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Ezine Resource Box Conversion

by socialmindset
4 replies
Hey Everyone,

I am getting some decent traffic on some of my articles but I can't seem to get them to click on the resource box links. Any suggestions or examples on the best way to write copy that converts.

Thanks, f
#box #conversion #ezine #resource
  • Profile picture of the author Hamida Harland
    Different niches require differently written resource boxes (in my experience anyway). Why don't you give a few examples of some of yours and maybe you'll get a few tips on how to improve them.
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    • Profile picture of the author Frank Bruno
      Your article should actually flow up to your resource box "setting them up" to click on any links.

      You can do this in many different ways including not providing a closing statement to your article. The cliffhanger effect just Leave them hanging.

      Also depending on what kind of article your writing you can extract their emotional responses by diging into their brain for psychological triggers and make your bio link their solution to their emotions.

      There's a lot of different ways you can do this but these have worked for me.

      Frank Bruno
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  • Profile picture of the author ragnartm
    I would say if your article is a "how to" (problem solving) article then all you need is to introduce another problem at the end of the article and then put the link to the solution in the resource box (make them realize how much they need to click the link).

    For example if you're writing about losing weight, you can end with something like: "However keeping the weight off is extremely difficult, there is a huge amount of people that succeed in losing the weight but fail at keeping it off" and then: "10 secrets to keeping your weight off"(clickable link in resource box) is something I would suggest.
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    Ragnar.

    Quality over quantity. Hire me to write highly shareable, user focused blog posts or articles.

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  • Profile picture of the author socialmindset
    Great responses everyone, I feel confident in how to improve my clickthrough rate. Thanks!
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