Here's an e-mail I received recently with the subject line:
You are being removed from my list (Owner's Name)
You haven't opened one of my emails or clicked a link in the last 6 months. |
Which means this email address is dead, or you don't want to be on my list
So I'm getting ready to remove you from my mailing list unless I see
"Signs of life" from your email address.
Please click this link just to let me know you're still out there.
**I've edited out the link**
If you click the link then I know your email address is good and
will NOT remove you from the list.
Pleas disregard if this dose not apply to you.
I'm all for pruning lists and finding out who the
most active prospects and customers are so
you can focus more of your attention on them.
However, talk about lousy execution.
This numbnuts opens the first line of the e-mail
with a false assertion:
"You haven't opened one of my emails or clicked a link in the last 6 months."
It's impossible to be able to accurately track
everybody who opens your e-mails.
For example, I primarily use Outlook and it doesn't
automatically download the image file that does
the tracking - and I don't activate it.
So, even though I've read the guys messages, his
tracking shows I haven't.
Forcefully telling a subscriber they haven't opened
your e-mail when they have, is a quick way to get
them to consider unsubscribing.
If you're going to use an e-mail like this to prune
your list then make sure you make accurate
assertions and get your wording right.
Otherwise you may end up cheesing off some of
your actual readers so that they unsubscribe too.
Dedicated to your success,