My first Offline client site...

62 replies
Hey fellow warriors.

I love this forum and the great people who contribute here.

I just built a wp blog for an offline client and would love some reviews...

I am still pretty new to internet marketing so any tips, critiques, or advice is is welcome!

Thanks for your time
Chad

atlanta pest control dot com
#client #offline #site
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    • Profile picture of the author mikebrooks
      Originally Posted by helicopterplt View Post

      Would also love some background music suggestions for my first ever youtube video as seen on the website
      I didn't see the video but if you're still looking for music, i love freeplaymusic dot com. lot of great stuff there.

      I just did a video for a pest control place myself.
      Signature

      Mike Brooks
      Affiliate/JV Manager for Job Crusher
      IMPartnerPro.com

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  • Profile picture of the author PeterSparks
    Hi helicopterplt,


    that's one crisp and clear design you have there! Nice job.
    I don't get though why you have the opt-in box on the first page on the right side and on all other pages on the left, I'd change that.

    Also the video is a bit lame. Yeah, some music would spice things up but so would a flash instead of a powerpoint presentation.

    Another thing is that the picture on the commercial page is not showing, or maybe it is just an empty place holder - looks kinda odd.

    Just some random thoughts from my side.

    Great side and good luck with future endeavors!
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    • Profile picture of the author raviv
      Hi helicopterplt,
      Nice clean site that reflects eco friendliness very well with the green theme. Peter Sparks has made some great comments.

      THe following are my observations:
      1) I use Firefox 3.5.8 The footer menu has Contact Us, Terms of Use, Trademarks and Privacy Statement. On the home page when I click them, they lead to the top of the homepage and their URL shows up as the home page URL followed by # (I dont have enough post count to put the URL here). I think you would be better off having separate pages for each of them as they are all important from user perspective.

      2) All major search engines like to see a street address as it provides a source of verification to users. It is good to have a street address, a postal address and the usual contact details like Phone, Fax and email/contact form (though you have displayed the phone # on the header and contact form on every page) separately on a Contact Us page. THe street address on the Contact Us page will also help if you do a Google local listing (now called Google Places).

      3) Another design glitch I noticed (dont know if it is unique to my browser but chanced upon it) is that when I go to the bottom of the home page and click on Terms of Use, it takes me to the area above the fold. When I press the Pg Dn button or click randomly on the vertical scroll bar on the right, the Youtube video overlaps the footer covering it entirely. But when I click on the downward arrow on the vertical scroller bar, it moves down slowly but the Youtube video does not cover the footer. I dont have enough posts to attach an image. If you PM me your email address, I can email it to you.

      4) The Copyright states 2009. Is it meant to be that way or should it be 2010?

      OVerall a nice clean site with an environment friendly look and feel
      CHeers
      Raviv
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      • Profile picture of the author helicopterplt
        Originally Posted by raviv View Post

        Hi helicopterplt,
        Nice clean site that reflects eco friendliness very well with the green theme. Peter Sparks has made some great comments.

        THe following are my observations:
        1) I use Firefox 3.5.8 The footer menu has Contact Us, Terms of Use, Trademarks and Privacy Statement. On the home page when I click them, they lead to the top of the homepage and their URL shows up as the home page URL followed by # (I dont have enough post count to put the URL here). I think you would be better off having separate pages for each of them as they are all important from user perspective.

        2) All major search engines like to see a street address as it provides a source of verification to users. It is good to have a street address, a postal address and the usual contact details like Phone, Fax and email/contact form (though you have displayed the phone # on the header and contact form on every page) separately on a Contact Us page. THe street address on the Contact Us page will also help if you do a Google local listing (now called Google Places).

        3) Another design glitch I noticed (dont know if it is unique to my browser but chanced upon it) is that when I go to the bottom of the home page and click on Terms of Use, it takes me to the area above the fold. When I press the Pg Dn button or click randomly on the vertical scroll bar on the right, the Youtube video overlaps the footer covering it entirely. But when I click on the downward arrow on the vertical scroller bar, it moves down slowly but the Youtube video does not cover the footer. I dont have enough posts to attach an image. If you PM me your email address, I can email it to you.

        4) The Copyright states 2009. Is it meant to be that way or should it be 2010?

        OVerall a nice clean site with an environment friendly look and feel
        CHeers
        Raviv
        Hey Raviv,

        Thanks for taking a look at my site.

        1) I haven't created these pages yet but plan to do so (probably today) then they will all link to their own unique page.

        2) Great point and I am trying to do some work with our google places Listing. I will create a contact page with each of our locations addresses and contact information. Thanks for point this out.

        3) I am not sure about this glitch. Perhaps it will correct itself when the terms of service has its own unique page instead of just resetting the view about the fold?

        4) Your right ...copywrite should read 2010 ..totally missed that.

        Glad you found it to have a clean and friendly look and feel ...thats a great complement to me.

        Thanks for all of your feedback and taking the time to leave me some feedback.
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        • Profile picture of the author bakancs
          you should work on SEO..
          I ran some softwares and here's what I find..

          optimization report created for the webpage hxxp:/www dot raintreepestcontrol dot com
          keyword: raintree pest control

          Optimization Rate: 42.9%
          -witch is not too bad, but here is what you can improve:

          1. Title - Page Title Optimization Rate 32%

          14 words are used in title.
          This number of words is too big. You should use less text in your page title. The total number of words should be close to 9.

          Keyword Density: the keyword density in title for the keyword "raintree pest control" is 21.4%.
          This keyword density is too big. Please use your keyword "raintree pest control" less often to decrease keyword density close to 3.3%.

          Keyword Prominence: the keyword prominence in the title for the keyword "raintree pest control" is 100%.
          This means that your keyword "raintree pest control" stands too close to the beginning of the title. Please move your keyword "raintree pest control" closer to the end.Prominence must be decreased close to 10%.

          2. Meta Keywords Tag Optimization Rate 20.1%

          27 words are used in meta keywords tag.
          This number of words is too big. You must use less text in your meta keywords tag. The total number of words must be close to 16.

          Keyword Density: the keyword density in the meta keywords tag for the keyword "raintree pest control" is 0%.
          Compose your meta keywords so that keyword density for "raintree pest control" is close to 3.4%.

          Keyword Prominence: the keyword prominence in meta keywords for the keyword "raintree pest control" is 0%.
          In your page's meta keywords, prominence for the keyword "raintree pest control" should be 15%.

          3. Body Text Optimization Rate 14.4%

          175 words are used in body.
          This number of words is too small. You must add some text to the body of your page. The total number of words must be close to 935.

          Keyword Density: the keyword density in body text for the keyword "raintree pest control" is 3.4%.
          This keyword density is too big. Please use your keyword "raintree pest control" less often to decrease keyword density close to 0.4%.

          Keyword Prominence: the keyword prominence in body text for the keyword "raintree pest control" is 51%.
          This means that your keyword "raintree pest control" stands too close to the beginning of the document's body. Please move your keyword "raintree pest control" closer to the end.Prominence must be decreased close to 6%.

          4. Anchor Texts Optimization Rate 22%

          28 words are used in anchor texts.
          This number of words is too small. You must add some text to your anchor texts. The total number of words must be close to 213.

          Keyword Density: the keyword density in anchor texts for the keyword "raintree pest control" is 10.7%.
          This keyword density is too big. Please use your keyword "raintree pest control" less often to decrease keyword density close to 0.5%.

          Using Keyword: the number of anchor texts that use the keyword "raintree pest control" is 1.
          This fits optimization requirements.

          I hope this helps..
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    • Profile picture of the author helicopterplt
      Originally Posted by PeterSparks View Post

      Hi helicopterplt,


      that's one crisp and clear design you have there! Nice job.
      I don't get though why you have the opt-in box on the first page on the right side and on all other pages on the left, I'd change that.

      Also the video is a bit lame. Yeah, some music would spice things up but so would a flash instead of a powerpoint presentation.

      Another thing is that the picture on the commercial page is not showing, or maybe it is just an empty place holder - looks kinda odd.

      Just some random thoughts from my side.

      Great side and good luck with future endeavors!
      Hi Peter,
      Thanks for taking the time to take a look at my site.

      I am glad you felt it was clean looking ...that was my goal as their old website was muddled with alot of useless graphics that made the site a lil dark in my opinion (to much green)

      The reason I put the opt-in box in different locations? Well to be honest I went to orkin dot com. One of the largest players in pest control by far and kinda saw how their site was set up. They spend millions in advertising and marketing so my assumption was that they had been testing what worked for years. So i followed their example

      My video is Lame? lol ok ok maybe your right but I am not a video guy. In fact this was the FIRST video I have ever created. Lets hope I only get better at it.

      The picture on the commercial page...I removed it because it wasnt that great of quality. I am currently just marking the place and looking for a substitute picture ...

      Thanks again for taking a look and appreciate all the feedback
      Chad
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  • Profile picture of the author Alfred Shelver
    I love the site.

    The Opt-In changing sides I like that it feels right to me.

    My only critique is what are you doing for SEO purposes?

    Your domain name is more a brand name than good for SEO e.g. atlantapestcontrol.com would be great.

    Articles that would target keywords where would you put new content?

    Thats allI can see that is worth commonting on there is no obvious things on the site showing me you are targeting SEO to get top google rankingd for the site.
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    • Profile picture of the author Shaun OReilly
      Congratulations on producing a site with decent graphic
      design.

      It looks good.

      Here's a vital point for improvement:

      What's the most wanted action (MWA) for the homepage?

      What is the action you most want to want your visitor to
      take?

      At the moment, there are too many call-to-actions on the
      homepage (call the office, complete the webform, schedule
      a free home inspection, watch the YouTube video, etc).

      Decide which ONE action your client most wants people to
      take and then focus the page on moving them to take that
      action.

      If you primarily want them to complete the webform then
      emphasize the opt-in box. E.g. use a dark green background
      so the webform pops off the page even more.

      If you primarily want them to call first, then focus your
      page on getting them to take that ONE action.

      The danger with asking for too many call to actions is that
      people get confused and few end up doing any of them.

      I hope you find this useful.

      Dedicated to your success,

      Shaun
      Signature

      .

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      • Profile picture of the author helicopterplt
        Originally Posted by Shaun OReilly View Post

        Congratulations on producing a site with decent graphic
        design.

        It looks good.

        Here's a vital point for improvement:

        What's the most wanted action (MWA) for the homepage?

        What is the action you most want to want your visitor to
        take?

        At the moment, there are too many call-to-actions on the
        homepage (call the office, complete the webform, schedule
        a free home inspection, watch the YouTube video, etc).

        Decide which ONE action your client most wants people to
        take and then focus the page on moving them to take that
        action.

        If you primarily want them to complete the webform then
        emphasize the opt-in box. E.g. use a dark green background
        so the webform pops off the page even more.

        If you primarily want them to call first, then focus your
        page on getting them to take that ONE action.

        The danger with asking for too many call to actions is that
        people get confused and few end up doing any of them.

        I hope you find this useful.

        Dedicated to your success,

        Shaun
        Hey Shaun,

        Thanks for the feedback.

        You make a great point. There really is to much going on. I am going to try to make my call to action more clear. I guess the most wanted response is for them to call and schedule and inspection....If this is the case is their even a need for the opt-in form?

        The reason the call to action is the way it is "call for immediate attention or fill in the form below" is because of orkin dot com ...I figured orkin had split tested their page with all the money they dump into advertising and marketing. But this could be a false assumption.

        I think giving away a free report with the opt in is a good idea ...I am going to see what I can come up with for a "e-report" ..but in your opinion is this adding confusion to my call to action?

        Thanks again for taking the time to take a look at the sight. I have read many of your post on the warrior forum and I think you give excellent advice ..appreciate it.

        chad
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        • Profile picture of the author Shaun OReilly
          Originally Posted by helicopterplt View Post

          Hey Shaun,

          Thanks for the feedback.

          You make a great point. There really is to much going on. I am going to try to make my call to action more clear. I guess the most wanted response is for them to call and schedule and inspection....If this is the case is their even a need for the opt-in form?

          The reason the call to action is the way it is "call for immediate attention or fill in the form below" is because of orkin dot com ...I figured orkin had split tested their page with all the money they dump into advertising and marketing. But this could be a false assumption.

          I think giving away a free report with the opt in is a good idea ...I am going to see what I can come up with for a "e-report" ..but in your opinion is this adding confusion to my call to action?

          Thanks again for taking the time to take a look at the sight. I have read many of your post on the warrior forum and I think you give excellent advice ..appreciate it.

          chad
          Hi Chad,

          With client sites, there are often multiple potential actions
          that a visitor can take - especially on the homepage.

          Oftentimes, the client doesn't want to have an IM-style
          lead generation page that's focused just on getting the
          sign-up.

          In that case, try to identify the most important action that
          they want the visitor to take, and then use your skills to
          make sure that that particular element is given prominence
          on the page.

          In fact, you want it to be above the fold and literally jump
          off the page.

          (A little test I do, is to stand a few feet away from the
          computer screen and then see which element my eye is
          naturally drawn too).

          Use your impressive design skills to give prominence to
          the one action element.

          I hope that clarifies things for you.

          P.S. Thanks for the compliment - I appreciate it.

          Dedicated to your success,

          Shaun
          Signature

          .

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          • Profile picture of the author helicopterplt
            Originally Posted by TheGlobber View Post

            First of all your website looks fantastic. Really good designing skills..

            But..

            I might be wrong on this one but its just the general feeling i get:

            If it was a website about Saving the Environment, I would give you a A+ no doubt.

            But it is a website about Tree Pests.

            You need to emphasize the Killing of the Tree Pests more and Saving the Environment less. I know that most people nowadays are into Green, Ecology etc but this a website about a company offering its services on a problem.

            The problem in this case is to "terminate" some bugs. That should be the main focus and NOT how Green the service is.

            You should first show the buyer the solution to his/her problem and then add as an extra that the solution is also green instead of focusing on the solution being green from the beginning.

            In addition, as some other members said, you should call the buyer into action on your main page. Change the contact form to something more capturing..
            Hey TheGlobber,

            Thank you for taking the time to review the site.

            What you said makes alot of since. I should put more emphasis on the service we provide and not so much on how we go about doing it.

            I am going to be rewriting the content soon to add more emphasis on getting rid of pest.

            Thanks for the advice
            Chad

            Originally Posted by brucerby View Post

            You did a nice job...nice color choice as well...makes one think of 'clean' and eco -friendly service. I would put the FREE OFFER text in large letters in the heading of the Opt-in box instead of burying it at bottom of page.
            _____
            Bruce
            Hey Bruce,

            Thanks for the review. I agree the heading in the opt-in box doesnt really "grab" your attention as mush as it would if it read something like "schedual your FREE inspection now" I am going to change the entire opt in box soon as many warriors have suggested it.

            Thanks for your time
            chad

            Originally Posted by solotr View Post

            I liked the site from a consumer stand point and not IM. The only change I would likely remove the tick boxes and leave a space for direct questions or comments.

            For example: There is a raccoon squatting in my basement, do you handle that? The prospect is telling you the specific problem, which is a more targeted lead.
            Hey solotr,

            Thanks for the review. I am going to add some text fields to the box instead of the tick boxes.

            It is infact a more targeted lead and can provide valuable info as to what people are looking for ...thanks for the advice.

            Originally Posted by Shaun OReilly View Post

            Hi Chad,

            With client sites, there are often multiple potential actions
            that a visitor can take - especially on the homepage.

            Oftentimes, the client doesn't want to have an IM-style
            lead generation page that's focused just on getting the
            sign-up.

            In that case, try to identify the most important action that
            they want the visitor to take, and then use your skills to
            make sure that that particular element is given prominence
            on the page.

            In fact, you want it to be above the fold and literally jump
            off the page.

            (A little test I do, is to stand a few feet away from the
            computer screen and then see which element my eye is
            naturally drawn too).

            Use your impressive design skills to give prominence to
            the one action element.

            I hope that clarifies things for you.

            P.S. Thanks for the compliment - I appreciate it.

            Dedicated to your success,

            Shaun
            Hello again Shaun,

            Thanks for taking the time to post again.

            I get what you are saying about making my most wanted responce to stand out from the rest of the page.

            I guess i am just torn about what response is the most valuable.

            From an internet marketing standpoint I want them to fill in a form ...because its easier to track and show them my marketing results.

            The client probably prefers them to call the office cause its quicker and easier for them to act on leads

            ...so does this mean i should remove the form all together?

            Thanks again for posting. I greatly appreciate the advice
            Chad
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            • Profile picture of the author peter.max
              Originally Posted by helicopterplt View Post

              Hey TheGlobber,

              Thank you for taking the time to review the site.

              What you said makes alot of since. I should put more emphasis on the service we provide and not so much on how we go about doing it.

              I am going to be rewriting the content soon to add more emphasis on getting rid of pest.

              Thanks for the advice
              Chad



              Hey Bruce,

              Thanks for the review. I agree the heading in the opt-in box doesnt really "grab" your attention as mush as it would if it read something like "schedual your FREE inspection now" I am going to change the entire opt in box soon as many warriors have suggested it.

              Thanks for your time
              chad



              Hey solotr,

              Thanks for the review. I am going to add some text fields to the box instead of the tick boxes.

              It is infact a more targeted lead and can provide valuable info as to what people are looking for ...thanks for the advice.



              Hello again Shaun,

              Thanks for taking the time to post again.

              I get what you are saying about making my most wanted responce to stand out from the rest of the page.

              I guess i am just torn about what response is the most valuable.

              From an internet marketing standpoint I want them to fill in a form ...because its easier to track and show them my marketing results.

              The client probably prefers them to call the office cause its quicker and easier for them to act on leads

              ...so does this mean i should remove the form all together?

              Thanks again for posting. I greatly appreciate the advice
              Chad
              I don't think you should remove the opt-in. Come up with the free report and use something like

              "Please complete the form below to get your hands on this FREE Pest Control guide and also get a FREE no obligation consultation with one of our Pest Control Specialists to help find the right solution to your Pest problem". (or something like that)

              At least you get their lead info and they have agreed to a follow up call from your customer.
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    • Profile picture of the author helicopterplt
      Originally Posted by Cathy Shelver View Post

      I love the site.

      The Opt-In changing sides I like that it feels right to me.

      My only critique is what are you doing for SEO purposes?

      Your domain name is more a brand name than good for SEO e.g. atlantapestcontrol.com would be great.

      Articles that would target keywords where would you put new content?

      Thats allI can see that is worth commonting on there is no obvious things on the site showing me you are targeting SEO to get top google rankingd for the site.
      Hey Cathy,

      You love it ? Wow, great complement Thanks so much.

      What am I doing for SEO purposes? Well Im guessing lol. Right now I am just targeting the keyword atlanta pest control. I have it on the first page a couple of times and in the page title. I am using all-in-one seo pluggin for wp and putting this keyword and a few other in the title, tags, and discription. Then I am trying to build some backlinks with the keywords as anchor text.

      Next I plan to target some other location specific keywords by adding additional post then following the same procedure as above.

      You think this is sufficient? I am pretty new to SEO trying to learn as I go.

      My client owns a couple other domains that are more keyword specific but I am unsure how to add them into the campaign as of right now.

      The new keyword specific content would appear as post on the first page?

      Thanks again for taking the time to give me your feedback..Its greatly appreciated.
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    • Profile picture of the author helicopterplt
      Originally Posted by healymedia View Post

      Just a recommendation, take the hyperlink out of your post. You probably don't want your client or any potential future clients following a link back to your post and seeing

      "I am still pretty new to internet marketing so any tips, critiques, or advice is is welcome!"

      The site is very nice though! Excellent work!

      Hey Healymedia... Your right, wouldnt be great for that to come up in the search.

      Can I remove it after the thread dies?

      Thanks for the complement on my work and thanks for the feedback

      Chad
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  • Profile picture of the author Scott Voss
    Congrats on the site and the client!

    The site you put together looks very professional and I am sure that the client is more than pleased with what you put together.

    My one comment is about the lead capture you have. It is not about it switching from one side to the other, I don't see much of a problem with that. If anything, it makes it look more like a custom site than something thrown together from a template farm.

    My concern with the form is what it is asking for. It is a call to action only to schedule an appointment.

    If I am a potential customer and just shopping around, I am probably not going to enter my info because I am essentially committing to the business owner that I want him to come to my house.

    Maybe if you offer more information or the proverbial ethical bribe of a "top ten things you should know before you hire..." type of report.

    The contacts you are getting with this are likely RED HOT, but you are likely missing out on some good leads that just aren't ready for a commitment.

    (sounds more like dating than business, huh?)

    Good job,
    Scott Voss
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    • Profile picture of the author helicopterplt
      Originally Posted by Scott Voss View Post

      Congrats on the site and the client!

      The site you put together looks very professional and I am sure that the client is more than pleased with what you put together.

      My one comment is about the lead capture you have. It is not about it switching from one side to the other, I don't see much of a problem with that. If anything, it makes it look more like a custom site than something thrown together from a template farm.

      My concern with the form is what it is asking for. It is a call to action only to schedule an appointment.

      If I am a potential customer and just shopping around, I am probably not going to enter my info because I am essentially committing to the business owner that I want him to come to my house.

      Maybe if you offer more information or the proverbial ethical bribe of a "top ten things you should know before you hire..." type of report.

      The contacts you are getting with this are likely RED HOT, but you are likely missing out on some good leads that just aren't ready for a commitment.

      (sounds more like dating than business, huh?)

      Good job,
      Scott Voss

      Hey Scott,

      You make a great point. I guess my assumption was that people searching for pest control were looking for immediate attention. (I assume this because when my Wife saw a bug in the house she wanted someone there NOW to solve the problem)

      I also assumed this because this is how orkin uses their opt-in form...However I like the idea of giving away a free report to capture the lead. It makes more since if you think of a customer as "shopping" rather than being "in desperate need" of pest control.

      I am going to work on a free report and see what I can come up with.

      Thanks for taking the time to look at the site and leave me some feedback . I really appreciate it.
      Chad
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  • Profile picture of the author pizzatherapy
    Excellent job.

    I really liked the site. I think you do great work.

    Overall your cliient should be ecstatic with the work you completed for them.

    Your website is better than 99% business websites simply because you have an opt in box on the pages.

    I agree with Scott Voss. (Excellent point Scott).

    However, you are asking customers to schedule service and then opt in. Big mistake IMO.

    I think you need to give people a reason to give you their email addresses. Give away a free report: the top 5 things a home owner can do to get rid of pests. And your report could be slanted with why homeowners need to call a professional. And of course they need to call your clients.

    Once you have them on a list, you can email them specials, discount, more pest reports, and so on.

    Also on the about page, I would use more paragraphs. Break up the long text with paragraphs. It would make the copy easier to read.

    I would recommend alt tags in your images.

    Also, I liked your video, but you do need to have some music and / or a voice over describing the services. That would make your video sizzle.

    You tube can automaically add music to your video. Go to>>> Edit my video>Audio swap> Browse some of the music you can add.

    I would like to know what template you used to create your site and if you created your own headers.
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    • Profile picture of the author helicopterplt
      Originally Posted by pizzatherapy View Post

      Excellent job.

      I really liked the site. I think you do great work.

      Overall your cliient should be ecstatic with the work you completed for them.

      Your website is better than 99% business websites simply because you have an opt in box on the pages.

      I agree with Scott Voss. (Excellent point Scott).

      However, you are asking customers to schedule service and then opt in. Big mistake IMO.

      I think you need to give people a reason to give you their email addresses. Give away a free report: the top 5 things a home owner can do to get rid of pests. And your report could be slanted with why homeowners need to call a professional. And of course they need to call your clients.

      Once you have them on a list, you can email them specials, discount, more pest reports, and so on.

      Also on the about page, I would use more paragraphs. Break up the long text with paragraphs. It would make the copy easier to read.

      I would recommend alt tags in your images.

      Also, I liked your video, but you do need to have some music and / or a voice over describing the services. That would make your video sizzle.

      You tube can automaically add music to your video. Go to>>> Edit my video>Audio swap> Browse some of the music you can add.

      I would like to know what template you used to create your site and if you created your own headers.
      Hello PizzaTherapy,

      Thats an interesting user name Also a great idea for dinner. Nothing like pizza and football on a Saturday. Except maybe throw in a lil internet marketing.

      I am glad you like the site and yes my clients are pretty happy with the over-all look and feel of the site...they are just ready to start seeing some traffic.

      I agree with you about the opt-in ...and love the idea of 5 things you can do to get rid of pest or something like this with a slant towards hiring a professional. Truth is there are alot of pest that are best handled by professionals. I am going to start working on a report immediately.

      I can add music automatically through youtube? Wow I had no Idea, that tip is going to save me alot of time ...I appreciate you pointing that out. Also glad you liked the video..it was my first one EVER and I was kind of proud of it but I am one who believes their is always room for improvement. Of course im going to add some music and they will help AlOT.

      what template did I use ? The site is a wordpress blog. I created my own theme using the theme editor artisteer.. was my first time using it and I got to say I loved its easy of use and functionality.

      I did create my own headers.

      Thanks Pizza for the review you have made some good point and gave some good tips. I appreciate it greatly.

      Chad
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  • Profile picture of the author mkl3377
    Hi helicopterplt,

    I really like the site. Very clean and professional looking.

    To add to what others have said. The way I would do the optin box would be to use it as a survey box. Ask some questions as to what the problem is or leave larger box for the searcher to type in their problem. You do something like "Tell us your Pest problems." or something to that effect. This way you know right off the bat when you call them what they need. Should be easier for your client to close the deal.

    Another thing I would do is to offer a free inspection rather than a free quote. You really dont know the how severe of a problem the client has until you do an inspection and that is what I'm assuming your client is after anyways. So instead of the quote just come right out and ask for the inspection.

    I dont know your clients resources and he may not have the man power to do the free inspections but just a thought.

    lastly, your video. I would drop the video from the home page. They are already there your video serves no purpose currently other then to regurgitate information and make the site run slow. use the video to blast to video sharing sites and get back links and funnel traffic to your main site.

    And the line "Our New Youtube Video for Atlanta Pest Control"

    Did you know that there is a company in Atlanta called "Atlanta Pest Control"?
    www atlantapestcontrol dot com. Are you advertising for the competitor? And you should not have the word "Youtube" on your clients site.

    I hope this helps...
    Signature

    Michael Lee

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    • Profile picture of the author helicopterplt
      Originally Posted by mkl3377 View Post

      Hi helicopterplt,

      I really like the site. Very clean and professional looking.

      To add to what others have said. The way I would do the optin box would be to use it as a survey box. Ask some questions as to what the problem is or leave larger box for the searcher to type in their problem. You do something like "Tell us your Pest problems." or something to that effect. This way you know right off the bat when you call them what they need. Should be easier for your client to close the deal.

      Another thing I would do is to offer a free inspection rather than a free quote. You really dont know the how severe of a problem the client has until you do an inspection and that is what I'm assuming your client is after anyways. So instead of the quote just come right out and ask for the inspection.

      I dont know your clients resources and he may not have the man power to do the free inspections but just a thought.

      lastly, your video. I would drop the video from the home page. They are already there your video serves no purpose currently other then to regurgitate information and make the site run slow. use the video to blast to video sharing sites and get back links and funnel traffic to your main site.

      And the line "Our New Youtube Video for Atlanta Pest Control"

      Did you know that there is a company in Atlanta called "Atlanta Pest Control"?
      www atlantapestcontrol dot com. Are you advertising for the competitor? And you should not have the word "Youtube" on your clients site.

      I hope this helps...
      Hey mkl3377,

      Thanks for taking the time to review the site. I am so glad you found it clean and proffesional looking. That is a great complement for me.

      You are right having the video on the homepage really has no point. It is just a regurgitation of what is already there. I am going to remove it.

      I like the idea of getting more information from the client on what their pest problems are... It would in fact make it easier to close the deal when they were contacted by my client. I am going to try and work that in there.

      Thanks again for the feedback.
      chad
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  • Profile picture of the author bakancs
    5. Meta Description Optimization Rate 42.7%

    24 words are used in meta description.
    This fits optimization requirements.

    Keyword Density: the keyword density in meta description for the keyword "raintree pest control" is 12.5%.
    This keyword density is too big. Please use your keyword "raintree pest control" less often to decrease keyword density close to 3%.

    Keyword Prominence: the keyword prominence in meta description for the keyword "raintree pest control" is 100%.
    This means that your keyword "raintree pest control" stands too close to the beginning of meta description. Please move your keyword "raintree pest control" closer to the end.Prominence must be decreased close to 10%.
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    • Profile picture of the author helicopterplt
      Originally Posted by bakancs View Post

      5. Meta Description Optimization Rate 42.7%

      24 words are used in meta description.
      This fits optimization requirements.

      Keyword Density: the keyword density in meta description for the keyword "raintree pest control" is 12.5%.
      This keyword density is too big. Please use your keyword "raintree pest control" less often to decrease keyword density close to 3%.

      Keyword Prominence: the keyword prominence in meta description for the keyword "raintree pest control" is 100%.
      This means that your keyword "raintree pest control" stands too close to the beginning of meta description. Please move your keyword "raintree pest control" closer to the end.Prominence must be decreased close to 10%.
      Hey bakancs

      Thank you for taking the time to run some analytics on my site. I am curious as to what software(s) you used to generate this information.

      You have provided much information and to be honest I dont know what much of it means. I am going to take some time to read it again and again and do some research on the stuff that isnt familiar to me.

      I love to learn and you have given me alot to look at. Thanks again for the feedback.

      Chad
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      • Profile picture of the author bakancs
        Originally Posted by helicopterplt View Post

        Hey bakancs

        Thank you for taking the time to run some analytics on my site. I am curious as to what software(s) you used to generate this information.

        You have provided much information and to be honest I dont know what much of it means. I am going to take some time to read it again and again and do some research on the stuff that isnt familiar to me.

        I love to learn and you have given me alot to look at. Thanks again for the feedback.

        Chad
        It's Website Auditor from package called SEO Power Suite..
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  • Profile picture of the author cashcow
    I love the design - love it! So clean and uncluttered. I don't thin the video is lame but it definately needs music. The only thing I am wondering is if there are enough "words" on the page for effective SEO?

    Lee
    Signature
    Gone Fishing
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  • Profile picture of the author Tsnyder
    A couple of quick edits are needed on the first page...

    You use the word "pest" a couple times where
    it should be plural... "pests"

    Tsnyder
    Signature
    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author J Bold
    Chad, you know you can use multiquote and then "go advanced" so you can respond to all those posts in one post instead of posting so many times in a row, responding to each post individually.

    But anyway, I disagree with these guys saying it's a big mistake to ask so much in the lead form. You want high quality, hot leads, so keep doing that. For offline business and especially something like pest control where they want the problem solved asap, I think this is more valuable than just a mailing list for people who wanted some "free" thing. You want the opt-in form to capture hot leads that want to spend money, now, in my opinion. So no, I don't think what you're doing is a big mistake, I think it's right on, especially if you've been modeling after other sites. Don't think you really want to give up on those hot leads and your assumption about this particular market shows a lot of thought. I feel like these guys are just thinking of list building in general for any market, but I think hot leads is definitely what you want, here.

    If you wanted to get a higher volume of lukewarm leads who you could try to market to later, you could just have an exit pop up just getting their name and email for some free thing like an ebook, tips on how to reduce pests on your own, free phone consultation, etc.
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    • Profile picture of the author helicopterplt
      Originally Posted by cashcow View Post

      I love the design - love it! So clean and uncluttered. I don't thin the video is lame but it definately needs music. The only thing I am wondering is if there are enough "words" on the page for effective SEO?

      Lee
      Hey thanks so much for that feedback. Its a HUGE compliment in my book and I appreciate you taking the time to leave it.

      As far as SEO. I am wondering the same thing. My hopes are that by adding keyword rich post to the site at a later date I can improve the SEO. But this is still something I am learning about.

      Thanks for the feedback
      Chad

      Originally Posted by Tsnyder View Post

      A couple of quick edits are needed on the first page...

      You use the word "pest" a couple times where
      it should be plural... "pests"

      Tsnyder
      Your right, I am going to take a look at that. Thanks for bringing it to my attention and thanks for taking the time to review.

      Chad

      Originally Posted by redicelander View Post

      Chad, you know you can use multiquote and then "go advanced" so you can respond to all those posts in one post instead of posting so many times in a row, responding to each post individually.

      But anyway, I disagree with these guys saying it's a big mistake to ask so much in the lead form. You want high quality, hot leads, so keep doing that. For offline business and especially something like pest control where they want the problem solved asap, I think this is more valuable than just a mailing list for people who wanted some "free" thing. You want the opt-in form to capture hot leads that want to spend money, now, in my opinion. So no, I don't think what you're doing is a big mistake, I think it's right on, especially if you've been modeling after other sites. Don't think you really want to give up on those hot leads and your assumption about this particular market shows a lot of thought. I feel like these guys are just thinking of list building in general for any market, but I think hot leads is definitely what you want, here.

      If you wanted to get a higher volume of lukewarm leads who you could try to market to later, you could just have an exit pop up just getting their name and email for some free thing like an ebook, tips on how to reduce pests on your own, free phone consultation, etc.
      Hey redicelander,

      Thanks for letting me know about the Mulit-quote option. It is strange that I never even noticed that button before you mentioned it. Just goes to show you that the simplest solutions are often right in front of your eyes. Thats gonna save me some time. Thanks

      Also, I am glad you posted your feedback on the opt-in form. I was beginning to feel like I was headed the wrong direction with it but you bring up some great points.

      I do feel for my clients capturing hot leads is more important than building a huge email list as they have no "upsale" they simply provide a service.

      I love the idea of an exit pop-up that offers some free report. If they are leaving the site anyway there is no harm in one last effort to get some type of info from them.

      Thanks so much for the feedback and advice.
      Chad
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      • Profile picture of the author ZaraK
        The design is really, really nice as others have said. Clean and crisp.

        But all the language, not just on the front page, is bothering me. It's a bit stilted, and also suffers from odd usage of tense, subject/verb agreement and plurals here and there. If you have the wherewithal, I would suggest letting a professional editor take a look at it.
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        • Profile picture of the author Enfusia
          Hi, here's what I see.

          1. Sharing your home with pest. You may wish to think about with a pest or with pests it does not sound like correct English. But English is my second language I speak American.

          2. You're confusing you visitors with 2 call to actions on the same page. You may wish to pick one and drive it.

          3. If possible get the frogs eyes photo shopped to be looking at the opt in form to draw the visitor to it.

          4. Split test your home/landing page with opt in vs phone number and then test that against both on the page at the same time. We all have opinions but results are worth hundreds of opinions including mine on #2 above.

          5. You're not clearly stating your USP (unique selling proposition). You're not telling me clearly how you're going to benefit me. You're giving me features but I don't buy features I buy stuff that's going to benefit me, make me better, give me something the other guy won't ect.. I.E. I'm your customer what do I get?

          6. If you do stay w/phone at bottom I would all cap bold the word FREE

          7. I believe the gentleman's name was Scott that said if you want them to opt in give em a freebie, couldn't agree more.

          8. Sorry but if you're optimized for a keyword I don't know what it is.
          Because you site looks great but if you don't get no eyeballs on it it's a diamond in a safe.

          Patrick
          Signature
          Free eBook =>
          The Secret To Success In Any Business
          Yes, Any Business!
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  • Profile picture of the author sweetblue
    Banned
    [DELETED]
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    • Profile picture of the author AndrewCavanagh
      Instead of
      Pest
      it should probably be
      pests

      Also it might read better and get more attention from your visitors if you're more specific about the type of pests...

      cockroaches, termites, mice etc.
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    • Profile picture of the author cbm
      Very nice looking site, agree with most of what the others have said so far. Just thought I'd add that I happened to look at it in Internet Explorer 7 and it's a bit skewed in that browser; some of the images and text are pushed up and overlapping the border of the opt-in form in places. Might be worth looking into. =)

      Good luck!
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    • Profile picture of the author helicopterplt
      Originally Posted by ZaraK View Post

      The design is really, really nice as others have said. Clean and crisp.

      But all the language, not just on the front page, is bothering me. It's a bit stilted, and also suffers from odd usage of tense, subject/verb agreement and plurals here and there. If you have the wherewithal, I would suggest letting a professional editor take a look at it.
      Hey Zarak,

      Thanks for taking the time to read some of the content on the site. I agree with you some of the wording is poor. I only wrote the content for the first page. The rest was on the clients site prior to the new design.

      Sharing your home with pest..should be pests for sure. Don't know how I missed that. Thanks for pointing it out.

      Originally Posted by Enfusia View Post

      Hi, here's what I see.

      1. Sharing your home with pest. You may wish to think about with a pest or with pests it does not sound like correct English. But English is my second language I speak American.

      2. You're confusing you visitors with 2 call to actions on the same page. You may wish to pick one and drive it.

      3. If possible get the frogs eyes photo shopped to be looking at the opt in form to draw the visitor to it.

      4. Split test your home/landing page with opt in vs phone number and then test that against both on the page at the same time. We all have opinions but results are worth hundreds of opinions including mine on #2 above.

      5. You're not clearly stating your USP (unique selling proposition). You're not telling me clearly how you're going to benefit me. You're giving me features but I don't buy features I buy stuff that's going to benefit me, make me better, give me something the other guy won't ect.. I.E. I'm your customer what do I get?

      6. If you do stay w/phone at bottom I would all cap bold the word FREE

      7. I believe the gentleman's name was Scott that said if you want them to opt in give em a freebie, couldn't agree more.

      8. Sorry but if you're optimized for a keyword I don't know what it is.
      Because you site looks great but if you don't get no eyeballs on it it's a diamond in a safe.

      Patrick
      Hey Patrick,

      I appreciate all your feedback.

      1. Your right it should read sharing with...pests...can't beleive i over looked this ...twice in fact once on that page and again in the video. Thanks for pointing it out.

      2. A couple have people have pointed out that my call to action is confusing. I modeled it after orkin's website and they have similar wording.
      The call to action is schedual an inspection and I was trying to provide 2 ways to do it...Call if your in immediate need. Or fill in the form if you want to wait a bit. I guess this needs some work just not sure how to remedy it. If i just push them to call then there is no need for an opt in at all...So I am a bit unsure about how to solve the problem.

      3. Thats a great idea. I no photo shop pro but ill see what i can do.

      4. Again good point i need to split test this. Just gotta get traffic coming first so i can get some data.

      5. USP is another useful thing you point out. I thought the bullet points under "let rain...protect your home" was pointing out the benefits ...but now i see its missing a "hook" ...Ill work on it.

      6. I agree ill change that.

      7. Scott left some great advice and I am taking it into account.

      8. I am aiming for the keyword pest control atlanta ...but obviously I am missing something.

      Thanks for the feed back you have given me alot to think about and revise I greatly appreciate it.
      Chad

      Originally Posted by sweetblue View Post

      nice blog. simple blog but I don't see you use readmore facility.
      you might have your own reason.
      Hey sweetblue,

      Thanks for taking the time to review the site. Forgive me for my ignorance but I have no idea what you mean by readmore facility?

      Chad
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  • Profile picture of the author Mike Adams
    @helicopterplt Right, resize the actual image in an editor, WordPress just scales the image down thus making the browser load the entire 1000+px image.
    Signature
    P.S. If you found my post useful, please click the "Thanks" button below...
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  • Profile picture of the author thinkrich
    I like the site design itself. Clean and uncluttered.


    WIIFM?
    That's the first question whenever someone lands on a site.

    If they don't know why the are there, then they will close the site.

    Building a site like this is actually NO different to an IM mini-site.
    Remember AIDIA - the age-old proven formula for advertising and site building:
    A Attention - grab their attention immediately with a strong, compelling opening statement to emphasise a problem.

    I Interest - Grab the visitor's interest by pointing out scenarios which they might find themselves in and offer a solution further down.

    D Desire - Give them a strong reason to WANT this , especially in preference to a competitor.

    A Action - Get them to do something before they leave the page. In this case, get the free guide that emphasises why they need this service and when.


    The main landing page should give information on what, why, when & how
    What: What are the bugs that are sharing the home?
    Why: Why the visitor should choose them over a competitor.
    When: Scheduling a service is good, but that needs to be done *after* the visitor has been properly informed. A free report is the best option to give them more information and to link back to the site for the service booking.
    How: How to... make a booking, find out more information, how to check if they have any of the bugs that are mentioned (example: rodent droppings), plan a regular servicing for follow up & maintenance treatments.

    Hint: Spiders are often a problem from mid-spring thru the warmer months. It is best to have a spider treatment in early to mid spring EVERY year (repeat business).

    ATLANTA & surrounding districts should be emphasised so that the visitor knows that the site refers to that area.

    Spacing & paragraphing on other pages. Should put in paragraph line breaks to separate them more.

    Newsletter:
    Following up from the Free guide (most likely a .pdf) they can print out and come back to the site to schedule a booking/quote, the newsletter will discuss times of the year when particular pests are a problem and that the customer should consider the service again. Can also keep them updated on such things as new laws, newer cleaner pest control products, environmental concerns etc...

    You can actually make a living from doing similar services for multiple offline businesses.
    a) Make them a website and maintain it.
    b) Compile an electronic newsletter for each client and charge them a monthly fee.

    I know a marketer (possibly a Warrior Member) who has 6 offline clients that he works with and those 6 clients paid off his mortgage, so it CAN be done!

    I assume the Aweber optin on the site is your own account, so you have the ability to have multiple newsletters for offline clients from your Aweber account.
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  • Profile picture of the author ewenmack
    Hey Chad, Ewen here.

    Four things to adjust for better results...

    #1 Make the ph number bigger and bolder

    #2 Replace the 4 tick spaces below the opt-in form.

    Instead have three little boxes where they can leave answers.

    Those answers will be gold because you find out what their concerns,
    pains, wants and un-answered questions are.

    You then can feed back, into the site, their emotional language they use.

    Answer common questions which pop-up.

    The first box will ask "What Is Annoying You The Most?

    Second box "What Do You Want The Most"

    Third box "What Are The Questions You Haven't Had Answered?"

    #3 Have those question boxes there permantly to gather information.

    Therefore you will be always tweaking the landing page to give
    your clients customers the best experience they ever had.

    #4 You may want to do a 3 way test too.
    This would be...as is...without the name capture...without the call in number.

    Test only one element at a time.

    Good catching up with you again,

    Ewen

    Originally Posted by helicopterplt View Post

    Hey fellow warriors.

    I love this forum and the great people who contribute here.

    I just built a wp blog for an offline client and would love some reviews...

    I am still pretty new to internet marketing so any tips, critiques, or advice is is welcome!

    Thanks for your time
    Chad

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    • Profile picture of the author helicopterplt
      Originally Posted by thinkrich View Post

      I like the site design itself. Clean and uncluttered.


      WIIFM?
      That's the first question whenever someone lands on a site.

      If they don't know why the are there, then they will close the site.

      Building a site like this is actually NO different to an IM mini-site.
      Remember AIDIA - the age-old proven formula for advertising and site building:
      A Attention - grab their attention immediately with a strong, compelling opening statement to emphasise a problem.

      I Interest - Grab the visitor's interest by pointing out scenarios which they might find themselves in and offer a solution further down.

      D Desire - Give them a strong reason to WANT this , especially in preference to a competitor.

      A Action - Get them to do something before they leave the page. In this case, get the free guide that emphasises why they need this service and when.


      The main landing page should give information on what, why, when & how
      What: What are the bugs that are sharing the home?
      Why: Why the visitor should choose them over a competitor.
      When: Scheduling a service is good, but that needs to be done *after* the visitor has been properly informed. A free report is the best option to give them more information and to link back to the site for the service booking.
      How: How to... make a booking, find out more information, how to check if they have any of the bugs that are mentioned (example: rodent droppings), plan a regular servicing for follow up & maintenance treatments.

      Hint: Spiders are often a problem from mid-spring thru the warmer months. It is best to have a spider treatment in early to mid spring EVERY year (repeat business).

      ATLANTA & surrounding districts should be emphasised so that the visitor knows that the site refers to that area.

      Spacing & paragraphing on other pages. Should put in paragraph line breaks to separate them more.

      Newsletter:
      Following up from the Free guide (most likely a .pdf) they can print out and come back to the site to schedule a booking/quote, the newsletter will discuss times of the year when particular pests are a problem and that the customer should consider the service again. Can also keep them updated on such things as new laws, newer cleaner pest control products, environmental concerns etc...

      You can actually make a living from doing similar services for multiple offline businesses.
      a) Make them a website and maintain it.
      b) Compile an electronic newsletter for each client and charge them a monthly fee.

      I know a marketer (possibly a Warrior Member) who has 6 offline clients that he works with and those 6 clients paid off his mortgage, so it CAN be done!

      I assume the Aweber optin on the site is your own account, so you have the ability to have multiple newsletters for offline clients from your Aweber account.
      Hey thinkrich,

      I want to thank you for taking the time to write up all that advice. I have read it a few times now with my site in mind and have decided to rewrite the content on the home page...

      I like the way you laid it out and Im gonna try to follow these guides.

      Thanks again for the advice.
      Chad

      Originally Posted by ewenmack View Post

      Hey Chad, Ewen here.

      Four things to adjust for better results...

      #1 Make the ph number bigger and bolder

      #2 Replace the 4 tick spaces below the opt-in form.

      Instead have three little boxes where they can leave answers.

      Those answers will be gold because you find out what their concerns,
      pains, wants and un-answered questions are.

      You then can feed back, into the site, their emotional language they use.

      Answer common questions which pop-up.

      The first box will ask "What Is Annoying You The Most?

      Second box "What Do You Want The Most"

      Third box "What Are The Questions You Haven't Had Answered?"

      #3 Have those question boxes there permantly to gather information.

      Therefore you will be always tweaking the landing page to give
      your clients customers the best experience they ever had.

      #4 You may want to do a 3 way test too.
      This would be...as is...without the name capture...without the call in number.

      Test only one element at a time.

      Good catching up with you again,

      Ewen
      Hey Ewen,

      Good to hear from you again and thanks for taking the time to review my site.

      I love the 3 questions you proposed in here. Your right with those 3 questions i can gain alot of valuable information ...not only for that specific lead but for the entire mindset of a pest control customer...great stuff ...Im going to change the form and add those questions

      Thanks so much for the input.
      Chad
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  • Profile picture of the author bakancs
    And another thing...

    If this business is located in Atlanta, I would register a domain like raintreepestcontrolatlanta dot com.. With domain like that you could do some geo targeting and exploit Google maps too...
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  • Profile picture of the author TheGlobber
    First of all your website looks fantastic. Really good designing skills..

    But..

    I might be wrong on this one but its just the general feeling i get:

    If it was a website about Saving the Environment, I would give you a A+ no doubt.

    But it is a website about Tree Pests.

    You need to emphasize the Killing of the Tree Pests more and Saving the Environment less. I know that most people nowadays are into Green, Ecology etc but this a website about a company offering its services on a problem.

    The problem in this case is to "terminate" some bugs. That should be the main focus and NOT how Green the service is.

    You should first show the buyer the solution to his/her problem and then add as an extra that the solution is also green instead of focusing on the solution being green from the beginning.

    In addition, as some other members said, you should call the buyer into action on your main page. Change the contact form to something more capturing..
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  • Profile picture of the author Bruce NewMedia
    You did a nice job...nice color choice as well...makes one think of 'clean' and eco -friendly service. I would put the FREE OFFER text in large letters in the heading of the Opt-in box instead of burying it at bottom of page.
    _____
    Bruce
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  • Profile picture of the author solotr
    I liked the site from a consumer stand point and not IM. The only change I would likely remove the tick boxes and leave a space for direct questions or comments.

    For example: There is a raccoon squatting in my basement, do you handle that? The prospect is telling you the specific problem, which is a more targeted lead.
    Signature

    "It is better to have a permanent income than to be fascinating" ~ Oscar Wilde

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  • Profile picture of the author TyBrown
    Ethical bribe to encourage an opt in? It feels like I'm committing to the company (Schedule Service Now) by entering my name instead of simply getting more info.
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  • Profile picture of the author b.super13
    I agree with healymedia - site is great - but yes, take that link out

    P.S. can I have that template for that wp site - very well done
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    • Profile picture of the author helicopterplt
      Originally Posted by mikebrooks View Post

      I didn't see the video but if you're still looking for music, i love freeplaymusic dot com. lot of great stuff there.

      I just did a video for a pest control place myself.
      Hey Mike,

      Yeah I took the video off of the home page ...was redundant....but thanks much for that music site ...im going to check it out...

      Would love to see your video ...your not in my area are ya ?

      Originally Posted by b.super13 View Post

      I agree with healymedia - site is great - but yes, take that link out

      P.S. can I have that template for that wp site - very well done
      Hey b.super ..thanks for the coments...lol i should have acted sooner on removing that link ...my client just called and said he read my warrior forum post ..turned up on page 5 of a google search...He loved the feedback though so its all good...It is now removed.

      PS. sure pm your email ...
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      • Profile picture of the author mikebrooks
        Here is the video I did the other day. These are just quickie promos that I do as an add on to the other services I provide my clients.


        I am not in your area. but even if we were in the same town, I'd be more than happy to help. I don't care what the pundits say... there's more than enough work for all of us.


        Originally Posted by helicopterplt View Post

        Hey Mike,

        Yeah I took the video off of the home page ...was redundant....but thanks much for that music site ...im going to check it out...

        Would love to see your video ...your not in my area are ya ?
        Signature

        Mike Brooks
        Affiliate/JV Manager for Job Crusher
        IMPartnerPro.com

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      • Profile picture of the author Pam M
        Hi Chad,

        I agree with others - you've created a super site. I've
        been following along with interest the comments and
        opinions about the opt-in, whether you should offer
        an ethical bribe in the way of a free report or have a form
        for a call back or quote. Great points in favor of each,
        I think.

        Did you decide not to have an opt-in at all except for
        the contact us page? I see now there isn't one on
        the home page. Just curious about how you made your
        decision...

        Best,
        Pam
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    • Profile picture of the author apatra
      thanks for the forum the site is spectacular and awesome i love the site arrangement and content
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  • Profile picture of the author Scott Voss
    Wow!!!!!!!!!

    That is crazy, but cool that your client caught the forum chatter!!!! WOW

    Time to start using an alias around here.
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  • Profile picture of the author theprofitguru
    Nice site. What theme did you use? I suggest cleaning up your title tag and since you want to optimize your site for pest control add a pest control page. Is this your company or a client's. Since the site talks about Green pest control, it would be good for the owner of the site to join NPMA and become Quality Pro Green certified. I used to be an sales & marketing executive with a major pest control company in Atlanta. Hope this helps.
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    • Profile picture of the author helicopterplt
      Originally Posted by theprofitguru View Post

      Nice site. What theme did you use? I suggest cleaning up your title tag and since you want to optimize your site for pest control add a pest control page. Is this your company or a client's. Since the site talks about Green pest control, it would be good for the owner of the site to join NPMA and become Quality Pro Green certified. I used to be an sales & marketing executive with a major pest control company in Atlanta. Hope this helps.

      Hey Profit guru,

      Thanks for taking the time to review the site... It is a clients site...but i will mention NPMA and Quality Pro green to them...

      I created my own them using the them editor artisteer. Was my first time using this program and it worked like a charm

      Good to see another warrior from atlanta... U miss the pest industry?

      Chad
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  • Profile picture of the author Vincenzo Oliva
    I love the frog, it really jumps out at you. I haven't read through all the comments but 1 thing I might point out that will definitely increase your opt-ins is having a strong benefit/call to action. Instead of "Schedule Service"/"Get Started" should be more like:

    "Rid Your Home of Annoying Pests Today" /"Get Started Now" Always remind them of the pain or the promise of a benefit at the point of conversion.
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  • Profile picture of the author tgglenn
    Helicopterplt, I also like your site and agree with a lot of the other posts. However, I currently work in pest control and interact with customers daily. My first observation and from one of the posts concerning the frog. This is some very poisonous species from the rain-forests in South America I think, and not a problem in the States. One poster even commented about getting rid of tree pests...huh?? My customers aren't into "cute" frogs! They are either scared to death or grossed out by the sight of any household pests, especially spiders or German cockroaches.

    On to my thought on this, an animated spider hanging and possibly bouncing up and down on a single thread of webbing over the opt-in might work. Or maybe a crawling roach that crosses a line of pest control chemical and then flips over on his back dying. USP...."WE DRAW THE LINE ON PESTS" or something similar.

    Termites...Pictures are good, but not of termites just by themselves. Show some damage caused by them, maybe under your picture. Most people don't understand the damage they can cause, and the expense involved in fixing the damage. You might incorporate this into your video also. I think the video could be used to show people the reasons for having pest control. It's just like insurance, it solves a potential problem and gives peace-of-mind to the homeowner.

    P.S. The frog is cute, though!!!!
    7050aede-81f0-4f25-83e1-ce08087a4ac2
    1.03.01
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  • Profile picture of the author iw433
    SEO, SEO. Find some good seo plugins it will do wonders. Get the "platinum-seo plugin".
    Signature

    Bill Skywalker Edwards
    Address-O-Lite

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  • Profile picture of the author Quentin
    I use the hubspot web site grader to check how my sites are performing and here is the overview of your site.

    atlantapestcontrol.com | Website Grader Report

    Lots of things you can fix to make it a lot better.

    The first thing I would do is fix your metta tags, titles and descriptions, add alt tags to your images.

    Fix the 301 redirect and add a blog.

    Quentin
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