9 replies
I am selling a moderately long physical book (200+ pages) and wondering if it would be worthwhile to ...

(a) Keep the content as a big time secret and not let anyone see what is in it until they buy,
(b) Give away a free chapter of the book in PDF format, or
(c) Find some way to allow an online non-printable preview, like Google Books does.

What would you do?

And, does a script exist that I can use to accomplish (c)?

Cheers and felicitations,
#chapter #free
  • Profile picture of the author jacktackett
    if you sell through Amazon as one of your distribution channels then you can do this without much effort through their tools. Its part of their see inside function.

    Personally I would make an excerpt available - maybe not an entire chapter but something with some good info in it to whet their appetite.

    If you are selling this through your own system/shopping cart then maybe using some sort of opt in system - they give you a minimun of information and you email a pdf of the chapter. Or they give the information and you display the pdf in their browser - something along those lines.

    Your autoresonder's optin script should be enough to handle the autodelivery if you decide that route.

    Good to talk with you again - maybe someday I'll get back over Knoxville way and say hi!

    Let's get Tim the kidney he needs!HELP Tim
    Mega Monster WSO for KimW http://ow.ly/4JdHm

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  • Giving away a free chapter (your best chapter) is a GREAT way of engaging people into your product. If they like what they read, why wouldnt they be willing to buy the whole thing? I've been giving away free chapters of my products for years and it's always worked well.
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  • Profile picture of the author Alexa Smith
    Originally Posted by Kirk Ward View Post

    (b) Give away a free chapter of the book in PDF format,
    I'm instinctively strongly in favour of this suggestion, and it's exactly what I'd want to do, myself.
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  • Profile picture of the author Loren Woirhaye
    Book launch strategy for many books I've reviewed recently has
    included a website with a blog and sample excerpts. The website
    often has videos, interviews, plugs, and so forth. The book
    usually promotes the website at first, because the website may
    be somewhat invisible until (if) the author gets media time to
    refer people to it, but then after awhile the website may get
    some traction of it's own and it seems the website starts to
    promote the book and the author's other projects.

    "synchronized" is the best word I can think of for it off the top
    of my head.
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  • Profile picture of the author Kirk Ward
    Thanks to all.

    It seems a free chapter or excerpt wins hands down. Exactly what is being requested by my customers. Using it as a list generator was something that actually slipped my mind.

    Again, thanks!

    PS - Jack, let's get in touch with Russell and do a meetup. It was fun.
    "We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice."

    Dr. Samuel Johnson (Presiding at the sale of Thrales brewery, London, 1781)
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  • Profile picture of the author russells

    I'd give away a sample chapter in exchange for their email address.

    Communictae and build trust with that list and Keep sending them back to your book sales page or cross-promote your other products.

    Just my two cents

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  • Profile picture of the author seobro
    FREE Chapter is part of my secret sauce. Remember to get them really excited before it ends and then hit them with a special offer that says THIS WEEK ONLY...

    Marketing is a game. However, you have to know how to play to win.
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  • Profile picture of the author indchris
    I've done this with some of my publications. Provide a section of a chapter that will be of use to your audience, or will influence their buying decision. Works well to boost sales and gain buyer confidence. Ensure the material is really good to have maximum impact. Cheers!
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