This is really for anyone here that is new to this exciting business.
Using Facebook's paid advertising is something that confuses many online - :confused: - and I include myself when I began.
In fact - this topic is one that I get asked about a lot...
A question I get asked often usually goes something like this...
"Why should I use Facebook's Paid Advertising when I can just use Google Adwords because everyone else is using Adwords and seems to be making good money?"
Ready for the answer!
YOU would be wise and ahead of the majority of people online to advertise on Facebook because it allows for incredibly targeted advertisements.
That is the ONLY reason!
This is the SECRET that no one explains!
When you create an ad with Google Adwords PPC you get results based on your KEYWORDS or placements if you're advertising on the "Content Network".
...although this allows you to target your market a little more effectively it is nothing compared to the sheer power of how Facebook can get you the EXACT prospect/demographic/sex/age/interests/location/education, etc.
Do you see the difference?
A lot of people don't at first.
Let me give you an example:
Imagine placing Facebook advertisements for wedding related services to people who are engaged. They, obviously, are searching for a wedding service for their um..."wedding".
Wouldn't you agree that they would be interested in at least checking out your eye catching wedding related services ad that can possibly fulfill their needs and solve their problem?
Are you starting to see the power here?
I know at first it may take a bit to see how powerful this can be for your business...especially for beginners - it took me months!
You see, when people type in their interest in their Facebook profiles they are literally typing in the information that you NEED and will tap into by being able to type in (when creating your ad) the likes or "interests" that you know from your research is what your target market has in their profile.
This gives you HIGHLY TARGETED propects that are qualified and perfect matches.
For example, you could target your lizard keeping product to anyone who has registered an interest in lizards. Targeted advertisements like this are invaluable.
When you advertise on Facebook, you increase your chances of collecting highly qualified prospects.
In other words, you get the attention of people who you normally would not have gotten.
Advertising on Facebook just allows you to input more precise data about your target customer and who you most want to do business with.
It's true most people never advertise on Facebook - but if you do - this will attract the right people that you know would be interested in what you have to offer.
Using Facebook advertisements is truly something that you should be looking into as another traffic source to boost your business.
With relatively cheap advertising and highly targeted demographics you can gain precise access to your target market by using such a powerful medium to beat your competitors - and get to the top of your market.
I hope this may help a few here - as this confused me TONS when I began - and it took me MONTHS (literally) to finally understand!!! But then again it does take me a bit of time to understand things that often turn out to be so simple in the end (yea...that's just my luck!). :rolleyes: