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Do you prefer to send customers to your squeeze page or your sales page?

by Hanz
24 replies
Been reading a few guides and it seems some of them disregard the whole 'squeeze page/opt-in page with free report' and rather they go for the quick sale meaning just send the customer right to the sales letter. Obviously it shows that some people disregard building a relationship with their list and rather would get the sale asap.

The way I see it and based on my experience, marketers generally promote the squeeze page which customers must opt-in to in order to receive their free report. And from there, the marketer builds his relationship with the customer through a series of emails until ultimately sending the customer to the actual sales letter to buy the main product. This is the sales funnel generally used by marketers to great success.

Do you tend to do it any differently and if so, have you had success?
#customers #page #prefer #sales #send #squeeze
  • Profile picture of the author Deepak Media
    Testing is the only solution. When you are selling a info product, optin and send some teaser info and then send them to sales page. It converts better.

    When the audience is looking for instant gratification, then squeeze does not work so well.

    I was promoting a game cpa offer and it converts very well when I send them straight to the sign up page. I also tried sending them to an optin page and then tried to explain the benefits of the game through followups, the conversion sucked.

    Hope that helped.
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    • Profile picture of the author suaveymcsuave
      Originally Posted by Deepak Media View Post

      Testing is the only solution. When you are selling a info product, optin and send some teaser info and then send them to sales page. It converts better.

      When the audience is looking for instant gratification, then squeeze does not work so well.

      I was promoting a game cpa offer and it converts very well when I send them straight to the sign up page. I also tried sending them to an optin page and then tried to explain the benefits of the game through followups, the conversion sucked.

      Hope that helped.
      Hello everyone,

      I couldn't agree more about testing both. In some niches it doesn't make sense to have a list especially if your customers have a simple problem and you just provided the absolute solution.

      -Dave (suaveymcsuave)
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  • Profile picture of the author JennSpencerIM
    I'd test both. You could send to the sales page but have an exit pop-up to sign up for something free via email. Just an idea so you don't have to completely lose email sign-ups if the don't buy right away.
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  • Profile picture of the author sahi
    I use both squeeze page and direct sales page but when sending customers to squeeze page i never use double optin, and as soon as the customer puts in his email, and presses submit button he is instantly directed to the sales page, or download page depending upon whichever strategy i'm using at that time.
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    • Profile picture of the author Charles Amith
      I agree...test it.

      There were times where I really wanted to build a list for certain niches...but things didn't work out. My conversions via squeeze pages sucked and so I switched to straight-up pre-sells for these cases. They worked way better - but I would never have known that if I didn't test.

      With all that being said, if you're in a market that's responsive to squeeze pages and you really want to build a list, then focus on that and test until you feel comfortable with the conversions. If you're doing affiliate promotions, you can also use bonuses to build a list too.

      Charles
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  • Profile picture of the author richgrad
    I've achieved success with both... but at the end of the day, list building is still the way to go... just because you get to build a long-term relationship with people who may become your friends/affiliates/business associates.

    Always be thinking long-term instead of short term...
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    • Profile picture of the author DomenicoGrecojr
      My own tests have shown that displaying the squeeze page first, increases conversions.

      But you need to show the sales letter right after they click on the submit button.

      However, you can ignore the squeeze page and showe the sales letter only, if you are sending traffic from your own list.

      So my tests are:

      1. Show sales letter ==> when emailing your own list
      2. Show squeeze and then sales letter ==> when generating traffic in general
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  • Profile picture of the author Suzy 29
    Generally my squeeze page then they are given the option to go to the sales page and generally the majority go on to the sales page.

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  • Profile picture of the author barbling
    Definitely test. Don't give too many options after a squeeze, however - take control of the experience and send the customer will it will do best (sales page, testimonials section, order section, etc.)
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  • Profile picture of the author Caleb Spilchen
    Hanz,

    Here's an idea:

    If you send them to your squeeze page first, they get on your list, get some free stuff from you, and that makes a connection between you and the person, you've already given them something, and shown them who you are. Then you send them the sales page, because there now a "warm" list member, and will convert better, then if you just sent them to the sales page originally.

    However, in my case; I get them to purchase before getting to opt in, because that means, they want to be on my list..

    Caleb
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  • Profile picture of the author Takuya Hikichi
    I drive all of my traffic to the squeeze page. After I think "they're done" being pitched my own product then I'd start promoting affiliate and related products to the same list. I also do this for affiliate programs.

    I drive all traffic to the squeeze page even if I am promoting is an affiliate product. Then when I think "they're done", I'd promote other affiliate products.
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    • Profile picture of the author jbsmith
      Cold traffic to squeeze page (article resource boxes, PR's, ads, social bookmarks)

      Affiliate traffic to squeeze page

      Warm traffic to sales page (opt-in sequence, list broadcasts, existing customers, and sometimes affiliate traffic depending on the partner and offer)

      I have also been experimenting with different squeeze page formats - traditional as well as some that mix in different forms of content.

      In the end, most of it comes down to the givewaway you are offering.

      Jeff
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  • Profile picture of the author azlanhussain
    I drive my traffic to my review posts on several blogs. With convincing reviews & encouraging comments, it converts pretty easy.
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  • Profile picture of the author moneyblogger1
    Squeeze page for sure......test it but at the end of the day it is far better to build a list...
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    • Profile picture of the author Hanz
      Some great information here. Thanks
      Basically what I was hoping to do was give away a small version of my book. So if somebody opts in to my squeeze page to get the short report, I want to pitch the main book after they get the free short report.

      As sahi was saying, as soon as the customer hits the 'submit' button on the squeeze page to receive their free short report, they are then automatically taken to the sales letter which pitches the full version of the report. It's not something I've tried yet but it seems like a good idea.

      But at the same time, as Caleb is suggesting, when the customer opts-in to the squeeze page to receive their free short report, it's best to take some time to establish a relationship and then direct them to the sales letter so that they might consider purchasing the full version of the report.

      Anyway, it's a matter of testing so I'll see how that goes.
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  • Profile picture of the author Caleb Spilchen
    But at the same time, as Caleb is suggesting, when the customer opts-in to the squeeze page to receive their free short report, it's best to take some time to establish a relationship and then direct them to the sales letter so that they might consider purchasing the full version of the report.
    Ranjit,

    Well... I didn't think of that option, you opt into my list, get a short report, then a teaser, to get you onto the paid list.. mooo hahha.. Good idea

    Caleb
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    • Profile picture of the author Hanz
      Originally Posted by Caleb Spilchen View Post

      Ranjit,

      Well... I didn't think of that option, you opt into my list, get a short report, then a teaser, to get you onto the paid list.. mooo hahha.. Good idea

      Caleb
      I think the concept may only work if the customer actually reads the short report and enjoys it thus motivating them to buy the full version. LOL!
      Most people just download stuff and forget about it.
      That's why I liked sahi's suggestion that it might be more beneficial to direct the customer IMMEDIATELY to the sales letter as soon as they hit 'submit' on the squeeze page to receive their free shortened version of the main guide. They are located to the sales letter which offers them a chance to purchase the full guide. That seems like a really ideal concept.
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  • Profile picture of the author Caleb Spilchen
    In my case... I opt in and probably never dl

    Caleb
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  • Profile picture of the author JJMoney1
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    • Profile picture of the author Hanz
      Originally Posted by JJMoney1 View Post

      For me, it's always a squeeze page. I'd much rather grab a lead and have the chance to market to themin the future than make a one time sale.

      Now, if you have a great converting sales page you can always try and collect the lead after purchase and "have your cake and eat it too"!
      It doesn't have to be a one time sale. If a customer purchases your product and likes it, they'll likely purchase from you again. The way many have their system set up is basically to direct the customer to the sales letter and when the customer purchases, they are given an opportunity to opt-in to your list through the Thank You page or the Download page(however you've set it up) which gives you the chance to pitch additional products or provide tips/tricks in general to help establish the relationship.
      You don't necessarily have to lose a customer.
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    • Profile picture of the author Caleb Spilchen
      JJ;

      Originally Posted by JJMoney1 View Post

      For me, it's always a squeeze page. I'd much rather grab a lead and have the chance to market to themin the future than make a one time sale.

      Now, if you have a great converting sales page you can always try and collect the lead after purchase and "have your cake and eat it too"!
      I consider it this way too though:

      They Buy From Me + Added To My List = Spent Money With Me... Likely to convert on new products

      They Get Free Stuff + Added To My List = Got In For Free.. Less likely to be 'warm to offers'.

      I look at it that way, because someone who spends money with you, and enjoys a product they paid for, is more likely to buy other products from you, and you know they are a paying person. With freebies, you are going to get people that will never spend a penny with you.

      I consider it more valuable to have a list of buyers, then people who got in for free... It's great to have both though

      Caleb
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      Canadian Expat Living in Medellin, Colombia

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      • Profile picture of the author tpw
        I prefer sending people to a sales page, but after years of recommendations to go the other route, I am going to be testing both options against each other in the coming year...
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        • Profile picture of the author Caleb Spilchen
          Originally Posted by tpw View Post

          I prefer sending people to a sales page, but after years of recommendations to go the other route, I am going to be testing both options against each other in the coming year...
          Bill,

          Tell me how that goes

          Caleb
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          Canadian Expat Living in Medellin, Colombia

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  • Profile picture of the author Kingshouse
    After I saw what happened to my Google Adwords account a few years back (I paid for every click that did not buy the affiliate product I was promoting) I decided I had to build a list as the best way to convert traffic to buyers.

    List building is the go between that is, you get subscribers and build a relationship with them before you send them anywhere else expecting them to buy your products.

    If one has tonnes of traffic then great but that is certainly not the case these days so it makes sense to use ones traffic sparingly and build a list.

    Most people come online to make quick money and in the process like I did they just ignore the relationship side of things. Well if anyone wants to keep making $20 commissions then that's cool.

    If you want to make real money online you need to build a relationship with your would be buyer,. If you send me first off to a sales page for a product with a $497 price tag I would not buy it. Simple. I don't know you. You could be a scammer for all I know.

    Some marketers may think it's cheaper not to build a relationship as you don't need to pay for a domain name or an autoresponder or webhosting.

    My advice (if it's worth anything here) is Build a list & Build a relationship and at some point as trust builds up people will join your $5000 coaching program if you have one.

    I learnt the hard way that for every 100 that arrive at your sales page 1-3% might buy...and the remaining 97%!

    Don't waste your traffic even if it is free!

    I hope this helps

    Will
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    • Profile picture of the author plifter
      I prefer send them to a squeeze page so I can capture the emails and then maybe send them to something else like a oto or free product.
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