11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Article clickthrough and conversion question

by dclodge
9 replies
If you have X number of article views, what is considered a good resource box clickthrough and then conversion? Some say 1 in 100 converting is normal? What should I be expecting?

Thanks
#article #clickthrough #conversion #question
  • Profile picture of the author Hamida Harland
    There's no such thing as normal because it depends on so many factors, both with the article and the product you're promoting.

    I aim for a 30% average CTR (sometimes it's more, sometimes slightly less) and then I aim for a 2-5% conversion rate - again, it varies alot. My best product converts at 10%+, my worst at about 0.5%.
    Signature
    {{ DiscussionBoard.errors[229717].message }}
    • Profile picture of the author dclodge
      Originally Posted by Hamida Pall View Post

      There's no such thing as normal because it depends on so many factors, both with the article and the product you're promoting.

      I aim for a 30% average CTR (sometimes it's more, sometimes slightly less) and then I aim for a 2-5% conversion rate - again, it varies alot. My best product converts at 10%+, my worst at about 0.5%.
      re the conversion rate, the 2-5% is of the original reads or the CTR?
      Signature
      MyLast5Dollars.Com - Internet Marketing For The Rest Of Us
      {{ DiscussionBoard.errors[229719].message }}
      • Profile picture of the author Hamida Harland
        2-5% of those that actually visit my sites.
        Signature
        {{ DiscussionBoard.errors[229726].message }}
      • Profile picture of the author Allen Graves
        A lot of people will tell you that the sole purpose of article marketing is to get people to your website, and then you let the website do the selling for you. Heck, up until about a year ago, I even said that.

        But right now that is not entirely correct. If you write an article in a particular manner, you can get the people ready to buy before they even click through to your site. I don't mean a salesman-like preselling article...I mean kickass, compelling content that hits all the right buttons of your prospective client.

        I recently took a single article and changed a few words of it, which completely changed the feeling of the article but left the main content pretty much duplicated. I then published them to a few different directories and websites. I tried to keep them as even as I could. One of those articles has made 6 sales and the other...zero.

        Coincidence? Maybe...but I tend to think not.

        A "good" CTR would be 30% no matter the niche (IMO). But there are ways to take that 30% CTR and improve it to excellent (40-50%) and even phenominal (up to 90%). You just have to do some looking around and test, test, test.

        As far as the conversion rate, I truly believe that depends on many different variables, including everything from the product and sales pitch to the domain name and page colors.

        Respectfully,
        Allen Graves
        Signature
        Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
        {{ DiscussionBoard.errors[229731].message }}
        • Profile picture of the author dclodge
          Originally Posted by Allen Graves View Post

          A lot of people will tell you that the sole purpose of article marketing is to get people to your website, and then you let the website do the selling for you. Heck, up until about a year ago, I even said that.

          But right now that is not entirely correct. If you write an article in a particular manner, you can get the people ready to buy before they even click through to your site. I don't mean a salesman-like preselling article...I mean kickass, compelling content that hits all the right buttons of your prospective client.

          I recently took a single article and changed a few words of it, which completely changed the feeling of the article but left the main content pretty much duplicated. I then published them to a few different directories and websites. I tried to keep them as even as I could. One of those articles has made 6 sales and the other...zero.

          Coincidence? Maybe...but I tend to think not.

          A "good" CTR would be 30% no matter the niche (IMO). But there are ways to take that 30% CTR and improve it to excellent (40-50%) and even phenominal (up to 90%). You just have to do some looking around and test, test, test.

          As far as the conversion rate, I truly believe that depends on many different variables, including everything from the product and sales pitch to the domain name and page colors.

          Respectfully,
          Allen Graves
          Thanks Allen,

          The articles that seems to be getting read have about 20-30%, but not sales - so if the CTR is higher is it the website lacking sale-ability or not enough OOMPH on the article page?
          Signature
          MyLast5Dollars.Com - Internet Marketing For The Rest Of Us
          {{ DiscussionBoard.errors[229740].message }}
          • Profile picture of the author Allen Graves
            Originally Posted by dclodge View Post

            Thanks Allen,

            The articles that seems to be getting read have about 20-30%, but not sales - so if the CTR is higher is it the website lacking sale-ability or not enough OOMPH on the article page?
            Wow, that's certainly the question of the day. LOL

            When I teach article marketing, I currently have 52 different points to cover. Each one of these points is a part of the complete puzzle. If you do not have every piece, or you don't have every piece in the perfect place, then the puzzle fails (or at least it looks like crap).

            If you are getting a 20-30% CTR, I'd say that you are in a good spot to start really testing your puzzle pieces. A lot of people start out with a dismal 1-5% CTR, so you're ahead of that pack.

            Without looking at your article(s), I'd have to use common sense and trust that your articles are on topic...which would leave me to believe it is your sales page or the product itself. But, again, that's just a guess without really studying what is going on.

            Sorry I can't be more exact, but like Hamida said, there are just too many variables to give an accurate answer here.
            AL
            Signature
            Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
            {{ DiscussionBoard.errors[229759].message }}
            • Profile picture of the author dclodge
              Originally Posted by Allen Graves View Post

              Wow, that's certainly the question of the day. LOL

              Without looking at your article(s), I'd have to use common sense and trust that your articles are on topic...which would leave me to believe it is your sales page or the product itself. But, again, that's just a guess without really studying what is going on.

              Sorry I can't be more exact, but like Hamida said, there are just too many variables to give an accurate answer here.
              AL
              I think that is my concern - the sales page - i had a Halloween product I was promoting - over 1600 click throughs to the product page - no sales whatsoever - even the owner admitted that their product was not converting...oh really??

              So looks like I need to look a bit more at the sales pages I have and tweak them
              Dean
              Signature
              MyLast5Dollars.Com - Internet Marketing For The Rest Of Us
              {{ DiscussionBoard.errors[229769].message }}
        • Profile picture of the author Marhelper
          I aim for about 30%. It can really be hit and miss. There are a lot of factors that play into how successful you are in terms of CTR. I have one article under another name that has had 550 views and it was clicked on 487 times. That is +90% CTR.

          On some other articles, I have had dismal results. Over time you try to tweek and perfect your resource box and article writing style until you consistently manage a decent CTR.
          Signature
          {{ DiscussionBoard.errors[229741].message }}
  • Profile picture of the author Charann Miller
    My CTR for my articles sits around 23% which isn't too bad, then my opt in
    rate from URL clicks is now around the 29% mark.

    Interesting to see what testing brings.
    Signature
    Hot Weight Loss PLR
    Ex Back Niche PLR
    Short Reports PLR
    Self Esteem Niche PLR
    Aromatherapy PLR
    {{ DiscussionBoard.errors[230413].message }}

Trending Topics