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Know your market, or the real stuff white people like...

by Alexandre Valois
3 replies
I don't know if you guys are like me, but I have a confession to make.

I'm a bit of a voyeur, and there's nothing I love more than spending a whole afternoon downtown or at the mall, drinking java and watching people go about their daily lives.

But once in a while I indulge in browsing the net looking for new market research data to help me keep ahead of the curve, and I just found this research today I thought I'd share. If nothing else I think it might get some gears turning.

Before I share the link, a warning is appropriate.
This stuff can get addictive.

The REAL 'Stuff White People Like' OkTrends

Enjoy
#market #people #real #stuff #white
  • Profile picture of the author TelZilla
    That's pretty interesting...

    ...and I can see where some of that information could be useful in marketing to a specific demographic...

    ...hmmmm...
    Signature
    Don't get so wrapped up in making money that you forget the important things in life.
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    • Profile picture of the author HarveyDanger
      Interesting, and maybe statistics "say" that, but to be honest, I'm white and I liked more of the things on the black profile then the white profile. I think most of it has to do with where you live and who you grow up around.
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      • Profile picture of the author Alexandre Valois
        Originally Posted by HarveyDanger View Post

        Interesting, and maybe statistics "say" that, but to be honest, I'm white and I liked more of the things on the black profile then the white profile. I think most of it has to do with where you live and who you grow up around.
        True enough, but unless you work in a very targeted niche, brand yourself personally and build a following that follows you and your values closely, you're not your market - the statistics are.

        Marketers should never confuse their own likes with what the market is willing to pay for.

        According to these stats - I fit better with the Latino profile myself. So I guess I know where to position myself to build a following. It's easier when you and your market speak the same language.
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