Does Article Marketing Work in Saturated Niches?

14 years ago

Originally Posted by turbostar52

Does article marketing work in a niche already saturated with articles containing titles with the same keywords. In other words, if 1000 people submit an article with a title containing the keyword, "cheap dog training", will each person get many views for that keyword?

It should. Even with heavy competition. Provided you have the "right" titles, content, action paragraphs/resource boxes, keyword content SEO methods, top article directories and online content marketing campaigns for your articles and sites. For instance, titles about "cheap dog training" should grab the attention of target readers if it's developed to provide them with the exact info they need and if a link pointing to the article is placed in the "right" places ("right" = high trafficked sites with viewers interested in "dogs" topics and other relevant subtopics). Once they read your articles, they should be satisfied enough with the useful info and advice you shared for them to read your action paragraphs/resource boxes. At this point, your resource boxes/action paragraphs should reinforce what they already think, feel and plan on doing by then: act for their benefit as "fans" of friendly expert sources of useful and relevant info/advice, and for your benefit as a marketer. Your resource boxes/action paragraphs should remind them nicely to take action without sounding like you're selling something (just softsell). Finally, your resource box links should point to your pages with useful supplementary info/advice relevant to their needs and problems covered by your target topics and subtopics. I say this based on results of my tests and experience.

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venkyiyer58 14 years ago

The big question here is, what does "many views" mean? Wouldn't that depend on search volumes, existing sites that are already ranked, etc.?
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Marhelper

14 years ago

If you know how to do the keyword research the right way.

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Marx Vergel Melencio

14 years ago

Originally Posted by Marhelper

If you know how to do the keyword research the right way.

To try and add more value to this post, the OP can use our free Keyword & Competition Research Tool... ...or any other keyword and competition research tool...

By placing your broad niche keywords, one per line, in the text field provided by our tool then clicking the button, these 6 sections of data will be displayed:

1. Global Keyword Demand Volume -- Average number of times each keyword was searched on Internet search engines per month, for the past 30 days and the past 90 days.

2. Global Keyword Competitor Volume -- Average number of competitors targeting each keyword per month, for the past 30 days and the past 90 days.

3. Strength of Top 10 Page Results to Outrank for Each Keyword -- Current Google PR (from Google's data centers) of each page which ranks 1st to 10th for each keyword in Google, among other proprietary factors used for calculating page strength (higher value = stronger).

4. Strength of Top 10 Domain Results to Outrank for Each Keyword -- Current Google PR (from Google's data centers) of each domain where pages which ranks 1st to 10th for each keyword in Google are found, among other proprietary factors used for calculating domain strength (higher value = stronger).

5. Strength of Top 10 Actual Page Competitors for Each Keyword -- Current Google PR (from Google's data centers) of each competing page ranking 1st to 10th for each keyword in Google, among other proprietary factors used for calculating the strength of actual competing pages (higher value = stronger).

6. Strength of Top 10 Actual Domain Competitors for Each Keyword -- Current Google PR (from Google's data centers) of each competing domain where pages ranking 1st to 10th for each keyword in Google are found, among other proprietary factors used for calculating the strength of actual competing domains (higher value = stronger).

Benefits provided by data sections 1 and 2 are obvious. You'll know keyword demand volume and keyword competition volume. Supply and demand.

Benefits of Data Sections 3 and 4

1. You'll know the strength of the top 10 pages and domains you need to outrank for each keyword.

2. You'll be able to learn about the methods and strategies deployed by each page and domain for them to rank as the 1st and 10th results for each keyword on Google.

3. You'll know what products and services your competitors are marketing to your target audience. You'll also know how they market their relevant products and services and how long have they been doing so.

4. You'll know which sites to check for you to go for your content syndication and backlink exposure campaigns. Of course, choose the pages and domains with a lot of daily viewers interested in your target keywords. You can talk to its owners and exchange various services for your softsell content and backlinks to be posted on their sites and their newsletters.

Benefits of data sections 5 and 6 are the same as benefits 1, 2 and 3 above.

Hope this helps.

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turbostar52

14 years ago

Let me rephrase my question. Willl article marketing work if you are submitting articles with the same keyword phrases in a niche in which many, many other marketers are promoting the same affiliate product you're promoting? In this case, all the marketers would be using the same set of keyword phrases. Would results from the articles eventually hit a peak? For example, 200 marketers may get an average of 50 views from articles in the same niche and with the same keyword phrase, then 300 other marketers may get only 30 views, and 500 other marketers may get only 10 views.

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Steven Wagenheim

14 years ago

I'm answering this as a die hard article marketer.

No, it doesn't work as well.

Yes, you can still get a piece of the pie, but unless you write some killer
SEO'd articles, your chances of outranking the top sites in the super
saturated niches is slim to none.

I have articles in niches that hardly anybody knows about that get over 1,000
views a month.

My Internet marketing, make money and home business related articles are
lucky to get 50 views in total.

I'm the same quality writer. Only difference is the niche.

If you're going to write articles for very competitive niches, prepare to
write your fingers off AND be prepared to do a lot more than just submit
to directories. You're going to have to market the hell out of those
articles through social sites, getting backlinks, etc.

Others will say I'm wrong, but I'm giving it to you straight from my
personal experience of tackling killer niches for many years.

It ain't easy.

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Ldimilo

14 years ago

Originally Posted by Steven Wagenheim

I'm answering this as a die hard article marketer.

No, it doesn't work as well.

Yes, you can still get a piece of the pie, but unless you write some killer
SEO'd articles, your chances of outranking the top sites in the super
saturated niches is slim to none.

My Internet marketing, make money and home business related articles are
lucky to get 50 views in total.

If you're going to write articles for very competitive niches, prepare to
write your fingers off AND be prepared to do a lot more than just submit
to directories. You're going to have to market the hell out of those
articles through social sites, getting backlinks, etc.

It ain't easy.

I have to agree with Steven here. All that said, there are many, many other ways to drive traffic in super competitive markets that are way easier than writing a gazillion articles. You need to factor in the cost (the time/money it takes to write articles) with the reward (50 unique visitors is not enough considering that a large percentage of those folks never make it beyond EZA or any other article directory).

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Daniel Jones 14 years ago

Steven's answer is correct in my experience. Without heavy peddling and links from other platforms your saturated content will fare worse than a well written niche market article.
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Alexa Smith

Banned 14 years ago

Originally Posted by Steven Wagenheim

I'm answering this as a die hard article marketer.

No, it doesn't work as well.

Agreed ... with all of Steven's post. As a die hard article marketer, albeit without quite his long experience.

Originally Posted by Steven Wagenheim

Others will say I'm wrong, but I'm giving it to you straight from my personal experience of tackling killer niches for many years.

It ain't easy.

I can't see too many people with much real success at it saying you're wrong; I really cant. With these very competitive niches, you just have to do a lot more, don't you? More keyword research, more writing, and so on.

Originally Posted by turbostar52

For example, 200 marketers may get an average of 50 views from articles in the same niche and with the same keyword phrase, then 300 other marketers may get only 30 views, and 500 other marketers may get only 10 views.

In my opinion, it's not quite as simple as that, because the traffic will never be equally shared out, at all. The people who are "better at it" will continue to get their very big share of it, and the others will get much less than that and (perhaps more to the point) very much less than they'd get in a less competitive niche.

With really competitive niches, I always feel, the way into them should be by finding a non-competitive way, because anything else is going to be really hard. And in so far as someone who's inventive and imaginative enough can (in theory!) "always" do that, maybe there's technically, arguably, no such thing as a "competitive niche for article marketing", strictly speaking. But it certainly feels that way. And unless I have some really niche-specific brainwave over a "new way to market something" that I aleady know enough about to be able to write really high quality, informative articles, it more or less puts me off.

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JohnMcCabe 14 years ago

It really isn't that much different than working in hyper-competitive markets via any other method.

The ultra-competitive niches tend to be the ones with the most money, as a rule of thumb. Money tends to bring out the fiercest competitors.

If the pie is a certain size, the guys with the biggest forks and the best reflexes are going to get the most. The slower guys with smaller forks won't get as much. Get stuck behind too many of them, and you just ain't getting fed.
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Seantrepreneur

14 years ago

Depends on how much juice (back links) each of those articles have. More links an article has the higher it will rank. The game is to NOT be using the same keywords or phrases as everyone else. Get a set of your own keywords and capitalize on those.

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Adriana Copaceanu

14 years ago

Why don't you think outside the box a little bit, and come up with related but different content? This way, you are still appealing to your market, but stand out from all the others.

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NicoleBeckett

14 years ago

You've gotten some really great advice here so far, and all of it really underscores the importance of quality articles. To set yourself apart you're going to have to work hard to grab your readers' attention - starting with a great title, all the way down to a great resource box. Then, as Steven mentioned, you're going to have to promote, promote, promote.

It all takes work, which is why some people don't like article marketing. You can't just slap some junk content on a few article directories, cross your fingers, and wait for results - especially in a saturated niche. You're going to have to get yourself out there and show people why they should pick your article and your site over the millions of other choices.

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Dean Shainin

14 years ago

Originally Posted by turbostar52

Does article marketing work in a niche already saturated with articles containing titles with the same keywords. In other words, if 1000 people submit an article with a title containing the keyword, "cheap dog training", will each person get many views for that keyword?

The short answer is Yes and No. In MOST cases the answer is Yes but it will take wayyyyyyyy more time to bump others out with your article marketing efforts.

In many cases I simply think longer tail than what everyone else is using and use lot's of LSI. Don't know what LSI is simply do a Google search.

An example would be from your keyword phrase "cheap god training", if there's enough searches for "cheap dog training for my lab puppy". That's just an example and I highly doubt there's enough searches for that keyword phrase but I'm sure you get the idea. Puppy would be an LSI word related to the word 'dog' and you would also use LSI within your article body, bio and even your landing page should be related to the same keyword phrase targeted in your article.

An example is iPods. That's a saturated niche if I've ever seen one. I used this method above and at this point today, one of my articles is in #4 Google out of About 83,900,000 results. Usually it's in #1 and #2. That single article at EA has got over 277,000+ views since Feb. 2007

This article has been viewed 277,106 time(s).
Article Submitted On: February 20, 2007

Long story short... Try not getting bummed out about competitive niches because if you 'look larger' you can make money in them in many cases. It's wise to build a list so you don't waste your hard earned traffic. On the other hand, there are some niches I would not touch with a ten foot pole.

Cheers,
Dean

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pauljyron 14 years ago

You shouldn't be doing online marketing within a saturated niche in the first place, don't you think? But since you're asking, I think article marketing is the best way to increase your ranking.
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Steven Wagenheim 14 years ago

Originally Posted by Dean Shainin

"cheap god training"

Man, would I love to get my hands on that.
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- Dean Shainin 14 years ago
  
  Originally Posted by Steven Wagenheim
  
  Man, would I love to get my hands on that.
  
  How about 'cheap cat training'.
  
  Oh wait wait, would that be like herding cats...IMPOSSIBLE!
  
  My cat has been driving me nuts the last 2 days. Maybe we are going to have an earth quake or something???
  
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buslead 14 years ago

Originally Posted by Dean Shainin

In many cases I simply think longer tail than what everyone else is using and use lot's of LSI. Don't know what LSI is simply do a Google search.

Thanks for the link to LSI, it brings back old times, another useful illustration is to think of the grouping of words

"windows, excel, bing, explorer" this suggest a completely different context other than a glass frame, than if the words where

"windows, sash, curtain, pattern", the first group might get associated with a search on microsoft, these thoughts might help with alternative keywords etc.

If you want to find groups this can make use of a technique called multi-dimensional scaling
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Barry Unruh

14 years ago

Originally Posted by turbostar52

Does article marketing work in a niche already saturated with articles containing titles with the same keywords. In other words, if 1000 people submit an article with a title containing the keyword, "cheap dog training", will each person get many views for that keyword?

Your question is very interesting, so is your headline, since they are two different questions.

Article marketing works in a saturated niche by finding phrases which have reasonable amounts of searches, are addressing the desire not the niche, or in other words, nibbling at the edges of the niche.

Writing articles for topics which are already saturated with articles would be tough.

While "Cheap Dog Training" might be tough, is "cheap basset hound training" or "make your rottweiler quit barking" or "house training your dachsund"? I don't know, but I would never try to go after the word "dog" when I have many other options, which are easier to rank, and easier to find hungry buyers in.

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sal64

14 years ago

Originally Posted by Barry Unruh

Your question is very interesting, so is your headline, since they are two different questions.

Article marketing works in a saturated niche by finding phrases which have reasonable amounts of searches, are addressing the desire not the niche, or in other words, nibbling at the edges of the niche.

Writing articles for topics which are already saturated with articles would be tough.

While "Cheap Dog Training" might be tough, is "cheap basset hound training" or "make your rottweiler quit barking" or "house training your dachsund"? I don't know, but I would never try to go after the word "dog" when I have many other options, which are easier to rank, and easier to find hungry buyers in.

Exactly! Go long tail and be different.

The golden rule I follow is to use "action" keywords.

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Dave WCITM 14 years ago

I believe that the most important aspect of article writing is to be able to add maximum value for your reader in order to be able to break into a niche and yes as the others have said, even in a saturated niche, it is possible to find viable keywords if you know where to look and how to use them.
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Fun to Write

14 years ago

Yes, but you have to be able to crank out a large amount of articles, and do lots of long-tail keyword research.

Also, you need to have a website that has awesome content if you want people to buy stuff. I know, because I'm in the weight loss niche.

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Does Article Marketing Work in Saturated Niches?

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