my thinking may not be right - females please!

9 replies
Hi,

I've come up with an idea on my site and wondering whether it's a good one or a complete disconnect from the brand identity, so thought i would get the opinion of the trusty warrior forum!

Okay, my thinking behind some of the internal pages and particulary the lead gen and 6th slider (i'm slowing it down at the mo - may have been done in fact by the time you're reading this) is that i wanted to make it fun and kind of back to learning, which is where the chalk and blackboard has come in, i really visitors to go, wow.

However, have i completely disconnected from the perception which i'm trying to get across of the academy whih is high end, up market.

Thanks in advance.

Oh, oh, the site is www.weightlossacademy.co.uk

Cheers

Simon
#females #thinking
  • Profile picture of the author Jill Carpenter
    Imagine waking up in your castle room, then starting your day with fun exercise,
    Haha, sorry. Just trying to remember exercise being "fun." lol

    Ok, I personally don't see any issues with using a chalkboard style - but there is a slight disconnect as I would expect to see a live picture with chalkboard.

    IE: are daily events written up via a chalkboard in the main hall of the establishment?

    Could just be me - and may be a very minor detail.
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    • Profile picture of the author Jill Carpenter
      Actually - for a castle I might expect to see some fancy parchment with some older style writing.

      I want to go there and feel like a princess going for an escape where I leave and my prince on a white horse takes me away as I'm now thin and beautiful...
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      • Profile picture of the author JDArchitecture
        I think it's a major disconect. The chalkboard writing is too rough and the backwards "N" loses me completely.

        I can understand your desire to make it feel accessible to the average person since the venue seems so exclusive, however, the chalkboard look is over the top.

        Also, at $3K to $4K for 5 days, do you really need to make it feel accessible? IMO, you need to make it look and feel very exclusive.

        On the fees page (I would consider renaming to "Enrollment" or something similar), I would expand the length of visit with some catchy descriptions and move it to the top of the body with the actual costs last. You want the customer to know what they're getting before the sticker shock.
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        • Profile picture of the author Rashell
          To me... Chalkboards remind me of school. School does not remind me of fun.

          Rashell
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        • Profile picture of the author Jill Carpenter
          Originally Posted by JDArchitecture View Post

          I think it's a major disconect. The chalkboard writing is too rough and the backwards "N" loses me completely.
          Ahh, but is is a backwards N or is it a lower case n just written really big?

          I noticed it too, but convinced myself it was the latter.
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  • Profile picture of the author aandersen
    this is a small thing that caught my eye (unrelated to the subject at hand) You may want to change Thai Chi into Tai Chi. the acceptable romanizations of the chinese words (太极拳) are either going to be tài jí quán (pinyin) or tai chi chüan (wade giles). Tai Chi is he most common spelling in he western world. if i see the word Thai, spelled this way, it typically implies that you are referring to something from Thailand.
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    • Profile picture of the author tpw
      Do gimmicks really sell? Gimmicks are nice for showing people how clever you are, but do they really appeal to your audience? I doubt it...

      p.s. I know I am not a female, but it should not distract from what I have said...
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author Kevin AKA Hubcap
        I think you went way off of the reservation. IMO it needs to be "slicker". Give it more of a sophisticated/Vogue feel.
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        • Profile picture of the author Jacqui
          The chalkboard does not fit at all, IMO, and the backwards N drives me nuts. But I love the pics of the Academy. I spent 2 hours at the Y tonight - I would have MUCH rather gone to your castle !

          Jackie
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