Video on demand sites: subscriptions or pay/download

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I want to offer online instructional videos on my site but am unsure which is the better method: offering subscriptions with varying degrees of access and prices or a simple pay per download system. I conducted a survey of our customers and the answers were 2:1 in favor of pay per downloads. However, it seems many experts prefer subscriptions. Anyone tried both?
#main internet marketing discussion forum #demand #pay or download #sites #subscriptions #video
  • I run a site that trains people how to use a popular CMS. We are launching a PRO SERIES and making it a paid members only/subscription area of the site.

    In order to protect your videos IF you provide downloads, then you'll need some sort of DRM software. We're looking into this but not too enthralled with the idea. It's easier to provide an online members area.
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    • Thanks. What do you see as the pros and cons of each in your decision making?
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  • Are you designing the subscription video features yourself or do you have a company you'd recommend doing it for you? Thanks.
  • "Are you designing the subscription video features yourself.."

    Can you clarify that? What do you mean? :-)
  • Did you code your own site to implement the video features/subscription/shopping cart or do you use a web design company?
  • I recorded the videos, built the site and SEO'd the whole thing in 3 weeks.

    Use a CMS like, Joomla if you are building an actual website. Wordpress is for blogging and is not as flexible as Drupal or Joomla. It's "easier" to use but as you grow you'll want the flexibility down the road.
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    • That's very impressive that you did it yourself! I've never used Joomla; although I have used Wordpress. Is it something an html-ignorant person could learn quickly or am I better off hiring someone?
  • Joomla, being the most powerful and popular CMS on the planet is easy to use once you wrap your head around how it works (Similar to the first time you install a new WP theme and have to noodle through the widget placement and menus).

    There is no need to know HTML in order to build a Joomla site.

    If you've never built a site and have $100 to spend, you can get a complete 10 page site built using Freelancer.com or something...all you need to do is provide content and hosting.

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    I want to offer online instructional videos on my site but am unsure which is the better method: offering subscriptions with varying degrees of access and prices or a simple pay per download system. I conducted a survey of our customers and the answers were 2:1 in favor of pay per downloads. However, it seems many experts prefer subscriptions. Anyone tried both?