Anyway, in she came - to my study, that is - to announce that Google had released Google Instant today and did I realise, she asked, how it would affect me?
Just in case you don't know what Google Instant is, there's a great video here ...
Funnily enough, I had just watched that video only yesterday. Anyway back to the story ...
So I asked her how it would affect me. Presumably, the TV coverage had said it would be bad for small businesses because that's effectively what she said.
Now I am not at all sure this is the case. I asked her if they had they explained why. She said, "there would be less keywords ... or something like that".
I've been thinking about this and obviously there won't be less keywords as such, but perhaps it will mean there will be less typing of longer tails; and hence, those sites that are targeting them might suffer, but I am still not sure.
Would welcome your thoughts on this.
PS Just in case you have never used it before, you need to login to your Google account to make it work.