3 Upsells! Are You Serious? Rant!

Hanz, I'm glad you stayed out of trouble. Those upsell videos are incredibly annoying, and these days they won't even let you leave a sales page without subjecting you to a last-ditch "Wait...before you leave!" video or audio - this absolutely drives me nuts!

You can't.

I know you think you can prove it but unless you know the income of every single person on this forum, you cannot say you are making more than them.

You might be able to "assume" that you make more than most people but you cannot be "sure" about it.

There's a huge difference between the two

Tony Shepard does an excellent job with 'the sales funnel.' My own is similar too, and it does work well for me.

Tony uses a freebie, then upsells to a $1.00 membership trial, then upsells to a medium-high priced product. However,when you optin for the freebie, you get the trial pitch while you wait for your freebie to arrive via email and when you get to the back end, the download link for your freebie/upsell is at the very top of the page so you can elect not to read the pitch before getting your goods.

I use the same funnel, only I go straight to the high end and then downsell to something cheaper if the customer doesn't like the back end.

I do make sure that my upsells and downsells are customized for the original order, and often yes, it is software that makes it easier. I don't include it from get go for the simple reason that some people aren't ready for that skill set.

And I have seen upsells and downsells outside the IM niche as well, such as membership sites for certain hobby markets. So I would say that if you don't employ them, you are leaving money on the table.

-Dani

I didn't thank you because you were on my side.

I thanked you because you basically just said what I wanted to say.

I knew you were being sarcastic but that's exactly what my point was.

I simply wanted to say that You can never be a 100% sure about something.

To Jermey:

I also think that Jason is making more than a huge percentage of people on the forum but I have a problem with absolutes.

You can never be a 100% sure about something.

Maybe I'm just being too picky and stupid but I guess this is they way I am

To be clear, I'm not saying don't upsell.

I'm saying, don't multiple upsell in quick succession.

As I'm sure you're aware, there's the product funnel
and sequences you can take your prospects and
customers through to elevate them to higher and
higher price points - but over a period of time.

To me, the question is about timing.

Many sellers focus on getting the most cash now
because it suits them - rather than looking at what's
in the best interests of the customer.

I prefer to focus my prospects and customers on
one main purchase - and may offer an upsell if I
believe it's really in their best interests.

Multiple upsell hell is fuelled by the greed of the
seller - not the need of the buyer - in most cases.

Dedicated to your success,

Shaun

You can give all the product on front end with different price and let customer decided what he want it.

I look at the customer point of view (beacause i am customer and didnt have any IM product), i just unscribed from one of the warrior guru on seo who had got three upsells.

one upsells with a discount is tolerated but if the upsells is of related product etc, it should be in the main sale pages rather than bombarding with upsells. (and that why i dont go to godaddy and preferred namecheap for domain)

This is totally my view point.

As one who still considers myself a newbie, and speaking from a consumer's point of view, I have to say I despise the multiple upsells that come after purchasing a product.

I realize the backend is where the bulk of the money is usually made.

But as others have already stated, it does nothing for the user experience. I am more inclined to buy from someone who shows me I am valuable to them, and not the other way around.

Although I don't jump on the bandwagon and buy everything new that comes out, I still want a good experience when I do. I am inclined to believe this also improves refund ratios.

But, I am amazed at the GURU marketers that tell me to stop wasting time on this and that, but then feel it is ok to waste my time while I am trying to get something I have already purchased. They are causing me to do exactly what they tell me not to. Wasting my time!

I agree that a good place to put your upsells is on the download page, or why not just send the upgrade offer in your first or second email? I realize some options have to be offered immediately, that's understood. But, if your product is that good, and your upsell is even better, then you shouldn't have a problem making most upsells in an e-mail.

That is why you build a list, isn't it?

If I go to McD's and order lunch, I don't mind being asked if I want fries, or if I would like to upgrade to large, but when I say no thanks, if they start offering ice cream, shakes, pies and all the works one at a time, well, they might as well call management to do an order override, cause I am already headed across the street to B/K.

This on top of the the fact that this new video craze where I have no control at all except to sit and watch a 45 minute video of someone telling me about being homeless and sleeping in some office or their car, then showing me 15 minutes of C/B stats of how they suddenly went from homeless to $143,763 in 3 days - (not actual figures, but you get the picture), only to eventually tell me they have a $2000 product I REALLY NEED, is utterly a WASTE OF MY TIME!

I think one of the best upsell opportunities I have ever seen was actually placed after I was directed to the download page. On it, I was shown where the download link was, and a short video explained that I could start my download IMMEDIATELY, but WHILE I WAITED, there was an opportunity I could look at below.

It didn't hinder my progress, and I was in full control. And if I was interested, it could just be added to the original order - through some script that I am not sure about. NO pressure, no screaming, just a simple, WHILE YOU WAIT FOR YOUR DOWNLOAD!

Bottom line, if I remember correctly, that product set records.

It was a UNIQUE customer experience.

I guess it just depends on what is more important - immediate sales or customer satisfaction.

JMHO!

Robert

That's awful generous of you to refer to them as marketers.

It's always interesting how different people filter the same information. I considered this thread as people stating preferences rather than complaining. It's instructive in that it opens us up to different viewpoints that might influence our decisions one way or another, and especially for those who haven't tried it yet.

I agree there's no right or wrong from a philosophical point of view. From a personal point of view though, I and many others read a multitude of varying things into multiple upsells: desperation, disrespect for the buyer, greed, etc. It's useful to understand all viewpoints.

I previously stated one upsell is fine with me, but two is too many. That's the rule (for me), but as with any rule there are often exceptions. The key is in the presentation, and most people suck at it based on the upsells I've seen.

I'm not sure where you're getting the censorship thing from, but testing can't measure the lifetime value of a lost customer, and you will lose some customers using multiple upsells.

Listen i agree 7 downsells is ludicrous, and most people do them incorrectly I can see why that would be annoying

I can also see that it would be counter productive

there is an art to doing upsells and downsells that most people miss

My point was though on the philophesy that people who do multiple upsells/dowsells are wrong and i wouldnt do it blah blah

Its just a personal preference, and 7 upsells might work if it was done correctly

I dont think the number of them should be an issue, just they way they are presented

Seems to me some people are saying i wouldnt do it so it must be wrong, thats all im saying. making a decision based on personal preferences is usually a mistake

in my experience 3 is the top line after that there is huge diminishing return, and even then the way they are presented is key to making them work.

Never just drop the price, you have reduce the offer to match or they are counter productive, but I just see a wave of (multiple upsells are evil) regardless of the context posted in this thread.

There is no right or wrong on the number, just the context and way they are used was my point

Robert

PS: I suppose if i left out the word complainer in my last post it would have worked better