When Will There Be Nothing Left?

by Steven Wagenheim 38 replies
Today it was Frank Kern's "bad news".

As time goes by, everybody and their grandmother, of the herd mentality,
will jump all over this and eventually, it won't be effective anymore, or at
least not as effective.

So the next "thing" will have to come out.

At what point in time will we have reached critical mass where this is simply
nothing left to say that people aren't going to say, "Oh, that."

The answer?

Never.

And here is why.

If you sift through the sands of time, you will find that there really is
nothing that is "new". Somewhere, something that we look at as "new"
today has been used by somebody in a slight variation.

Add to that the fact that new people come online all the time and you
have a formula for never running out of things to say and do.

The key is recognizing trends and knowing when to back off on certain
things, especially when they're in the spotlight, and concentrate on other
methods of "getting the message out."

A great way to do this (and you should have started doing this from the
first day of your IM career) is build a swipe file. The really great
copywriters do this constantly. That way you have a wealth of information
to tap into. You'll never run out of ideas.

This is one of the first things I did when I first started writing my own
copy for sales letters, email followups and even message board ads. I
have a swipe file of "gimmicks" that would knock your eyeballs out of your
head. My biggest problem is cataloging all the stuff because there is just
too much of it. So occasionally, I'll just go through one of my files and see
what I haven't used in a while, but more importantly, what other marketers
haven't used in a while.

I also make notes as to how effective the "tactic" was when I used it. If
I use something several times and it bombs out each time, I will most likely
not use it again. Personally, I'm a 3 strikes and you're out kind of guy.
This is how I have built up a collection of ads that I can almost guarantee
will make me sales.

Does it take some work? Yeah, and it's just one more thing in my day that
sucks up some time, when I let it. But it's time worth spending.

So keep your eyes open for the "tactic" of the day. Log it into your swipe
file and then after a few months, when things have died down, pull it out
from your bag of tricks and give it a whirl.

You might be surprised at the results.
#main internet marketing discussion forum #left
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  • Profile picture of the author Dan C. Rinnert
    I have some business books that are around 100 years old.

    And, some of the advice they give is still given today!

    Because it still works today just as it did 100 years ago.

    Some people think there is no value in something that is old.

    What is it that is said about those who do not learn from history?
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  • Profile picture of the author mbrown
    Steve,

    Your post is on point and well thought out. In this business, there is alot of copycat and same old routine that goes around.

    For couple reasons and one main one you pointed out. They see someone doing it who says "this works" so everyone jumps on and tries it.

    Usually alot of people waste alot of money trying the trick of the day. No that the "bad news" is a waste of money since that one if free to do. But, it seems usually when people are flock to one method and start pumping money into it, like when PPC with click bank products was the Ultra cool thing to throw money into.

    The one thing I think people tend to copy for is because they can't think for themselves and are afraid to go against the grain.

    My thought is this. I love my list, I treat them with respect, they are good to me. But, from time to time I slip in a subject line that makes people do a triple take. Something that has relevance to my product but seems off the wall.

    Not only is it different than what 99% of the people are sending out but it's the "real me". I like to goof around and have fun and I try to do that in my emails.

    It brings me to a thought process I always have "If I offend, I'm sorry, but it's my real side". Kevin Riley and I were discussing this on skype awhile back. I think he is goofier than I am. I mean the hair and wild beard for one thing...

    Sorry Kevin I had to take a stab at you tonight

    In all seriousness, it's getting out of the same old same old. There really are some amazing marketers out there who dare to be different.

    But, many will try to follow what (so and so) is doing. As stated in another thread about a similar subject, it's not bad to mimic guys like Frank Kern. They are successful for a reason.

    But, I always encourage people to find themselves and use that in their emails and marketing. Basically drop the gimmicks and get to the point. That's the way I want to see products presented to me and the way I try to present my own.

    P.S. Even though Frank has been using the "bad news" subject line probably before I even got into email marketing... he just killed my "terrible news" subject lines for good lol

    Steve good post.
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    • Profile picture of the author sparrow
      One of the positive things about human nature for us is that people have short memories.

      After all the dust has settled and every Jonny come lately has abuse this stuff, it will work again just like it did before all this hoopla.

      I find this all the time, this is why these evergreen books that were written before our time for marketing still work.

      Ed
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      • Profile picture of the author Shannon Tani
        I think that you're all mistaken.

        There will be nothing new come 12/21/2012.



        Love,
        Shannon
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        • Profile picture of the author Andy Money
          Originally Posted by Shannon Tani View Post

          I think that you're all mistaken.

          There will be nothing new come 12/21/2012.



          Love,
          Shannon
          Just saw this, bah. Haha. 122112 is a spiritual/conscious revolution not the end of the world .
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        • Profile picture of the author Paul Myers
          Shannon,
          I think that you're all mistaken.

          There will be nothing new come 12/21/2012.
          Funny.

          "In a room full of geeks, there is no such thing as an obscure reference."

          If you're referring to the Mayan calendar, rather than the X-Files, you may have gotten one thing wrong.

          That date signifies the end of the current "world" and the beginning of a new one. Mayan mystics didn't mean "end" to be "destruction," so much as a change so profound as to constitute a completely new reality.

          Very much like the Hopi predictions of the coming of their white brother. Big changes, indeed, if not entirely what they expected.


          Paul
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          • Profile picture of the author Brian Tayler
            I certainly didn't view the "bad news" slant as new...

            Furthermore any tactic that is talked about in the masses like this one from Frank Kern is already "too old" (at least in the IM market/realm).

            So would you really purchase any marketing plan from such a marketer when you can go to the marketing/business section of your local bookstore and pickup a wealth of the same/better information for A LOT less (under $50)?

            Anyone that does is just buying into the hype (hence buying into the marketing... so take a clue... and look at what got YOU to buy... you'll save your money and have information more powerful than what you just bought).
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          • Profile picture of the author williamstarrett
            Originally Posted by Paul Myers View Post

            Shannon,Funny.

            "In a room full of geeks, there is no such thing as an obscure reference."

            If you're referring to the Mayan calendar, rather than the X-Files, you may have gotten one thing wrong.

            That date signifies the end of the current "world" and the beginning of a new one. Mayan mystics didn't mean "end" to be "destruction," so much as a change so profound as to constitute a completely new reality.

            Very much like the Hopi predictions of the coming of their white brother. Big changes, indeed, if not entirely what they expected.


            Paul

            You sure the end of their calendar didn't stop because the guy doing the math was like, "This solstice looks like a good place to stop. Besides, I sure as heck won't be around then anyway!"

            Or, maybe he ran out of chalk for his wall.

            Great points Steven. Old is the new new.
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            • Profile picture of the author Eric Johnson
              Thanks Wags...

              I keep meaning to be more diligent about getting that swipe file built up. You just provided me the proper kick in the rear
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          • Profile picture of the author Chipt
            Originally Posted by Paul Myers View Post

            Shannon,Funny.

            "In a room full of geeks, there is no such thing as an obscure reference."

            If you're referring to the Mayan calendar, rather than the X-Files, you may have gotten one thing wrong.

            That date signifies the end of the current "world" and the beginning of a new one. Mayan mystics didn't mean "end" to be "destruction," so much as a change so profound as to constitute a completely new reality.

            Very much like the Hopi predictions of the coming of their white brother. Big changes, indeed, if not entirely what they expected.


            Paul


            Hey, Paul -

            Yes, and as I have learned, the correct translation / interpretation of that phrase is "the end of the Age [of Grace]... not the end of the physical world as we know it...

            Chip Tarver
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          • Profile picture of the author Kim Standerline
            Originally Posted by Paul Myers View Post

            Shannon,Funny.

            "In a room full of geeks, there is no such thing as an obscure reference.

            Paul
            Yup
            Got it straight away, does that make me a geek lol

            Kymi
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            • Profile picture of the author trafficwave
              "There is nothing new under the sun" is pretty accurate.

              A lot of times I read sales copy on various web sites just so I can see what makes me go "Oooooh... That's Goooood!" And then I "take appropriate action to procure and integrate".

              But I have to tell you ... this whole 2012 thing has got me a little freaked out, now!

              ;-)
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              • Profile picture of the author Chipt
                Originally Posted by trafficwave View Post

                "There is nothing new under the sun" is pretty accurate.

                A lot of times I read sales copy on various web sites just so I can see what makes me go "Oooooh... That's Goooood!" And then I "take appropriate action to procure and integrate".

                But I have to tell you ... this whole 2012 thing has got me a little freaked out, now!

                ;-)

                Hey, Brian -

                There's nothing to be 'freaked out' about...

                Just stay ready because no one really knows the date, day, or hour of that Big Event... and it could even be today...



                Chip Tarver
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                • Profile picture of the author Peter Bestel
                  Steven

                  This is a very sensible take on the Bad News saga. Maybe there will be marketing methods that are, in fact new, but it's hard to believe that. This really goes to show you that we should all be students of history, learn from the past and don't be afraid to use things that were used successfully decades ago.

                  Eben Pagan has recently re-worked a concept from a book some 70 years old and would appear to be making a tidy sum from it.

                  Peter
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                  • There will always be new people entering a field and there are always ways to resell existing information. For me these revolve around adding value, and improving readability -as well as making it more concise. I will happily buy info again, that is easier to digest and for me to take action on.
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                • Profile picture of the author trafficwave
                  Originally Posted by Chipt View Post

                  Hey, Brian -

                  There's nothing to be 'freaked out' about...

                  Just stay ready because no one really knows the date, day, or hour of that Big Event... and it could even be today...



                  Chip Tarver
                  Oh, Great! Thanks a lot!

                  now ... where did I put that little pointy tin foil hat I made for the Y2K saga?!?
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          • Profile picture of the author Shannon Tani
            Originally Posted by Paul Myers View Post

            Shannon,Funny.

            "In a room full of geeks, there is no such thing as an obscure reference."

            If you're referring to the Mayan calendar, rather than the X-Files, you may have gotten one thing wrong.

            That date signifies the end of the current "world" and the beginning of a new one. Mayan mystics didn't mean "end" to be "destruction," so much as a change so profound as to constitute a completely new reality.

            Very much like the Hopi predictions of the coming of their white brother. Big changes, indeed, if not entirely what they expected.


            Paul
            Teehee. While I actually do follow the Mayan prophesy stuff, I was thinking more along the lines of the McKenna brothers' "time wave zero"(?) project, where they tracked the rate of "novelty", coming up with an end date of 12/21/2012 (Perhaps not so coincidentally...)

            Love,
            Shannon
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            • Profile picture of the author VegasVince
              Excellent post, Steve W:

              A great swipe files serves several other purposes as well.......because I tend to look at great ads and study them more for the offer contained in them....rather then the copy itself.

              I found that almost every great ad.....contained a great OFFER....usually exploiting one or more of the 7 DEADLY SINS.

              It's a concept that has stood the test of time.

              I posted this site on the old forum...but it's so good and valuable... it's worth reposting:

              http://www.hardtofindads.com/home (Not an affilliate link so chill out)

              This is a massive collection of some of the greatest ads ever written....by some of the greatest legends in the history of the game.

              Worth the trip down nostalgia lane if nothing else......and a real learning tool in terms of discovering that the common theme of all great ads remains a great offer backed by visual imagery transfered onto paper.

              Enjoy.



              xxx Vegas Vince
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              • Profile picture of the author Steven Wagenheim
                Originally Posted by VegasVince View Post

                Excellent post, Steve W:

                A great swipe files serves several other purposes as well.......because I tend to look at great ads and study them more for the offer contained in them....rather then the copy itself.

                I found that almost every great ad.....contained a great OFFER....usually exploiting one or more of the 7 DEADLY SINS.

                It's a concept that has stood the test of time.

                I posted this site on the old forum...but it's so good and valuable... it's worth reposting:

                http://www.hardtofindads.com/home (Not an affilliate link so chill out)

                This is a massive collection of some of the greatest ads ever written....by some of the greatest legends in the history of the game.

                Worth the trip down nostalgia lane if nothing else......and a real learning tool in terms of discovering that the common theme of all great ads remains a great offer backed by visual imagery transfered onto paper.

                Enjoy.



                xxx Vegas Vince

                Vince, I actually dished out the few hundred bucks to get the DOC files
                of all those ads.

                What a great investment!
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            • Profile picture of the author Paul Myers
              Originally Posted by Shannon Tani View Post

              While I actually do follow the Mayan prophesy stuff, I was thinking more along the lines of the McKenna brothers' "time wave zero"(?) project, where they tracked the rate of "novelty", coming up with an end date of 12/21/2012 (Perhaps not so coincidentally...)
              Got a pointer to something on that? I checked Amazon, and all I got was a book on "contemporary shamanism."


              Paul
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              Stop by Paul's Pub - my little hangout on Facebook.

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              • Profile picture of the author Allen Williams
                Originally Posted by Paul Myers View Post

                Got a pointer to something on that? I checked Amazon, and all I got was a book on "contemporary shamanism."


                Paul
                I think he's referring to this:


                Novelty theory - Wikipedia, the free encyclopedia

                and this:

                "...Terence McKenna in his book True Hallucinations, the theory of Timewave Zero..."

                True HallucinationsTrue Hallucinations

                --Allen
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                • Profile picture of the author Chris Monty
                  Repent! The end is near!

                  I think I'll use that one in my next e-mail blast.
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                • Profile picture of the author Paul Myers
                  Allen, Thanks. That was the motivation I needed to have 'em dump my shopping cart into a box and send it along. Looks interesting.


                  Paul
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                  • Profile picture of the author Eric Louviere
                    mushrooms. I'm in.

                    "This is the end
                    Beautiful friend
                    This is the end
                    My only friend, the end

                    Of our elaborate plans, the end
                    Of everything that stands, the end
                    No safety or surprise, the end
                    Ill never look into your eyes...again

                    Can you picture what will be
                    So limitless and free
                    Desperately in need...of some...strangers hand
                    In a...desperate land

                    Lost in a roman...wilderness of pain
                    And all the children are insane
                    All the children are insane
                    Waiting for the summer rain, yeah

                    Theres danger on the edge of town
                    Ride the kings highway, baby
                    Weird scenes inside the gold mine
                    Ride the highway west, baby

                    Ride the snake, ride the snake
                    To the lake, the ancient lake, baby
                    The snake is long, seven miles
                    Ride the snake...hes old, and his skin is cold

                    The west is the best
                    The west is the best
                    Get here, and well do the rest

                    The blue bus is callin us
                    The blue bus is callin us
                    Driver, where you taken us?"
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                    • Profile picture of the author williamstarrett
                      How did that old song go? "Take a trip and never leave the farm."

                      Anyway...

                      Never in a million years would I have imagined seeing Terence McKenna referenced in a forum on marketing. Back in the day I listened to countless of his recorded talks and was always fascinated by how he could present his abstract experiences with distinct clarity.

                      Tonight because of this thread, looking over the videos of him that have since cropped up, I came upon this mention of his timewave zero observation. Maybe of interest to undercurrent conversations going on this thread.



                      No question he was a brilliant guy. Even the best of us can find that we've been chasing windmills, however. I could be wrong in my pragmatism when it comes to this topic but I guess we'll see.
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                      • Profile picture of the author Eric Louviere
                        pragmatism

                        From Wikipedia ::: is a philosophic school generally considered to have originated in the late nineteenth century with Charles Peirce, who first stated the pragmatic maxim. It came to fruition in the early twentieth-century philosophies of William James and John Dewey. Pragmatists consider practical consequences or real effects to be vital components of both meaning and truth. Other important aspects of pragmatism include anti-Cartesianism, radical empiricism, instrumentalism, anti-realism, verificationism, conceptual relativity, a denial of the fact-value distinction, a high regard for science, and fallibilism.


                        I had to look that one up.

                        ~Eric "I am still a smart modda f'er even though I did not know what pragmatism meant" Louviere
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                      • Profile picture of the author Allen Williams
                        Originally Posted by williamstarrett View Post

                        How did that old song go? "Take a trip and never leave the farm."
                        Oh, man, I can't believe you went there! :-)

                        Wild Wood Weed

                        "we just sat there, and waved good-bye, sitting on that sack of seeds"

                        --Allen
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              • Profile picture of the author Shannon Tani
                Originally Posted by Paul Myers View Post

                Got a pointer to something on that? I checked Amazon, and all I got was a book on "contemporary shamanism."


                Paul
                I was thinking about The Invisible Landscape by Dennis and Terrance McKenna. I have a hard time with some of the science-speak, but the idea is pretty cool.

                Love,
                Shannon
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        • Profile picture of the author Kim Standerline
          Originally Posted by Shannon Tani View Post

          I think that you're all mistaken.

          There will be nothing new come 12/21/2012.



          Love,
          Shannon
          lol

          So does this mean we don't have to buy christmas presents in 2012

          Kymi
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        • Profile picture of the author ripsnorta2
          Originally Posted by Shannon Tani View Post

          I think that you're all mistaken.

          There will be nothing new come 12/21/2012.
          Isn't that the date that all the old internet marketers transcend into a new plane of consciousness taking all their wealth and notes with them, leaving a fresh blank slate ready for a new generation?
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      • Profile picture of the author Andy Money
        I often think about this just on my own and have felt the same thing. There never will be a point where there is nothing left, it is an interesting concept though. The idea of tracking all sorts of methods and techniques is a great one but it is most definitely easier said than done. It would take me a while to be that disciplined with something I don't pay that much attention to. Maybe for people who are focused on it more might find that useful. I'll definitely keep it in mind if I ever approach more stuff like this. Good post.
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  • Profile picture of the author vinnylingo
    There is nothing new under the sun. The best knowledge is evergreen. The most effective teachings of today are recycled from a century ago. And those who taught it back then got what they knew from sages as far back as two millenia ago. Guess what? Those learned scholars of antiquity more than likely repackaged, or at the least added to, the wise teachings of long forgotten sages of eons ago.

    The reason why people don't just go back to the source is simple. They need to hear the "good news" from someone speaking in a modern voice. Or, more likely, they're too lazy to suss out the juicy bits from the writings old. That's ok. It means people who are motivated to learn ancient "secrets" will make a killing reteaching them.

    Originally Posted by Roman Statesman Cicero

    If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
    Now how's that for marketing advice?
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    • Profile picture of the author trafficwave
      Good point.

      James Ray has released "Science of Success".

      It is literally a retelling and modernization of "Science of Getting Rich" by Wallace Wattles.
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      • Profile picture of the author Jason Mathews
        " At what point in time will we have reached critical mass where this is simply
        nothing left to say that people aren't going to say, "Oh, that."

        The answer?

        Never.

        And here is why.

        If you sift through the sands of time, you will find that there really is
        nothing that is "new". Somewhere, something that we look at as "new"
        today has been used by somebody in a slight variation."

        I disagree Profoundly with your conclusion. I agree with your first part, that it Never will, but not because there is nothing new, but because necessity is the mother of invention and being governed by the laws of evolution men are driven to find new things. Here is where your second point is wrong and can be easily used to fool oneself that copying is Ok.

        The wheel might not be New today, but it certainly was when it was invented, there was no wheel, before then in any variation.

        The car when it was invented it was a new thing under our sun.

        The airoplane when it was invented it was new stuff.

        When we were told that we have two parts to ourself one concious and one subconcious the knowledge was a new thing.

        The interent itself is a new thing.

        There are constantly new things under the sun and there of course are variations of old things, but saying there is never something new under the sun is like saying we are still prehistoric beings or even animals for we did not evolve at all to have such things as we take for granted such as electricity which was a new thing until only recently.

        I could even take the other extreme and say everything is new.
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        • Profile picture of the author vinnylingo
          Isn't that some sort of logical fallacy you've just committed? At the very least, you've ventured off topic. I don't believe Steven was talking about technological, scientific or medical discoveries. I'm fairly certain the point he was driving at was in relation to marketing and human interaction. Within those two, very little has changed through out history.

          Originally Posted by Jason Mathews View Post

          " At what point in time will we have reached critical mass where this is simply
          nothing left to say that people aren't going to say, "Oh, that."

          The answer?

          Never.

          And here is why.

          If you sift through the sands of time, you will find that there really is
          nothing that is "new". Somewhere, something that we look at as "new"
          today has been used by somebody in a slight variation."

          I disagree Profoundly with your conclusion. I agree with your first part, that it Never will, but not because there is nothing new, but because necessity is the mother of invention and being governed by the laws of evolution men are driven to find new things. Here is where your second point is wrong and can be easily used to fool oneself that copying is Ok.

          The wheel might not be New today, but it certainly was when it was invented, there was no wheel, before then in any variation.

          The car when it was invented it was a new thing under our sun.

          The airoplane when it was invented it was new stuff.

          When we were told that we have two parts to ourself one concious and one subconcious the knowledge was a new thing.

          The interent itself is a new thing.

          There are constantly new things under the sun and there of course are variations of old things, but saying there is never something new under the sun is like saying we are still prehistoric beings or even animals for we did not evolve at all to have such things as we take for granted such as electricity which was a new thing until only recently.

          I could even take the other extreme and say everything is new.
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          • Profile picture of the author trafficwave
            For the sake of discussion:

            Is electricity "new"?
            Or is it our awareness of what has always been there that is new?
            We still don't really understand the silly stuff. We just know how to use it now.

            As for airplanes, when you boil it down, it's a matter of thrust and lift, right?
            That has always been the case. But over the centuries, our awareness of how to tap in to and harness those concepts has evolved.

            We don't actually KNOW what was or wasn't around before the wheel but if I had to make a guess, I think it would be safe to assume that our ancestors would have rolled heavy objects across logs and/or smooth stones.

            Someone just kept finding a better way to do what was already being done.

            Quantum Leaps forward get called "inventions" but it's really all about finding ways to utilize what is already available. Sometimes, we have to start with the realization of what is available to us.

            Just a thought ...
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            • Profile picture of the author Jason Mathews
              Interesting you had nothing to say about the internet, or the television, or the cell phone

              And as for marketing, well when someone thought hey, you know you can send letters through the mail so why not just send them adverts, that was something new then.

              I don't think the subject even needs a discusion. I can hardly see how can anyone assume there is nothing new under the soon.

              The way it was said when it was famously said it was meant that things exist out there, we just have not discovered them yet. That's just pure philosophy.

              What matters to us as human beings is what we are awear of, what we know and what we can do or utilise and in respect to such things everything is "new".

              Speaking of evolution itself are you saying that a human is "just" an adaptation from a monkey? Would you consider yourself a monkey? or something completely "new"

              I just find it as an excuse to copy to be honest and to "steal" ideas. If there was nothing new why would we have patents?

              Anyway, I think his post was nice and very helpful containing sound advice, it is just that point I disagree with and took care to mention it because it is often used and it irritates me when it is used because it is mostly used for some sort of agenda if you like.
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              • Profile picture of the author trafficwave
                Originally Posted by Jason Mathews View Post

                Interesting you had nothing to say about the internet, or the television, or the cell phone
                I didn't say anything about soup bowls, either... or napkins ... or the sandwich ... that list could go on and on.



                It's my personal belief that even the internet, television, cellphone, etc... are all adaptations of things we've become aware of as we make progress in our journey through life.

                "Hey ... I can put this thing over here with that thing over there... and we'll have a new thing!"

                Maybe we're hung up on the semantics of "new".

                I'm not sure how you're connecting these dots with making it ok to steal anything.

                Some folks would definitely consider me a monkey! (Ask my wife! She thinks I'm a pig, sometimes!)

                But no ... I don't believe we "evolved" from monkeys.
                But that's a topic for another day.
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                Brian Rooney
                TrafficWave.net Email Marketing AutoResponders
                Email Marketing Blog

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              • Profile picture of the author Steven Wagenheim
                Originally Posted by Jason Mathews View Post

                Interesting you had nothing to say about the internet, or the television, or the cell phone

                And as for marketing, well when someone thought hey, you know you can send letters through the mail so why not just send them adverts, that was something new then.

                I don't think the subject even needs a discusion. I can hardly see how can anyone assume there is nothing new under the soon.

                The way it was said when it was famously said it was meant that things exist out there, we just have not discovered them yet. That's just pure philosophy.

                What matters to us as human beings is what we are awear of, what we know and what we can do or utilise and in respect to such things everything is "new".

                Speaking of evolution itself are you saying that a human is "just" an adaptation from a monkey? Would you consider yourself a monkey? or something completely "new"

                I just find it as an excuse to copy to be honest and to "steal" ideas. If there was nothing new why would we have patents?

                Anyway, I think his post was nice and very helpful containing sound advice, it is just that point I disagree with and took care to mention it because it is often used and it irritates me when it is used because it is mostly used for some sort of agenda if you like.

                Jason, I wasn't going to respond to this but you took my point so far off
                topic that you have left me no choice.

                I was referring to the written word, not inventions, not technology, nothing
                of that nature.

                Second, agenda?

                If you even had a clue of what I was about, you'd know that I am one of
                the few people here without an agenda.

                I'm going to leave my comments at those because if I say anything else
                I'm only going to get myself even more annoyed than I already am today.

                Boy, talk about your bad days.
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            • Another thing to keep in mind is that things go in cycles.

              It wasn't long ago when gold jewelry was all the rage. Now it's about diamonds and platinum, but it won't be long before gold comes back either.

              Often its the same way with marketing. Just needs a slight innovation and the same basic concept comes roaring back.

              Look at burger commercials. It wasn't long ago either when commercials were strictly "Down home, good old fashioned family food" types, then it all turned to "The King kicking a field goal out of french fries" type viral humor marketing, and now wendy's is bringin gback the "down home good old fashioned food" marketing again.

              Things like "free" and "work from home" aren't taken seriously today, but in twenty years it may have a lot of weight again.
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              Money isn't real, George. It doesn't matter. It only seems like it does.

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