AdWords keyword tool vs search-based keyword tool

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Google AdWords keyword tool: https://adwords.google.com/select/KeywordToolExternal
Google search-based keyword tool: Search-based keyword tool

Last week I spent a couple of days doing a lot of keyword research using the AdWords keyword tool, which many IM guides have recommend as a keyword research tool among the free ones available.

I came across some great keyword phrases using AdWords keyword tool, which I then planned to use in order to make some sales. But I came across a problem when I started testing out the exact same keyword phrases in the Google search-based keyword tool.

For example, "hotels in oxford centre", according to the AdWords keyword tool, gets an overall 2900 searches per month. But the SK tool says it gets 33. I was reading a blog post a minute ago by a guy saying he ranked #3 for a keyword phrase with an apparent 18'000 EXACT searches per month, but received far less than a 1% click rate.

Has anybody got any theories on the massive difference in results between these two keyword tools? I still consider myself a newbie, maybe there are some obvious facts I'm missing.
#adwords #keyword #searchbased #tool

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