I quintupled my site's revenue with one change!

I have a site that's been consistently averaging $200/mo in affiliate commissions for the past two years. The site basically offers information on a health problem some people face and then suggests a product to solve their problem. The recommended product is one that I use myself so it was the only product that I featured on the site.

This summer I started wondering if I should also suggest a lower cost solution because of the economy, etc.

So one month ago I added a less costly alternative to the product that I was promoting. I was very honest about this product and pointed out that even though it costs less, it took longer to achieve the desired result. I made it very clear to my visitors that the more expensive product works much faster, so when deciding between the two products they face the following choice: 1.) Buy a more expensive product and see results faster; or 2.) Save some money but wait longer to see results.

I was expecting sales of the original product to remain constant and (hopefully) make a few bucks from people who sought a less costly product.


To my surprise, I not only tripled sales of the original product ($600 in commissions), I also made $400 in commissions on the second product.

I'm now going to try the same thing on another site I have in a different health niche to see if it works for that niche as well.


I think it's an interesting case of simplifying the purchasing decision of potential buyers, while still offering a choice.


Anyone else have a similar experience?