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When would you buy a website?

by jbrett
10 replies
What is typically the most valuable thing a website has to offer?

Would it be...

1. SEO/ranking?

2. Content

3. Backlinks

4. Design, setup and technology (the programming of the site itself)

5. Userbase/community

I realize you can build any of these items on your own... but what is the hardest to build in your opinion?
#buy #website
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by jbrett View Post

    What is typically the most valuable thing a website has to offer?
    Reliable, increasing income.

    Everything else is secondary to this.
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  • Profile picture of the author ~kev~
    Originally Posted by jbrett View Post

    What is typically the most valuable thing a website has to offer?
    Age, content, keywords in url, members, and backlinks.

    Over the years I have seen popular blogs and forums go belly up. So what might be popular today, could be gone tomorrow. Is the site based an overnight fad, or a long term topic?

    A lot of it depends on what you want to do with the site. Is it a get rich quick scheme, or a long term investment?


    Originally Posted by Alexa Smith View Post

    Reliable, increasing income.

    Everything else is secondary to this.
    One popular site from the late 1990s - sharkyextreme would be a good example. In 1998 - 1999, sharky built up his site so it was one of the best computer hardware review sites on the web, and then he sold it. After he sold it, the new owners did not have anyone to take up where sharky left off. So the number of visitors dropped off. Today, sharkyextreme is just a relic of what it used to be. Its an icon of an era that has passed away.

    So even if the site is making lots of cash right now, you have to have someone that can take control of the situation, and keep the project going.
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  • Profile picture of the author mymamasafi
    SEO/Ranking and content
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  • Profile picture of the author Trent Brownrigg
    High rankings for competitive keywords and at least some consistent earnings coming in.
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    You can find internet marketing strategies, SEO consulting, and tons of business advice at BAM!

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  • Profile picture of the author Dennis Gaskill
    Mostly I wouldn't because I can build them myself very quickly. But, I might if there were a compelling reason, such as: a good one-word domain name, to own the content, income potential (either as an income stream or to flip for a fast payout), established consistent traffic, etc.

    It would all tie in to what Alexa said (income) in one way or another, though how my reason translates to income may not be immediately obvious to an outside observer.
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    Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author Coby
    I recently bought 4 new sites and I bought them for a lot of the reasons you listed.

    Three that I bought are all on the first page of google for their keywords (one is #1).
    two of these three have steady income, the third needs to be monetized.

    I bought a fourth website because it had over 1700 members, even though it's basically breaking even, I like the potential and it was still fairly new.

    It depends on your skill sets and preferences. I personally don't know a whole lot about SEO thats why the 3 ranked sites were of such value to me.

    Also, price is a factor. Sometimes you run across a site and you just can't pass it up for the price. But I say it's easiest to find sites that are already somewhat established and producing an income. However, it can cost more to purchase these sites, so just go with your budget and your biz plan and take action.
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  • Profile picture of the author seoweb2000
    On your list, I would say content. Content is very expensive and/or time consuming to create. Not on your list is future income.

    Traffic is also important. If a site has a lot of traffic and the current owner is not monetizing it correctly it can be a good deal.
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by jbrett View Post

    What is typically the most valuable thing a website has to offer?

    Would it be...

    1. SEO/ranking?

    2. Content

    3. Backlinks

    4. Design, setup and technology (the programming of the site itself)

    5. Userbase/community

    I realize you can build any of these items on your own... but what is the hardest to build in your opinion?
    None of the above. Traffic and revenue. Otherwise, I would buy it if it had a lot of unique, interesting content and was undervalued.
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  • Profile picture of the author apdfranklin
    I look at many factors when purchasing a website, and upside potential is a very important factor in my eyes. Find a quality site that has nowhere to move but up in terms of earnings and traffic, and you will be happy!
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