Specifically, what the heck do you say in that first email or phone call to a total stranger? I'm getting ready to launch my first product and have started emailing other people in my niche. I'm specifically staying away from the "gurus" and am contacting only those people who I have their direct email address.
I've written a few emails...made some phone calls...but I know I'm doing it wrong.
I know you're not supossed to email people & say "Hey! I have this great thing! Will you promote it to your list?!" So, instead I'm trying to establish a relationship by just saying hello...which seems pretty stupid, lol.
I could offer them something of value...but what? This is my first launch, so even the folks with small businesses are way ahead of me.
Is there a happy medium? Or will it sound like an instant sales pitch if I mention my product anywhere in the email?
Thanks in advance,