Sending traffic directly to sales page...conversion rate?
Some may see this as a stupid question. After all, everyone knows that using a squeeze page is where the money is... right?
BUT who has actually tested it?
I ask this because I see seasoned marketers that are HIGHLY focused on their conversion rates (some which own #1 selling products in clickbank...Im talking about the TOP guys)...NOT using a squeeze page.
Then I come here and see others who SWEAR by it!
It seems very conflicting!
But I have yet to see someone who says
"Ive TESTED Both...And here is what has converted best".
Now, I have ran a few tests myself in the past.
I sent half my traffic directly to my sales page, and the other half through a squeeze page then my sales page.
The results where 60% HIGHER conversions for the traffic I sent directly to my sales page (0ver 3k hits and over 40 sales - hence statistical significance.).
Now, I still dont want to entirely rule out squeeze pages because these results could be because of several factors.
#1 I didnt test these results over a long period of time following up with them by emails. These results were based on sending them through the squeeze page VS directly to my sales page. The results of the test did NOT calculate any emails sent out as a result of the opt in.
#2 The squeeze page wasn't high converting like many marketers brag about. In fact the conversion rate of the squeeze page was only 20% but keep in mind this was COLD traffic.
Perhaps If I ran this test again after increasing my opt in rate and using a strong follow up system I would get different results?