I do speak for myself, but I rather suspect perhaps for some others too, in sharing these thoughts with you Big Gurus:
- Your products rarely deliver anything truly and radically new and unknown. Most of what you offer is the same-old same-old: choose a good domain name, do good keyword research, do good SEO, write good articles - then bookmark and backlink the dickens out of your site(s). Now and then, you do tuck in a relatively little-known tactic that can marginally justify the cost of your package and the hassle of wading through countless upsells and exit stop signs. But not often.
- Your hype and hysteria - and your Black- and Gray-Hat marketing tactics and ethics - may work on the apparently endless supply of gullible brand-newbies and slow-to-learn "offer" addicts, but for most of us, you're simply making cynics out of us. Once bitten, twice shy. "Fool me once, shame on you - fool me twice, shame on me."
- One of my biggest personal disappointments is to discover that some of the gurus I learned to trust for their high ethics and refusal to sell out have lately taken to using their mailing lists to endorse these big product launches that use almost embarrassingly questionable tactics. To you I ask, "If what got you where you are really worked and still works, are you suddenly in such financial straits that you need to turn to supplementing with affiliate income from these Product Launchers who use tactics often clearly unethical?" Or is it more related to Gordon Gekko's axiom: "Greed is good"?
- Guru Guys and Gals, you think you're reeling me in with your endless photos of a life filled with Lamborghinis, Mansions, Yachts, and conspicuous excess. Speaking for myself, that whole approach leaves me cold. Don't promise me $1,743,255.92 per day with 27 page inches of sales screen shots. Show me a way that, with plenty of hard work on my part, I can earn an honest $100 a day, $5,000 a month, or $100,000 a year. Get real. Times are tough out here. I'm not looking to be Bill Gates or Donald Trump. I'm looking to be able to pay all my bills on time, be debt free, and have a little left to go a few places, dote on my descendants, and not live in fear of a medical emergency.
- Like many, I subscribe to various Internet Marketer mailing lists. That list is getting steadily smaller. Any time one of my core, dependable "personal gurus" starts hawking me the latest Big Launch, I unsubscribe. Still, a small handful I continue reading - they offer consistent value, don't try to sell me with every post, and demonstrate real integrity. I will read everything they write and buy anything they offer. If they've consistently given me nothing but high-quality nutrition (plus tiramisu for dessert) till now, I'll assume I can depend on more of the same with any new offer.
- Most of us who belong to WF, I want to believe, are hungry for integrity in Internet marketing. We want not the latest "shiny things," as one marketing leader calls them, but something that with some effort on our part will produce, not a "tidal wave" or "flood" of income but a steady, growing revenue stream. If with time and effort, we can build it into something floody or tidal wavy, so much the better. Please consider or reconsider the most powerful Internet tactic of all - one that so many of you are leaving on the table but that ultimately is irresistible: simple, unwavering honesty.