What qualities should a good Product Review have?

If you have actually reviewed the product first hand it would come naturally. However if you are going in blind you need to try and pre sell it within the first few sentances. In the middle I would try to go over the key points to the product. Which you can get from the bullet points on the products site. Also to encourge them to buy at the end of the review I try to make a statement about the product was just lowered in price and could go up at any time. Many of the sales pages use this tactic too so you just need to read the entire page. If you want to see on of my review sites you can find it in my sig it is the very last link.

Best of luck I know that didnt help much but it is really hard to explain how to write a review if you do not know if someone is actually going to review the product or not.

well i think the best results will be achieved when you don't try to sell to them but recommend to them.

i've seen many people write presell pages and they're fiercely selling the product before they've even built any rapport with the reader.

the reader assumes scams or is sceptical and you need to build their confidence.

a genuine review will discuss the pros and cons and this is the best way to then offer a unique quality bonus for them buying through your affiliate link.

if you have purchased it yourself show screenshots, videos etc and make it as comprehensive a review as possible.

i disagree with many reviews that are simply a paragraph to get the reader to the merchant site. i believe people should be as educated as possible before they get there so it makes their buying decision so much easier.

regards

colleen

Since no once else did it so far I want to add that the review should be visually appealing. if you write a review that is just one big blog of text no one will read it or click your link.

If however you use nice graphics, include even a video of yourself showing the product (adding credibility) and do solid formatting work (bolding, underlining, bullets, tables, etc.) your article will entice the reader to go through it AND to click your links.

Hope that helped.

The one that matters more than all the others is honesty, partly because if you miss out on that one, it can cause you untold damage, not just over the current promotion but in future, too.

I think a good product review depends on the type of website. If you are running it as a personal blog, then you want to be more personal. If you are running it as an official looking website, then the readers are gonna expect you and the review to be professional.

I'd say a genuine feel is most important. If it sounds like your just making stuff up - that ruins it.

A good product review should convince and not confuse its readers.
That's the whole object. Anything short of this is no good

a few tips on review sites...

Focus Mostly on why people are at your site in the first place... the keywords they used to get there... the ultimate outcome they are after... ie lose weight to feel good and look good... get the spyware off thier pc... ect.

sales is really about helping people get what they want... not forcing people to buy stuff so you can get paid... this ironically helps your conversion rate by far.

now here are the main tips:

video reviews work really well... demonstrate the products and differences.
take the time to check out the product... see what the real differences are.

lots of people when reading a sales letter buy a product because of one bullet point... keep that in mind when you do reviews... perhaps one blender is also a food processor, and one is better for smoothies.

then... offer a cool bonus... in the blender example you could give them smoothie recipes (get a resell rights product so you don't have to make it)

Bottom line... many people think that everyone shops for price... so they make a review site based on prices and what not... this is not true... people buy what fits thier needs and your job is to show them the best products.

i did a webinar on this on thursday if you wanna check it out:

Webinar 2 | Simple Blog Profits Coaching Club

When you can prove that you actually have bought and used the product, this will help skyrocket your conversions. Be different to most reviewers and actually buy what you are selling. Use video or reference certain page numbers where detailed info can be found to prove you have bought it. This way you will lift yourself above the "pack" and increase your commissions

Although this thread is very old, I don't want to start a new one and just want to "add a question" an already relevant thread.

So here is my question about reviewing a product:

Should it be used the 1st person or the 2nd?

Using the 1st person sounds more like a review, but less personal to the reader (I think, since everyone advises here that the reader doesn't care about you)
Using the 2nd person might engage the reader more, but he might also feel that you want to sell him the product, rather to give him an unbiased review.