What Makes You Unsubscribe?

102 replies
Once you've signed up for someone's newsletter, or downloaded their ebook, or bought their product, what is it about their follow-up emails that would cause you to unsubscribe?

Keeping subscribers is important to me....I'd love to hear some input on what most often causes you to hit the unsubscribe link in emails you receive......


Thanks!
Robin
#makes #unsubscribe
  • Profile picture of the author Quentin
    If I don't read 3 in a row they get deleted.

    If they just sell me all the time they get deleted.

    If they just rehash the same stuff they get deleted.

    I like interesting and entertaining material so if they fail to deliver they get deleted.

    Quentin
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    • Profile picture of the author HarveyDanger
      Basically this is my philosophy as well. Also if they send me a newsletter every day I start looking at it as more spam then anything.

      Originally Posted by Quentin View Post

      If I don't read 3 in a row they get deleted.

      If they just sell me all the time they get deleted.

      If they just rehash the same stuff they get deleted.

      I like interesting and entertaining material so if they fail to deliver they get deleted.

      Quentin
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    • Profile picture of the author Marian
      Originally Posted by Quentin View Post

      If I don't read 3 in a row they get deleted.

      If they just sell me all the time they get deleted.

      If they just rehash the same stuff they get deleted.

      I like interesting and entertaining material so if they fail to deliver they get deleted.

      Quentin
      If they're not vegetarians - they get deleted.
      If they drink alcohol - they get deleted.
      If they sleep less than 7 hours - they get deleted.

      OMG, I'm deleted. Sorry couldn't resist.

      Marian
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      • Profile picture of the author thebitbotdotcom
        What makes me unsubscribe each and every time without a doubt is the very first email that doesn't offer value.

        or...

        emails that contain only hard sells.
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    • Profile picture of the author skibbz
      Originally Posted by Quentin View Post

      If I don't read 3 in a row they get deleted.

      If they just sell me all the time they get deleted.

      If they just rehash the same stuff they get deleted.

      I like interesting and entertaining material so if they fail to deliver they get deleted.

      Quentin
      Yup, I hate it when they get spammy by rehashing the same stuff.
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  • Profile picture of the author MeysterR
    Honestly, it could be anything from what I had to eat that morning to just my annoyance at receiving a sales email when I was expecting a really important email from someone, like a follow-up about a job or something, especially if this sales email I get is the first email all day, and it's 2:00pm. Other reasons include just poor, rehashed content, low value, and obvious pitches to sell something I really don't need, or am just not interested in. Hope that helps.
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  • Profile picture of the author Caleb Spilchen
    PAYMENT NOTIFICATION
    NOTIFICATION OF PAYMENT RECEIVED
    COMMISSION NOTIFICATION.

    Basically, if you're going to lie to me.. I'll hit the unsub... Otherwise, I never do.

    Caleb
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    Caleb Spilchen

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    • Profile picture of the author John Lenaghan
      Originally Posted by Caleb Spilchen View Post

      PAYMENT NOTIFICATION
      NOTIFICATION OF PAYMENT RECEIVED
      COMMISSION NOTIFICATION.

      Basically, if you're going to lie to me.. I'll hit the unsub... Otherwise, I never do.

      Caleb
      This pretty much sums up my feelings as well. Anything deceptive usually gets unsubscribed right away.

      Other than that, I tend to stay on lists for a while even when they don't offer me any value. I just don't usually read the emails.

      But every couple of months, I'll get the bug to start cleaning up my inbox a bit and I'll do a mass purge of all the people whose emails I never read.

      So if people are factoring me into whether or not any given emails are causing unsubs, I guess they're not getting very good data

      John
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    • Profile picture of the author dremora
      Originally Posted by Caleb Spilchen View Post

      PAYMENT NOTIFICATION
      NOTIFICATION OF PAYMENT RECEIVED
      COMMISSION NOTIFICATION.

      Basically, if you're going to lie to me.. I'll hit the unsub... Otherwise, I never do.

      Caleb
      I'm with you there. I even wrote a whole rant on my blog about it not too long ago.

      Now there is a new trend 'Re: Your refund' watch out for that one, too.
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    • Profile picture of the author peterj
      Originally Posted by Caleb Spilchen View Post

      PAYMENT NOTIFICATION
      NOTIFICATION OF PAYMENT RECEIVED
      COMMISSION NOTIFICATION.

      Basically, if you're going to lie to me.. I'll hit the unsub... Otherwise, I never do.

      Caleb
      Ditto to those. They used to just be in the subject line but now I've noticed people using them in the From field and whenever I would see it, it would irritate the hell out of me.so goodbye to them.

      Plus getting 3 or more a day from the same person.
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  • Profile picture of the author John Pawlett
    Hi Robin

    I unsubscibe to any email that uses RE: if I have not emailled them.

    Also if they use lame stuff like 'you've got funds' , 'your check is waiting' or emails with lines like 'I know you are struggling' or my favorite this week: '(forgive me if I'm blunt here) BUT...

    ... Doing what you're doing right now, you're
    NEVER going to make any money.

    Yep you got that right. Not a single cent.'

    Actually i'm doing all right thank you!

    These are the reasons I unsubscibe and as I havent used any of these tactics myself I therefore haven't tested them so I don't know if they would work for the majority of people!

    John
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  • Profile picture of the author Lou Diamond
    Hello,
    I have unsubscribed many times when someone tries to sell me some old stuff that they claim is brand new.
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    • Profile picture of the author mcmahanusa
      Timely post. It's something I was thinking about only this morning. All the above posters have echoed my own feelings and responses. I get a lot of emails, and I have started unsubscribing in great earnest, using the above criteria, as well as: when I receive offers from someone who is promoting an essentially worthless offer, I now unsubscribe from their list. Thanks to the WF, I have the ability to research any offer I receive to get the real lowdown on almost any product or service.

      Just today I unsubscribed from three different lists, and I feel great about it.

      The other side of the coin - if you consistently deliver more than you promise, if you send me emails with value, and if your recommendations are only for solid, worthwhile products, I'll be on your list indefinitely, and be one of your biggest fans.
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  • Profile picture of the author Sheryl Polomka
    All of the above - plus - when they are a very well known Internet Marketer that always emailed good information, then suddenly overnight seems to become a spammer and emails at least once a day promoting stuff!

    The fastest way to go from a well known Internet Marketer to an unsubscribed statistic!
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  • Profile picture of the author RobinVDM
    Thank you! I have to admit, the emails that always assume every subscriber is either a newbie, flat-broke, or flat-out desperate don't get my vote.... or the marketer that emails me for the 3rd time in a day with "just wanted to make sure you got this..."

    Your input is really helpful.... I appreciate it very much!

    Sincerely,
    Robin
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  • Profile picture of the author Abhik
    Well.. if the newsletters are full of promotion, I just unsubscribe.
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  • Profile picture of the author ChristineP
    I have a slightly different reason - too often I'm forced to sigh-up for a list to get access to a giveaway or product or etc.. I don't know if I like the giveaway or product etc.. until I've signed up for the list and gained access.

    I think when you 'force' sign-ups like this - a good %'age are going to unsubscribe. If you just provide the goodie and let people decide for themselves if they want to return to your site to sign-up, you'd have a better list with less un-subscribes.

    Now before everyone disagrees and says no one will ever return to sign-up - gotta catch them up front, signing-up to get the giveaway is a time-tested method - I know, I'm just saying, I'm a chronic un-subscriber because I feel like I'm always forced to sign up for lists to see what people have to offer.

    Offer the value first then get subscribers that way.

    Christine
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  • Profile picture of the author SmartyD
    I hate being sent a million emails from the same damn person. I mean really why in the world do people need to send three four emails a day. That is just milking it.
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    • Originally Posted by SmartyD View Post

      I hate being sent a million emails from the same damn person. I mean really why in the world do people need to send three four emails a day. That is just milking it.
      This happened to me the other day and it infuriated me 4 emails from the same person within the space of 24 hours, all selling different affiliate products and absolutely NO useful information. I was so annoyed that I had a subscription purge and started to delete ALL of the useless affiliate marketers that just promote all the time. I've only kept a few of them now, because I'm so sick of receiving the same crap.

      I also unsubscribe to ones that are no longer of interest to me (I'm in the self development field and sometimes a new method or treatment comes along that seems interesting, but doesn't really prove useful to me or my clients).
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      • Profile picture of the author chestmary
        -Anything telling me how "easy" something is to accomplish or do
        -If I see your name every day in my email
        -Using the stupid phase "with a click of a button"
        -Anything using a dollar amount of what I can make in the next 3 minutes
        -Any launch being promoted by gurus
        -Heck, at this point most "gurus" in general
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        • Profile picture of the author ZaraK
          This is kind of a nit but it pushes one of my buttons

          Sales email interspersed with the download link more than once.

          Blah blah blah
          LINK
          blah blah blah
          LINK
          blah blah blah
          LINK

          I'm not stupid. I saw it the first time. If I want to go there, I will. Otherwise, I won't, and I'll nuke you and your email in the process.
          Signature
          I will ignore the shiny stuff. I will ignore the shiny stuff. I am ignoring the shiny stu....what's that? Hey! Didn't I say I was ignoring the shiny stuff?
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  • Profile picture of the author Dimitris Skiadas
    "Hey Dimitris,Payment Notification"
    "Earn 783.961,98$ in 2 minutes work"
    "Read emails and get paid-I got 480$ today only!"

    This kind of stuff make me want unsubscribe immediately.I want to make money online,i am not stupid!

    Dimitris
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  • Profile picture of the author Kevin Birch
    Originally Posted by RobinVDM View Post

    Once you've signed up for someone's newsletter, or downloaded their ebook, or bought their product, what is it about their follow-up emails that would cause you to unsubscribe?

    Keeping subscribers is important to me....I'd love to hear some input on what most often causes you to hit the unsubscribe link in emails you receive......


    Thanks!
    Robin
    I hate emails that:

    include 'I goofed . . .' in the subject line
    body text that include profanities (inc OMG)
    Subject lines that go something like, "Frankly, I'm shocked'
    Subject lines like "Only 15 left . . ."

    I will list more later!

    Kevin
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    • Profile picture of the author mywebwork
      Originally Posted by Caleb Spilchen View Post

      PAYMENT NOTIFICATION
      NOTIFICATION OF PAYMENT RECEIVED
      COMMISSION NOTIFICATION.
      Originally Posted by John Pawlett View Post

      I unsubscibe to any email that uses RE: if I have not emailled them.

      Also if they use lame stuff like 'you've got funds' , 'your check is waiting' or emails with lines like 'I know you are struggling' or my favorite this week: '(forgive me if I'm blunt here) BUT...

      ... Doing what you're doing right now, you're
      NEVER going to make any money.

      Yep you got that right. Not a single cent.'
      Originally Posted by dremora View Post

      Now there is a new trend 'Re: Your refund' watch out for that one, too.
      Originally Posted by Garage667 View Post

      "Hey Dimitris,Payment Notification"
      "Earn 783.961,98$ in 2 minutes work"
      "Read emails and get paid-I got 480$ today only!"
      Originally Posted by Kevin Birch View Post

      include 'I goofed . . .' in the subject line
      body text that include profanities (inc OMG)
      Subject lines that go something like, "Frankly, I'm shocked'
      Subject lines like "Only 15 left . . ."
      A nice summary and thanks for saving me the trouble of typing it out - I unsubscribe for all of those reasons.

      There have also been a few bozo's who actually send out mail saying "I'm dropping you from my list unless you respond to this" - I save them the trouble and unsubscribe immediately. If I had time I'd send them mail explaining just how unreliable e-mail tracking is, but they really aren't worth the effort.

      If even ONE of those marketers who mails out this garbage is on the forum or lurking I hope they read this post and consider how many subscribers they have lost due to resorting to such pathetic attention grabbers.

      Bill
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  • Profile picture of the author oneplusone
    For me it is getting an excessive number of e-mails in a short space of time.

    I don't do it to anyone (when I'm e-mailing my lists), and I don't like it being done to me.
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    • Profile picture of the author dremora
      Originally Posted by oneplusone View Post

      For me it is getting an excessive number of e-mails in a short space of time.

      I don't do it to anyone (when I'm e-mailing my lists), and I don't like it being done to me.
      Same here, I hate spam. I unsubscribe from everyone who flood my inbox on a daily basis. I just don't have time for that. Look at marketers like Imran Naseem and Maddi Murtaza, they send emails few and far between, and when they do, it's always something extremely valuable.


      I do the same with my list, I put intervals of 5-7 days and I don't get a lot of unsubscribes. Nowadays I am emailing very rarely, only for promoting my own products or sending a very valuable free article.
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  • Profile picture of the author jacquic
    Pretty well what everyone else said above!

    Also:

    When there is a link to a video that you can't see how long it is or control (eg, to rewind or speed up).

    When I get what is patently a stick and paste message for an affiliate thing - can they not write it in their own words and style?

    When I get a daily email - and usually promoting something.

    When I have stopped needing something - I have just moved on; in that case I do write and explain why, and thank them for the newsletters.

    When they are all promo and no helpful content.

    When they all link to a video tip - they take so long! If it's just a chunter/chat (rather than a how-to), I would rather have something to read or listen to.
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    • Profile picture of the author JohnMcCabe
      Without getting into specifics, because a lot of things will make me reach for the unsubscribe link, the big three generalities are:

      1. Lie to me.
      2. Treat me like I'm an idiot.
      3. Bore me.

      If I get your freebie and fail to find value in that, you'll never get a chance to get me with an email. Note well, I didn't say your freebie had no value - I said I found no value for me. Different animals.

      For example, if I get your free report and it ends up mainly talking about making money with Adsense, that has no value for me because my Adsense account went bye-bye long ago.
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  • Profile picture of the author xInd
    Unfortunately I believe I am contributing to e-waste.
    Nothing seems to make me unsubscribe. I just make another filter. lol. I keep thinking one time I'll go look and find something that makes it worth while.
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  • Profile picture of the author deertrail
    What makes me unsubscribe?

    1. When I see their email in my inbox and feel "duty" to open vs "desire" to open.

    2. When the time spent reading their emails is not worth the opportunity cost.
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  • Profile picture of the author Fraggler
    Constant promotions are a big killer for myself.

    All the work seems to be directed at getting people to sign-up to their mailing lists. After you are on they just throw crap at the wall and hope some sticks.

    I have found only a handful who deliver useful information. They all run great blogs with better info than many paid products. They promote products rarely but with honesty.

    I am on a persons mailing list to receive more of their knowledge - not as a third party product notification tool. If I think you have the knowledge and authority on a subject I am going to be a lot more responsive.

    If you promote constantly and immediately after I join your list without any hint of sharing your knowledge, I assume you have known and unsubscribe.
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  • Profile picture of the author good2go4
    A lot like the reports above - I hate lying with a passion so the "you have received payment" and stuff like that is an automatic unsubscribe. Other emails telling me that they have "had a problem with my email account" - I mean how many times can that happen? And because I am signed up to a lot of IM lists if I look down my emails in the morning and see 5 - 6 different marketers all using the same subject line - they are all gone because they are obviously selling affiliate products and have not been bothered to put any effort into the marketing side of things...

    And finally those stupid emails that just say "you have to see this" and a link - no I don't have to see anything i don't want to and at least with the emails that short it is easier to find the unsubscribe button...

    Didn't mean to get this irrate with this but I had over 150 of these very things in my email this morning and as I was busy I did get annoyed

    Lisa
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  • Profile picture of the author luckyone2day
    If I continuely am getting something then that really annoys me. If its just every two weeks or so then it doesnt bother me. And I definetly agree if it starts with RE then im gonna unsub.
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    • Profile picture of the author cscarpero
      I don't mind promos every now and then but if they are promoting something that has excessive negative reviews just to get an affiliate commission, its an unsub from me.
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  • Profile picture of the author Justin.Zimmerman
    I've honestly been on some list where I'd get a sales
    email everyday and the one email talked about how
    it was better than "product abc" which they were
    trying to sell me the day before!

    I guess they thought if you thought this one
    wasn't good enough to buy how about this!
    haha
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    • Profile picture of the author shabit87
      Originally Posted by Justin.Zimmerman View Post

      I've honestly been on some list where I'd get a sales
      email everyday and the one email talked about how
      it was better than "product abc" which they were
      trying to sell me the day before!

      I guess they thought if you thought this one
      wasn't good enough to buy how about this!
      haha
      LOL I think whoever sent this type of email really doesn't care about their list. This tactic is solely used to make money. I'd unsubscribe quick as well.

      Originally Posted by Pat Blank View Post

      I unsubscribe to everything.
      If you unsubscribe from everything, why subscribe to anything??
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  • Profile picture of the author Angelita
    I received an email asking for my mailing address so they could mail me my 'free gift' lol

    I unsubscribed.

    I also unsubscribe if it's a sales pitch after sale's pitch with now real content value.
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  • Profile picture of the author SniperSoftware
    Honestly, you need to build rapport. Personally, I like to give a lot of advice, and only recommend anything that is really worth it. Never over recommend, and always give a lot of tips for your niche. I unsubscribe when I get too many "recommendations" without any real content in between.
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  • Profile picture of the author cooljazz
    heaps of emails. i hate it.
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    • Profile picture of the author Jeff Henshaw
      What Makes You Unsubscribe?
      I think that it's all been posted, but for the record:-

      - Headlines not related to the email content;

      - Promoting products and services that have whiskers on them (old);

      - Promoting anything that is an obvious scam;

      - Promoting anything that turns out to be a scam;

      - Sending more sales pitches than useful content;

      - Sending more than one email a day (unless in exceptional circumstances).

      I can probably think of a few more, but it's 3:15 am here in the UK, so I'm going to wind down!

      Regards,
      Jeff.
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  • Profile picture of the author Gary King
    Let's flip the equation...

    Are your subscribers leaving?

    Do everything you can to provide valuable, timely information related to the reason they signed up.

    Personally, I unsubscribe for lots of reasons - most listed above.

    All success,

    Gary
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    • Profile picture of the author RobinVDM
      Originally Posted by Gary King View Post

      Let's flip the equation...

      Are your subscribers leaving?

      Do everything you can to provide valuable, timely information related to the reason they signed up.

      Personally, I unsubscribe for lots of reasons - most listed above.

      All success,

      Gary
      Gary,
      So far, the unsubscribe rate is less than 1%. I'd like to keep it that way. Obviously, something is working right, but I think it's more accidental than intentional on my part. In reading through many of the great posts here, I find myself saying "Whew! I don't do THAT...or THAT.. or THAT...." :-) But, there are some things I hadn't considered....

      I greatly appreciate all the input and welcome it!

      Sincerely,
      Robin
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  • Profile picture of the author Irishman
    The subject line (and I'm not making this up)...

    " , a personal invite from me."
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  • Profile picture of the author Pat Blank
    I unsubscribe to everything.

    Unless it's one of the very few people who I know by name, and I really want to hear from them.

    I get way too much email and if I actually read it, I'd never have any time to work.
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    • Profile picture of the author TelZilla
      Originally Posted by Pat Blank View Post

      I unsubscribe to everything.

      Unless it's one of the very few people who I know by name, and I really want to hear from them.

      I get way too much email and if I actually read it, I'd never have any time to work.
      Amen.

      I follow the same path now. It's amazing how much more productive I am.
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      Don't get so wrapped up in making money that you forget the important things in life.
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  • Profile picture of the author nakmuay7
    Always being offered nothing and recieving emails every week or two...

    if your going to email me make sure its an offer or try and make it seem that way!

    LOL

    i find the best remedy is never signing up in the first place.
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  • Profile picture of the author C Faber
    I tend to only unsubscribe when I do not even remember how I actually got on somebody's list. So basically it was forced in opting in to somebody's list I opt out
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  • Profile picture of the author samuelford
    When emails are sent for email's sake and they come in more than one at a time.

    It immediately tells me that they don't genuinely want to help me, but are only contacting me to enhance their chances of a sale.

    Only contact your lists if you genuinely have something of quality to offer them.

    Sam.
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    • Profile picture of the author Vogin
      It's quite simple. I unsubscribe at the first time of any dishonesty whatsoever.

      That includes claims like $243,546.17 in 45 days or
      Have a great, life-solving product for just $297
      and last, but not the least Here's your software worth $5678 for just $57...

      Ed Dale does a good job with The Challenge, I never wanted to unsubscribe there. That's my ideal newsletter.
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      ppcsluzby.cz/en - PPC agency


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  • Profile picture of the author Justin W
    - Too many e-mails
    - Ridiculous claims
    - Ridiculous subject lines.

    One time I got an e-mail from someone with the subject "Dammit you need this!". I hit the unsubscribe button as fast as possible.
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  • Profile picture of the author Mcrofts
    I Still Subscribe To 80+ Marketer's

    If it just start's to become Sale's pitches Only, I'd Unsubscribe.
    But Like a Sale's Pitch that's the same one there all handed out ect.

    If I just Get Sale's Pitches But there good one's I stay , & Store all those to Look at for later.

    Everyone just want's Quality & not to be sold to Really Some Marketer's all they do is send out Sale's Pitche's
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    "Desire is the key to motivation, but it's determination and commitment to an unrelenting pursuit of your goal, a commitment to excellence - that will enable you to attain the success you seek."
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  • Profile picture of the author Raymond_Perrin
    Agree with most of the posts above.

    Being bombarded (1-3 emails every day on some lists) with emails is a real turn-off. To me, it's a sign that the list owner is focussed on quantity not quality and is playing a tacky percentages game with their list.

    Misleading subject lines is another way to get me reaching for the unsubscribe button really quick. Also subject lines that make too many (usually false) assumptions like: "I know you're desperate for some cash," or "I just HAD to share this with my closest friends."
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  • Profile picture of the author mattbrenner
    I have unsubscribed when I got a repeated mail with old things and if my mail box has huge mails, I will unsubscribe the unwanted ones.
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  • Profile picture of the author Geoff101
    People who send me junk emails with no real value. Or they are sending emails that Always have something to sell.
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  • Profile picture of the author teleam
    If I get an email from the same person or company more than once a week and it's a sales message I delete, and cancel my subscription.
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  • Profile picture of the author pdhodges
    I dislike the the warning window on exit. If I have to click ok more than once to get out of the application I unsubscribe immediately.
    If I have opted in and I get sent to another optin page I immediately unsubscribe.
    Since I started doing this my inbox has cleared up a lot.
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  • Profile picture of the author IndigoJack
    Spelling & poor punctuation would be the first reason.

    Second, referring to me as 'mate' or 'guys'.

    Third, too many emails in a short space of time ie. more than one a week. Some send several PER DAY. They are ditched sharpish.
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  • Profile picture of the author Hagbard Jones
    It would be a much shorter list to describe what will STOP me from unsubscribing...or relegating everything sent to a spam folder for all eternity.

    A subscription MUST, MUST, MUST provide...

    - Interesting, engaging, original, informative content.

    - Good writing.

    - Minimal sales pitching, and ONLY when the writer took such care in crafting the sales message that the pitch ITSELF was actually interesting, engaging, original, and informative.

    Give me those three criteria, and I don't mind if you hit me up three times a day. Fail at any one of them, and you've lost me for good. Plus, I'm bitter, so I'll go out of my way to tell people to avoid you.
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    • Profile picture of the author pink sapphire
      I'm on very few IM lists now. The main reasons I've unsubscribed are:

      - More than one email a week, unless the content is exceptionally good (I've never seen one like that yet)

      - Constant sales pitches without any valuable content (I expect to be sold to, but they'd better provide some value for free in the majority of the emails too)

      - Misleading or manipulative subject lines (like the 'Payment Notification' etc examples mentioned, or things like 'Bad news', when it isn't...)

      - Repeatedly sending the same email because of a 'broken link', 'server crash' or other technical issues. Yes I know things go wrong sometimes, but if a person does this more than very occasionally, I'm no longer on their list - it feels like they're lying & just angling for another chance at making the sale.

      - Sending emails just to tell me they've updated their blog - that's why I use RSS. (I'll tolerate this if the newsletters are otherwise good - but it seriously gets on my nerves)

      - Promoting every new product that comes along, especially if it hasn't launched - how can they have had time to try these things out to see if they work? And if you haven't tried it yourself, why should I give value to your recommendation?

      - Not talking to my situation - I'm not a newbie etc, so if all the emails are targeted at that audience, I'm not going to get much from them. Also, patronising attitudes, and assuming that I'm failing or desperate for what they have to offer.

      - Constant negativity - bashing on other people, trying to stir up controversy for the sake of it, talking about how hard things are etc.

      -Excessive hype - if someone's promoting a product, I'd rather hear a balanced view of its pros and cons. No product is perfect, so if someone is going really over the top with fake enthusiasm & making wild claims, that's a turn off to me.

      - I only signed up to get the free stuff - sorry, but I can be a freebie seeker, and sometimes my only reason for opting in to a list is to get the report or whatever. I'll normally give the newsletters a chance too, but if the first couple of mailings don't grab my attention, I'm out of there.

      And sometimes I just lose interest in the subject, or the kinds of products/services that are being promoted.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by pink sapphire View Post

        And sometimes I just lose interest in the subject, or the kinds of products/services that are being promoted.
        Thanks for the reminder. That's on my list, too, but I forgot to add it because that break-up is the classic "it's not you, it's me..." line. :rolleyes:

        The best example I have is "make money with Adsense" stuff. Since my account got nuked (long story, told elsewhere), I really don't need to learn how to improve my Adsense results, so I opted out of newsletters and lists that focused primarily on Adsense...
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  • Profile picture of the author billnad
    Well there is a real difference between spam and opt-in lists. I don't bother unsubscribing from my IM lists until there is a big launch and I get lots of emails about one product then I go through my gmail account and unsubscribe from the following:

    1.Haven't found value in a while
    2. Have not read in a while
    3. Too many emails
    4. Emails are pointless and long
    5. Not very innovative message on a regular basis

    I get lots of emails so I need some way to stop myself from just reading things that I agree with. I want emails that make me think and teach something new or else I will just waste my time reading them.

    I have to say though that it would be better to have a list of people to optin to instead of the endless optin...read for a couple months....opt out kind of cycle.

    There is a thread here somewhere on the forum of people to subscribe to always.
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  • Profile picture of the author King Shiloh
    Banned
    If the offer sounds too good to be true, I will unsubscribe without giving it a second thought.

    If the email contain some serious grammatical errors, I will unsubscribe.
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  • Profile picture of the author Lauryn
    - Constant sales
    - Multiple emails within a day
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    I Go Hard = "Slanguage" for putting forth a lot of effort.

    Don't be an arse and try to flip something you clearly have no knowledge of against me.

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  • Profile picture of the author leebarclay
    I agree with Caleb... additionally I do not like to get emails with bogus "confirmation".

    I also unsubscribe when I get 3 or more emails in 1 day... It is very annoying and sometimes buries an email I would like to read.
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    Lee "The List Builder" Barclay
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  • Profile picture of the author TelZilla
    Something else that makes me unsubscribe:

    A link to a sales page that automatically subscribes me to someone else's list. Why didn't you cloak that link Chris & Jerome of CBPredators? eh? Because it wouldn't work if you did. I do wonder how many people just subscribed themselves to another list without realizing it.

    Not to mention the fact that I unsubscribed from their list twice already. How many lists did you automatically subscribe me to C&J? Did I ask you to do me that favor? Nope.
    Signature
    Don't get so wrapped up in making money that you forget the important things in life.
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  • Profile picture of the author Trieu
    I signed up to many lists just for a freebie, and then end up deleting them as soon as they start promoting me stuff. The thing is, I dont know who they are or whether they have real credibilty or not. If they are well known on warrior forum, then I tend to trust them more than others.
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  • Profile picture of the author arschloch
    If the content is irrelevant to my interests, or it's just salesletter after salesletter...it's annoying and pointless, so I unsubscribe.
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  • Profile picture of the author simbat
    Thank you it is really a great question, I don't mind receiving your mails if you are dealing with me as a human being not a money machine, I have unsubscribed many times because they want to teach me what I don't know about what they are mastering.Because I am the ediot and they are the masters. I think encouraging me to participate will be more humane. Try to ask me what I know about your product before saying it is the one of its kind. I like the email when it start saying : (Hello I really want your opinion about this product .. what do you think ?.. I heared many people saying bla bla about it what is yours?), May be I am wrong but it is my opinion
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  • Profile picture of the author Ellen Violette
    They start talking about things I'm not interested in. Or they start sending me offers every other day about how this one made $50,000 in 2 weeks. etc. Or there content isn't top notch. But what really annoys me is when all of the sudden I'm getting emails from someone that I didn't subscribe to! And then they won't let you off!
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    Ellen Violette
    The eBook Coach
    www.theebookcoach.com
    Turn your message into money! I'll show you how to create, communicate, connect, and convert subscribers into lifetime buyers to build a 6- or 7- figure business.
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  • Profile picture of the author Pauline60
    I usually unsubscribe when they start trying to sell me their friends products. Or if all they do is sell and never just send me something useful. My fave lists to be on are the few where you buy their product which turns out to be good and then they email you now and then with a useful hint or just to ask if you need any help. Those are worthwhile, and making an attempt to look after their customers.
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by RobinVDM View Post

    Once you've signed up for someone's newsletter, or downloaded their ebook, or bought their product, what is it about their follow-up emails that would cause you to unsubscribe?

    Keeping subscribers is important to me....I'd love to hear some input on what most often causes you to hit the unsubscribe link in emails you receive......


    Thanks!
    Robin
    I'm on so few lists, I'm sure I'm not typical. I was on a well known Guru's list purely for amusement value, as I was not interested in his products, but liked his style of writing. I was on the list for a couple of years.

    Then I began to get almost daily emails that were no longer amusing of every product launch coming down the pike. I unsubscribed.

    If I get an email every day, I will unsubscribe. If I don't like the kind of pitches I get, I will unsubscribe. If the headlines or body are deceptive, such as using fake scarcity or RE: You've received a payment kind of deception, I will unsubscribe.

    If you never send anything worthwhile that doesn't cost money ... nothing but pitch after pitch, I unsubscribe. If I get an "ooops ... sent the wrong link" for the second email that day, I will probably unsubscribe.

    There's 3 I'm on right now that are keepers. Infrequent emails, lots of great information, never pitching the latest launches ... this is what they all have in common and why I stay on them.

    One of the lists I'm on is for domaining, one is for PLR Content, and one is Paul Meyer's newsletter.
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  • Profile picture of the author anthon
    I usually don't unsubscribe after i subscribe to some newsletter.
    but it's a compulsion is i get my inbox cluttered due to the emails sent to me as webpronews does to my inbox.
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  • Profile picture of the author iSoftware
    Being peppered with offers (even if I find them interesting, sending out offers 2 times a day isn't cool)....

    They should have a function where they let people who are still interested (not yet ready to unsubscribe) choose how often they want to receive mail....
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  • Profile picture of the author Tangela
    I hit the unsubscribe button when I am sent multiple offers from the same person in one day all offering different products. I also unsubscribe when the person fails to offer me relevant info.

    What makes me stay subscribed is a marketer who is known to offer assistance. (ie a video on blogging for example). Someone who offers good info. without always trying to sell something to me.
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  • Profile picture of the author jeffhard
    for me.. i unsubscribe these people emails.. they send too much emails.. with useless and unrelated products..
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  • Profile picture of the author plifter
    when I am expecting to download a free ebook and comes up corupted or if they try to sell me every single email or if they mention methods that I am not able to apply at the moment.
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  • Profile picture of the author flocon
    A lie could cause me to unsubscribe.
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  • Profile picture of the author nelsencaleb
    Banned
    Usually when I subscribe to something it's to get more information. The first email generally gives me everything I want then I unsubscribe. If you send me an email once every 3 months though I wont unsubscribe. Makes me feel like part of the circle
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    asdfdsfds

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  • Profile picture of the author dremora
    Great thread and thanks for the valuable information here. I am going to turn this into a blog post and a series of articles (probably a webunar too) for teaching newbies how to build and maintain a list.

    I hate receiving countdown style emails, '12 hours left' 'hurry up closing in 5 hours' etc throughout the day, it sucks! I unsubscribed from every marketer spamming like that.
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  • Profile picture of the author Simply-Promotion
    Most of the marketers here on WF bombard there list every day. few of them even send 2-3 email a day.

    Few of Warriors making money by selling solo Thats too much for the inocent subscribers.
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  • Profile picture of the author relyonhim7
    Not giving enough VALUE.

    Always trying to sell rather than GIVE.

    Not communication the rightful message for your particular niche.

    And some people just flat out QUIT their business cold turkey...
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    • Profile picture of the author mrbawb
      If I'm not paying for it I usually continue receiving emails, hoping I'll get some useful information.

      If I am paying for it and perceive the information is rehash I'll get a refund and cancel.

      I'm a strong believer in after the sale services and promises kept.

      Maintain good personal contact and you'll always have my confidence.

      Ever get an email from Frank Kern? There's a guy who knows how to do it.

      I know full well when I get an email from him he's getting ready to make a pitch.

      But...

      ...it's his style I like. Never emails unless there's something really useful to share.
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  • Profile picture of the author sans
    I don't like emails that start with my friend just made this new program that makes heaps of money, and not say the name of the friend or explain what the program is.

    I also don't like, get on this webanir and see what its about as most are in USA time meaning I have to stay up all night as I am in Australia.

    I like a personal touch where the marketer shares a little about themselves like telling about their childs b,day or expecting a new baby and how the wife is, it makes the marketer a real person and friend I am more likely to look at what they are selling

    One list I am on is an Aussie that is on holiday and traveling around the country they send an email once a week telling where they are and what its like there. Its fun to read and helps me decide where to go for my holiday plus I like the products she sells.
    And it seems she is promoting her business with a sticker on her RV that has got people asking her about it.

    Sandra
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    • Profile picture of the author JohnMcCabe
      Originally Posted by moneykws View Post

      They should have a function where they let people who are still interested (not yet ready to unsubscribe) choose how often they want to receive mail....
      That's one feature I miss from the old mailing list software. You could choose to receive messages sent to the list as they were sent or in one daily digest. Some low-volume lists offered a weekly option.

      The software is still there. In fact, most hosts seem to offer it right on the cPanel. But the folks at services like Aweber have folks so brainwashed that you need their service if you want any chance of getting your email through that nobody uses plain old mailing lists anymore...
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  • Profile picture of the author Dean Jackson
    I've been ranting and raving on this as soon as the "payment notification" and "RE: refund" trend came out.

    I can't stand marketers using these stupid tactics.

    Oh yeah, when I unsubscribe I usually tell the senders to "f*** off" and "stop spamming me, as*hole!". I doubt they'll change, but maybe if enough of us did it they would stop it?

    Not to mention I also report them as spam on their email service provider. Can't recall if aweber has this or getresponse but if theres an option to do so, I will do it.

    This industry needs an overhaul, it's only getting worse with those ridiculous exit pop discounts.

    Gee.

    - Dean
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  • Profile picture of the author James Jewett
    If I get...
    -more than 1 email a day
    -an email everyday (unless it is a course)
    -a sales pitch every email
    after a couple of weeks I'll unsubscribe.

    If I receive...
    -the famous "whoops I sent the wrong link" or "I didn't know if I sent this to you so I'm resending this email to you" more than 3 times, I'll unsubscribe.

    Jim
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  • I'm really picky about signing up for lists, but I do sign up for emails from a few great marketers. the number one thing that makes me unsubscribe is too many emails. Either that or stricly selling in each and every email and never giving any kind of value. The funny thing is that there are a couple times where I actually was kind of bummed to unsubscribe because I really wanted to learn something from the person but didn't feel like wading through countless sales pitches to find the value.
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  • Profile picture of the author Teravel
    I unsubscribe for a few reasons.
    Messages that resemble this:

    You should check out this great ebook that my friend created
    **Insert redirect link here**
    It's really amazing, check it out
    **Insert same redirect link here**

    You have to love how amazingly useless these emails are. Why would I spend my time downloading something that A) I have no prior information about, B) I have no interest in, and C) A program that is not Cross-Platform Compatible (Or better yet, full of malware)

    I also unsubscribe if I receive a message every single day, and there is no useful information. Usually this is done after the first week. There are very few people that stay in my Inbox for long, and with Googles new Priority Inbox I only have 2 marketers right now that show up there.

    Occasionally, I go a few days without checking my email. Earlier this month I had one marketer send me a "Payment Received" style headline. When I checked, it was a fake payment notice tactic used to get me to open the email. I then received a second email apologizing for using this tactic, which was already in my inbox due to not being at my computer for a a few days. I signed up for his newsletter with a spam email I used to use often, and found this dirty tactic with a follow up apology was part of his normal marketing scheme. I quickly unsubscribed.

    I have also been known to unsubscribe when people use redirect links even when they are describing the product. I know you're a marketer, and I expect affiliate links. When I hover over a link, I expect it to tell me where I am going in the status bar, before I click. Seeing www.aweber.blahblahblah45390485blah234 is not going to get a click. Why? I have a 3 year old son, and I have followed a few of those links that bring you to adult websites. I expect to go to a sales page about an ebook or video, and find some half naked girl parked on my screen... Try explaining that to a child. Show me where I am going, or don't get clicks.


    So basically, it all comes down to being honest. If you are an honest and helpful person, I will stay on your list longer. If you hide your affiliate links, try and sell me every day without giving me any real information, or use dirty tactics, you won't survive long.

    I am on a few lists for products I have no real interest in, simply because the person is honest about what they are promoting. I'm not a car person, but I have one person sending me messages 3 times a week about new car upgrades, and tips on how to save on gas or repairs. If the information is useful, I have been known to forward bits to friends that can make use of the information, and they sometimes sign up themselves.

    I didn't mean to rant. I do hope this was helpful though.

    ~ Teravel
    Signature

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  • Profile picture of the author ComputerGirl
    I unsubscribe when I understand that the theme that I was interested before does not interest me anymore. Other reason could be too much of e-mails from the person which I did subscribe before.
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    • Profile picture of the author Martin Brock
      "Go, Go, Go...."

      Seeing that one gives me a sudden urge to punch something.

      It never fails.

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      • Profile picture of the author Dean Jackson
        Originally Posted by Martin Brock View Post

        "Go, Go, Go...."

        Seeing that one gives me a sudden urge to punch something.

        It never fails.

        Martin, I don't know what it is about "Go, Go, Go!" that really gets on my nerves either.

        I know that I HATE being TOLD what to do. I also hate it when they treat you like some sort of sheep that will just be herded around and buy it because they said I should.

        I have unsubbed from almost every list i've been on.

        Is it really that hard to continue providing some value, after the opt in?

        Yeah we got our free sh*t that we wanted, but why not ask us to check something that might be helpful out?

        Why not provide some good content and give an affiliate link that can achieve results easier?

        I personally got a lot out of this thread, even some great information that a lot of list building courses don't cover.

        Highly recommended!

        - Dean
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  • People have mentioned this one already, and it's one of two that makes me unsubscribe. The first is "Ooops" or "I goofed." I tend to be forgiving the first time because I actually did make a mistake where I sent the wrong link. I was rushing to send off the email and didn't check for errors. The second time, the person is on my radar. Three strikes and you're out.

    The second thing is sending me the same email over the course of months saying that "14 spots left." You mean a famous internet marketer can't fill 14 spots in a 6-month time period? Yeah right. When I was given the opportunity to explain why I was unsubscribing, I just said that I didn't trust him anymore.
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  • Profile picture of the author activetrader
    I have a junk e-mail address which I use to opt-in for the free reports, videos, etc. I almost never un-subscribe because that's the whole purpose of this email address is to be the disposable email I don't use for anything else.

    There are a handfull of people whose e-mails I actually read (like 2 or 3 marketers).

    I have to say though that when I buy something from somebody (it is usually good stuff) my paypal email address which is different from my junk email address gets on their list and I'd like to stay on their list to receive notifications of new products.

    The promotions I want to receive more of and to buy are software productivity tools and various scripts, PLR content and graphics. For those I would like to receive MORE emails because this is the stuff that once I buy I immediately turn it into big profits. Those are emails I am waiting anxiously and buy immediately.
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  • Profile picture of the author funkynassau
    If they flood my IN box with emails, they get deleted. If they repeat themselves over and over, they get deleted. If they dont get to the point, quickly, they get deleted. I'm actually not very tolerant when it comes to these things!
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    • Profile picture of the author bretski
      I typically don't unsubscribe. I will either just delete emails that don't interest me or just leave them to languish in my inbox for all eternity. ALTHOUGH lately I have unsubscribed to a few just out of spite....yes, the "payment received" ones and over-hypey marketers. I find great glee in unsubscribing to someone's list who thinks they're all that and a bag of Doritos.

      The best part is when they have that little box where you can type in why you are unsubscribing....

      "you bore me. I mean you really really bore me. For a while you were entertaining...sort of like a clown...a very sad sort of clown but now you have just grown boring, tiresome and rather pitiful. It is time for me to move on and you should too. It's not me, it's you..."
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  • Profile picture of the author RobinVDM
    Thank you so much to everyone for all the input. There have been so many excellent points made here, many of which I would not have considered before.

    I've learned a great deal in a very short amount of time, thanks to all the comments....

    I appreciate it and welcome any additional thoughts anyone might have....(though I can't imagine much more could be added thanks to the great response up to this point!).

    Sincerely,
    Robin
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  • Profile picture of the author Jordan Kovats
    Personally, I hate daily's or weekly's. I think once a month is enough. If it is longer than a couple hundred words, it is more information than I want to process. If it is talking about multiple subjects, I am out. If it has to do with a "Don't miss this offer", or "time is running out" type of theme...I don't want to be marketed to that way. I want information, and ideas. I'll buy from you when it is time. I have to be in the looking zone.
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  • Profile picture of the author Good News Now
    I simply have two email accounts. One for clean emails and another for other junk emails or "pending" my approval emails.
    So when I subscribe them I usually use my junk email account.
    If I see that they deliver value, I subscribe again for my clean list and unsubscribed them from my junk email account.
    This is really helps as I quickly scan my junk email account and do not spend much time reading them.
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