Advice Wanted - My First Offline Opportunity

10 replies
Dear Warriors,

I'd like to ask for some advice for my first offline marketing opportunity.

I've been approached by a dear friend to create a website for his recruitment agency, which is starting to get some interest from Companies.

I am going to outsource this, so that will be a criteria I'd like advice on, like what is the best way to go about this sensibly?

Also, I'd like to be able to ask the correct questions so that the website has the right amount of content, detail etc to do exactly what it's made for, Recruiting people for jobs listed, and getting more jobs to list.

What would be the best language to build the website, html, php, wordpress etc, as an application form will be on the site, and contact page and so forth?.

I'm hoping to get a website that will be plug and play, that my friend can literally login to the site, and fill in the appropriate template for jobs, from people wanting jobs, and people looking to fill vacancies. I hope I'm making sense??

Should the payments be done online, or by sending a cheque in the post? What level of security can be incorporated into a site like this?

I'm trying to think of what a recruitment site might need to protect job seekers and companies looking to post vacancies, and more importantly the recruitment agency. I'm not trying to over complicate the process but I'm looking for the best advice to be able to instruct someone to create a website that IS professional and not tut!

Thank you Warriors for reading this far and I hope that you understand what I'm trying to achieve. This is my first gig and a showcase for other potential customers.

Brian
#advice #offline #opportunity #wanted #website
  • Profile picture of the author mclauchlan
    What made your friend approach you about this project, if you are going to outsource the development of the site what is your involvement.

    It sounds like from reading your post that your friend didn't give you much of a brief about the design and feel of the site just that it needed vacancy postings that people can apply for online.

    My advice would be to research some models of success, look at other agencies and see what they do, take this information to your friend and discuss, that way it will look like the project is going in the right direction, and give you the next definitive move in the project.

    John
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    • Profile picture of the author Hackbridge
      John,

      thank for your reply.

      I have been wanting to get involved with offline marketing for some time. Only today, I was thinking to myself what I can offer anyone with regard to offline businesses as I haven't achieved anything as yet. But you have to start somewhere.

      I have known for sometime that my friend has a business in recruiting and recently we were talking and I did ask him about his website, to which he replied they have a domain name but nothing has been created. I asked him how much he was looking to spend on a website, and he said that they thought it might cost £2,000. I simply said that it doesn't have to cost that much. I confidently told him that it could be done for less.

      That's why he has approached me with the possibility of creating their website.

      I have looked a one website tonight, and will look at many more but we are going to meet next week to discuss the website in greater detail.

      Brian
      Originally Posted by mclauchlan View Post

      What made your friend approach you about this project, if you are going to outsource the development of the site what is your involvement.

      It sounds like from reading your post that your friend didn't give you much of a brief about the design and feel of the site just that it needed vacancy postings that people can apply for online.

      My advice would be to research some models of success, look at other agencies and see what they do, take this information to your friend and discuss, that way it will look like the project is going in the right direction, and give you the next definitive move in the project.

      John
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      • Profile picture of the author fastmoney
        To be honest it does sound quite ambitious for your first time doing
        it for someonelse especially since you don't actually know how to do
        it I would have advised doing smaller things like backlinking, seo,
        building a facebook page etc so you can get a feel and see what it
        is like to outsource and smooth some of the kinks that may occur.

        But since you have already agreed than like someonelse suggested you
        need to look at other successful agencies sites and improve them
        AFTER you have had a detailed consultation with your friend finding
        out exactly what he/she wants. just my 2 cents.
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  • Profile picture of the author noble
    For site design it really depends on your skills/experience. If you don't have any then WP may be the way to go, you can still make static pages and customize it to be more like a site than a blog. If you have experience though then custom coding a site will probably give you more felxibility.

    Also the admin area of a wp based site may be easier for your friend to manage. Just into some premium themes and plugins that may do everything you're looking for.
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  • Profile picture of the author mclauchlan
    Brian,

    Best of luck with the meeting, my advice is go forearmed with information but get him to tell you what he wants first, then advise him on what you found.

    It may well be a good move to talk to a web designer and ask about some initial costings if you're going to outsource.

    Best of luck mate..

    John
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  • Profile picture of the author paulie888
    Before you start outsourcing anything, I'd suggest getting really familiar with all the details of his website requirements. I have found from conversing with laypeople about websites that many of them think it is just "click here, copy and paste" or "drag and drop" easy, and this assumption has only gotten worse in recent times as there are so many "site builders" on free and paid sites that make it seem so easy (of course, these sites have very limited functionality and will not work for businesses in many cases).

    Try to get as clear and detailed a description as you can from your friend as to what he wants on his site, so that you can at least communicate clearly with your outsourcers on the requirements. This is really critical especially if you're going to be outsourcing the bulk of your work - it'll save you a lot of wasted time and pain further on down the development process!

    Paul
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  • Profile picture of the author MsMotivation1
    Good luck, Brian!

    As they've said... just make sure you get all of the details before you start to avoid wasting time.

    I made that mistake when I first started and the project was a disaster. But it was a learning experience - it taught me what not to do.

    But you never know... maybe it'll be a huge success!
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  • Profile picture of the author TimD
    Hey Brian,
    I wish you great luck with this first venture. I don't buy that offline consulting takes no technical know how. But you're in a market (web design) where most of the people doing it know graphic design but not conversion optimization. And you can get a leg up quickly.

    Here are two quick videos that will tell you more than 98% of web designers know about great web design. I follow everything that marketingexperiments.com do because they test everything and give you the stats after every test. So you know what they say works.

    Here's the link to designing optimized homepages:
    Homepages Optimized
    This is new stuff. It's just out. I don't think it's ever been tested before.

    Here's the link to designing optimized landing pages:
    Optimizing Landing Pages
    This is based on 200 tests they've done.

    Here's the link to learning what is the most important thing to do with websites:
    Clarity Trumps Persuasion

    This stuff is gold. And gives me a great base from which to talk to clients about their business and how their website can help them reach their business goals.

    Good luck!
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    • Profile picture of the author Hackbridge
      Originally Posted by TimD View Post

      Hey Brian,
      I wish you great luck with this first venture. I don't buy that offline consulting takes no technical know how. But you're in a market (web design) where most of the people doing it know graphic design but not conversion optimization. And you can get a leg up quickly.

      Here are two quick videos that will tell you more than 98% of web designers know about great web design. I follow everything that marketingexperiments.com do because they test everything and give you the stats after every test. So you know what they say works.

      Here's the link to designing optimized homepages:
      Homepages Optimized
      This is new stuff. It's just out. I don't think it's ever been tested before.

      Here's the link to designing optimized landing pages:
      Optimizing Landing Pages
      This is based on 200 tests they've done.

      Here's the link to learning what is the most important thing to do with websites:
      Clarity Trumps Persuasion

      This stuff is gold. And gives me a great base from which to talk to clients about their business and how their website can help them reach their business goals.

      Good luck!
      Tim,

      that is so kind of you to posts those links. Really appreciate it.

      Thank you to everyone to has left a reply. I am going to outsource the web design. Does anyone know where I can go to find someone who will be able to do the job - Very quickly!

      Kind regards

      Brian
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      • Profile picture of the author rosetrees
        Brian
        Take a look at Classipress. I use it on one of my sites.

        If your friend wants recruiters to be able to pay and place their own ads, it could be a good solution.

        Your friend could also add listings himself.
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