deleted. Use your imagination.

        gjabiz Gordon Jay Alexander
        I would like to know if you think a huge legal team is required to enter this arena. Wouldn't it be possible to familiarize yourself with said rules and requirements and go in with the decision to advertise your items accurately and correctly?
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        • Profile picture of the author gjabiz
          only slightly different...

          I would advise today, consider becoming an affiliate of a supplement company, you'll find it easier to enter. You get paid for bringing in customers, and with today's social media it would be a great way to offer a personal use testimonial, which is an effective way to market.

          Why do a start-up? Get your feet wet and take a year to study while having someone else pay you to learn.

          The devil is in the details, and those details have landed more than one IM guru in hot water and even bankruptcy.

          But still, it is a lucrative market.

          gjabiz




          Originally Posted by MIAvilla View Post

          I would like to know if you think a huge legal team is required to enter this arena. Wouldn't it be possible to familiarize yourself with said rules and requirements and go in with the decision to advertise your items accurately and correctly?
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  • Profile picture of the author CDarklock
    As I recall, Don Lapre's business tanked - and went bankrupt - largely because of the furor around his "Greatest Vitamin in the World" product... which I'd expect is a PL product he branded.

    Not enough specific knowledge to be very helpful though.

    My gut sense has always been that there's a lot to know about, and a lot to be wary of, in the health supplement business. For all the talk about how easy it is, it just seems like there are some very large downsides you're risking if you don't get sufficient quality legal advice about the matter.
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    • Profile picture of the author D_M_S
      Wow, Don LaPre, that's going way back

      Maybe Im oversimplifying, but I thought there were FDA-certified white label companies (like Nutricap Labs) that will put the package together for you and meet all the labeling/legal requirements
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      • Profile picture of the author CDarklock
        Originally Posted by gjabiz View Post

        It is an extremely lucrative industry that could cut your balls off.
        Yeah, that's pretty much what I figured.

        Originally Posted by D_M_S View Post

        Wow, Don LaPre, that's going way back
        Don was basically my infoproduct mentor. I bought four copies of his "Tiny Classified Ads" system just to see what he changed and learn from his mistakes. One of my "pie in the sky" goals is to do a JV with him at some point.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author XponentSYS
          Originally Posted by CDarklock View Post

          One of my "pie in the sky" goals is to do a JV with him at some point.
          Pick someone else. Poor Donnie is dead.
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  • Profile picture of the author drbpl
    i've never done it
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  • Profile picture of the author DIABL0
    The rules are very strict on what you can claim! The FTC is who will come down on you!

    Dietary supplements aren't covered by the FDA.

    Any claim you make, you have to have documented proof on file before making it. Even the way it is promoted it can become an issue. If you use presell pages, you need to make sure they are not misleading. This is from last month.

    https://www.ftc.gov/news-events/pres...ork-its-parent

    Here is the FTC Dietary Supplement Advertising Guide.

    https://www.ftc.gov/tips-advice/busi...guide-industry

    But if your really serious, I would get a lawyer that vast experience in dietary supplements, as they will be able to tell how to walk up to the line, but not cross it with your advertising and make sure everything is in compliance, etc....

    http://thompsonburton.com/attorneys/kevin-grimes/

    Believe it or not, private label is typically more expensive then coming up with your own formulation on a per bottle basis. But it does cost less to get started. Pills offer the highest profit margins, then powders, then liquids. Also keep in mind with liquids is the additional shipping weight cost and to some degree the powders.

    The markups are huge, but there's a lot of competition. I highly recommend you become an affiliate or promote CPA offers first and see if it works for you before spending any money.
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  • Profile picture of the author seobro
    Just curious to know if anyone has done work with private label supplements and things like that?
    I do that and it is a great way to earn green. Typically, each bottle of vitamins will cost you 50 cents and you will sell it for $20-$30 per bottle with a profit of $10 per bottle approx.

    Pharmacy has the same item for $5 so you must convince consumers. It is not easy. Like why should they buy from you. Well, that is the whole marketing game. Boosting the price is out. That will crash sales and you cannot cut prices are your margins are very narrow.

    Creating your own lab is expensive. Rule and regs are oppressive. I can tell you which lab I use. Please do PM me. Best strategy is to create your own brand name. That means getting a registered trademark and a web site to promote your own services.

    Probably the biggest sub niche is weight reduction using natural extracts from juices.

    Typical conversions in this area are 4% and 6% is mine. Forget about getting 10% conversion. OK so what do we mean.

    I pay approx 50 cents per click and I am always looking for more traffic to drive sales up. At 10% conversion my profit is $5 per bottle, and at 5% conversion it is zero. Actually, my profit margin is narrow. There are a lot of fixed costs in this niche like having a warehouse and people in customer service. Key is to scale up.

    Wish you luck as you will need some.
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  • Profile picture of the author Joe Heller
    Does anyone remember who did a course on private labeling vitamins 10+ years ago. He made over $100 million dollars and I believe spent a year in jail because of a labeling issue. But, it was a comprehensive 10+ CD course on private labeling supplements and how he did it. Thanks!
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    • Profile picture of the author ghost209
      Originally Posted by Joe Heller View Post

      Does anyone remember who did a course on private labeling vitamins 10+ years ago. He made over $100 million dollars and I believe spent a year in jail because of a labeling issue. But, it was a comprehensive 10+ CD course on private labeling supplements and how he did it. Thanks!
      My guess is you're talking about Brock Feldt & Buck Rivzvi - Supplement Millions.
      The course has been around for a while. Heard great things about it.
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      • Profile picture of the author Joe Heller
        Originally Posted by ghost209 View Post

        My guess is you're talking about Brock Feldt & Buck Rivzvi - Supplement Millions.
        The course has been around for a while. Heard great things about it.
        Thank you! I thought it was CD's not DVD's but hey... it's been so long I can't remember I'll Check out Supplement Millions and if I come up with something different I will let you know. Best!
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  • Profile picture of the author winnermarketing
    Not yet, but I have some work in progress.
    I think Is a good market because is not a "niche" but is a Trend!

    My suggest is to be very informed in that theme before start selling taht kind of products!
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  • Profile picture of the author Kay King
    Thread is from 2010
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