I work for a company in London, I have ten sites to control, optimize and generate leads for.
Over the last 6 weeks its been holiday period here, kids have been off school and the sales team here have had holidays. They've lost their best sales person and the replacement is still learning the ropes.
My boss came in the other day, very angry and said that over the last 6 weeks, enquiries have been up significantly but sales have been down. She thinks it's my fault that sales are down, but the job of the site is to create enquiries that the sales team then convert, they can't buy the product from the site, only from the sales team (note. the product is opening companies for people in other countries). There are 8 sales people to talk/sell to customers and convert to sales and me alone to generate leads.
My question is...If I've got enquiries to go up over what is a naturally quiet period but the enquiries have not been converted into sales is that my fault? I mean, if I have a squeeze page and enquiries are up but the sales page they're then sent to, doesn't convert, surely it's the sales page that needs looking at, not the squeeze page.
Looking for good honest opinion on this.