Great way of using mug shots that are in the public domain!

9 replies
I love hearing about folks using public domain information in interesting ways to make money off of free information and this a great way of doing it!

I was just reading an article in my local paper about a guy in Florida who re-packages mug shots (which are in the public domain and free to use) into a publication he calls "Busted". He just launched the Minnesota edition and is now in 12 markets.

The article:

Crooks get face time in new mag |

You might need to sign up to access the article via the link above so here it is:

Crooks get face time in new mag
BILL WARD, Star Tribune

Traditionally, most suspects have little reason to smile when posing for a mug shot after an arrest -- at least until now.
A new magazine, Busted, plasters hundreds of local arrestees' mugs throughout its pages every week. Actually, maybe that's not worth smiling about, even if some of the alleged perps find no shame in making it into the magazine.
"I've had a couple of people who came in and grabbed the magazine and pointed themselves out," said Madalena Ferreira, manager of the Bobby & Steve's service station in Minneapolis, one of the places where Busted is sold.
Other suspects are not too pleased with the exposure, said publisher and editor Ryan Chief.
"I'd be lying if I said we hadn't gotten threatening phone calls, but usually they're not so much threatening as upset," Chief said. "They don't realize that the easiest way to stay out of there is to not get arrested."
The suspects pictured in Busted have been arrested on all kinds of charges: fleeing a police officer, domestic assault by strangulation, kidnaping, even something called "lurk with intent."
All mug shots are public information, so getting them from the websites of police and sheriff's departments is easy. The hard part, Chief said, is paring down all the possibilities for publication.
"I wish we could publish a paper that's big enough to run every picture. Sometimes we just randomly choose, but for the most part it's felonies," he said. "If you have a speeding ticket, you're not going to be in Busted. But if you're arrested with Type A drugs or you beat up your wife, you're going to make it in there. The murders and the rapes, they're all in there."

But amid the more hardened-looking criminals in a June issue of Busted are some fresh-faced marijuana-possession arrestees and one poignant tale. Reached by phone this week, a local woman arrested for theft did not know her photo had been in Busted. The woman, who asked not to be identified for this article, said she had accidentally walked out of her pharmacy without paying for a prescription at the front counter.
'Whatcha gonna do?'
Chief, a longtime devotee of the Fox TV mainstay "Cops," launched the magazine about two years ago in his hometown of Ocala, Fla. His motivations, in no particular order: public service, profits and piquing his curiosity.
"I always liked to read the police beat in the local paper," he said, "and I found that there wasn't much information in there about who was arrested and why."
He said he also wanted citizens to know who has been breaking the law.
"We've had people who had no idea a sex offender was living two or three doors down," Chief said. "We had a store clerk in Salt Lake City finger someone, and she got a $30,000 reward.
"And there was a robbery in Michigan where the guy wasn't wearing a mask, and a woman picked him out of our magazine."
Chief's timing proved impeccable for a country that seemingly can't get enough of shows such as "America's Most Wanted" and "Dog the Bounty Hunter." Americans clearly are fascinated by people getting busted; witness the traffic snarls caused by rubberneckers gawking when an officer has pulled over a car.
Police aren't interested
For now, the Twin Cities iteration of Busted is available for $1 in about 250 retail outlets. Chief wouldn't disclose sales figures but said the Twin Cities ranks fifth in sales among Busted's 12 markets.
Ferreira said her store sells about 150 copies a week, many to "people who knew they had friends in there and wanted to get one."
Not among the customer base are the men and women who corralled the suspects.
"The people who are interested in this are the ones who watch those crime shows," said Minneapolis Police spokesman Sgt. Jesse Garcia. "But we aren't interested. We see this every day. We know these people."
Each issue also includes a few local true-crime stories that could be dubbed "Stupid People Tricks": two-page spreads of particularly inebriated-looking DWI suspects and registered sex offenders, and another page for "Minnesota active fugitives."

The back cover contains the spread "Beauty vs. Beast" -- attractive women and menacing-looking men -- atop an ad offering 8- by 10-inch glossies of any suspect for $49.95. Chief said he has sold a few hundred of those this year.
"Strangely enough, rarely do people order photos of themselves," he said. "It's usually an ex-girlfriend or sometimes a co-worker or classmate, mostly on the lighter side, like 'Hey, I wanted to save this stupid moment in your life.'"
#domain #great #magazine #mug #mug shots #public #public domain #shots
  • Profile picture of the author GR Marketing
    That is extremely creative, but will people really pay just to see who got busted?
    {{ DiscussionBoard.errors[2606822].message }}
    • Profile picture of the author Tina Golden
      Originally Posted by GR Marketing View Post

      That is extremely creative, but will people really pay just to see who got busted?
      Obviously they will or the guy wouldn't be in 12 markets, would he?

      Discover how to have fabulous, engaging content with
      Fast & Easy Content Creation
      ***Especially if you don't have enough time, money, or just plain HATE writing***
      {{ DiscussionBoard.errors[2606836].message }}
      • Profile picture of the author Alan Petersen
        Originally Posted by GR Marketing View Post

        That is extremely creative, but will people really pay just to see who got busted?

        The magazine is only a dollar and it's in most gas stations so it's an impulse buy. I'm going to go buy one now because I'm curious to see it.

        As Tina wrote above he's just now entered his 12th market so there is a market for it and unfortunately there is a never-ending source of material since people will continue to get arrested.

        I haven't seen the magazine yet but I'm assuming there are ads in there probably from attorneys so that's probably where he makes his money. The $1 covers the publishing cost. And the content is all free public domain stuff.

        I don't think he's making millions but enough to keep going and entering new markets. Beats a day job.
        {{ DiscussionBoard.errors[2606860].message }}
  • Profile picture of the author Rus Sells
    My 19 year old daughter is always buying those things, I guess she wants to see if she knows any one in them so she can mock and laugh at them. = )
    {{ DiscussionBoard.errors[2607180].message }}
    • Profile picture of the author JPMaroney
      Over in Vivian, LA where my wife is from ... small town ... they have a newspaper called (I believe) "The Informant."

      The whole thing is basically a regurgitation of all the police reports for that entire area. Sells for a buck or two in the convenience stores.

      And is WIDELY READ.

      Pretty funny!

      Kinda suggests Gary Halbert was right all along when he talked about the REAL people who read the tabloids in the grocery store.

      It's Mainstreet America.
      ---->>> FREE Training Video: "How I Sold $110K Of Big Ticket Coaching & Consulting In 67-Minutes With A Promotion That Cost Less Than $100 ... And How You Can Too!" -- It's FREE ... My Gift!
      {{ DiscussionBoard.errors[2607291].message }}
  • Profile picture of the author globalpro
    The guy does a thriving business here in Florida. It's in all the convenience stores.


    {{ DiscussionBoard.errors[2607335].message }}
  • Profile picture of the author nyrsimon
    That just rocks!!

    Super creative, always new & fresh and evergreen (LOL)

    {{ DiscussionBoard.errors[2607610].message }}
  • Profile picture of the author Mohsin Rasool
    Creative genius. He does not have to worry about Unique content
    Thanks for sharing.

    {{ DiscussionBoard.errors[2607663].message }}
  • Profile picture of the author dremora
    You can niche it down and sort them by town/niehgborhood, for example pedophiles and sex offenders. Sex offender database sites do not show mug shots or not for all of them.

    You can show people con artists, pedophiles, burglars etc so they will be aware of such criminals in their neighborbood/small town.

    You can monetize the sites with self defense products (if the site is focusing on violent criminals), or ebooks on how to avoid getting scammed (if it's focusing on scam artists) The possibilities are endless!

    One canmake TONS of money from this with a pinch of creativity. Too bad I have no time to work on such projects anymore.... too busy with offline clients.
    {{ DiscussionBoard.errors[2607723].message }}

Trending Topics