While an effective campaign can produce HUGE dividends, an ill-conceived campaign tends to produce astronomical opt-out rates and a slew of irritated subscribers.
Unfortunately, we're seeing more and more of the latter.
There are far too many marketers out there who don't even pretend to mask the fact that all they're concerned with is the sale.
BUY - BUY - BUY!!!
Where is the value?
Where is the concern for what I, the subscriber, actually wants and needs?
Where is the benefit - to me???
That being said, I know there are a lot of email marketers out there having a great deal of success and it would be extremely beneficial to all of us as a community to hear some of the things you're doing to help strengthen your campaigns.
What are your best tips and techniques for keeping your subscribers happy while still being able to generate huge revenues for your business?