How I doubled the click-through on my cheap PPC ads
Well, here's what you DIDN'T know...
I have a set of banner ads running on some long-tail keywords in a niche with very little competition. I'm currently paying 5 cents a click for these on the content network, so each click-through comes cheap enough. I checked my logs the other day for that landing page, and found that a fair chunk of the cheap clicks were coming from one PARTICULAR page on another guy's site. I went and inspected the page, and sure enough, there was my ad in a very prominent position on a page that is loaded with content that is relevant to the ad.
So here's what I did:
I went to Digg and StumbleUpon and all the other popular sites where you can submit a URL, and found to my delight that the page where my ad keeps appearing had never been submitted. So guess what? I submitted the OTHER guy's page to all the sites, just like I would submit a site of my own. Within no time at all, my click-throughs more than DOUBLED on that ad to that landing page!
Sweet.
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